---
title: "Face Scrub — £673K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/face-scrub"
last_updated: "2026-08-09T16:09:30.661Z"
locale: en
meta:
description: "Niche score 56/100 · £673K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 56/100 · £673K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Face Scrub — £673K/yr Amazon UK Niche (2026) - Flapen"
---
# **face scrub**
**Worth a look**
Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 67Growth 22Conversion 88Competition 72Returns 100Price range 0Avg price 17Brand share 65Review moat 24Quality gap 47
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****10.3%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****42%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Good****£673K**
£673K/yr · 1.1M searches
**Brand share**
**Good****66%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****5,526.5**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-5.9%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£6.06**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£1.69–£13.99**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, face scrub is a £673K/yr Amazon United Kingdom market (1.1M searches/yr). The top 5 brands hold 66% of demand. Verdict: Worth a look — 56/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **face scrub market data**
- **Units sold / yr**
- **100K–125K**
- avg 2,500–3,000/product
- **Revenue / yr**
- **£606K–£758K**
- units × avg price
- **Conversion rate**
- **10.3%**
- **Avg BSR**
- **#42**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **82%**
- **Out of stock**
- **1.3%**
- **Avg brand age**
- **51 months**
- **Avg seller age**
- **150 days**
## **Competition & brand share**
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**23 **▼falling
**Sellers**
**247**
**Top-5 brand share**
**66%**
Top 20: 97%
**Top-5 click share**
**42%**
Top 20: 80%
**Open market**
**30%**
- NIVEA26% - ST. Ives19% - Neutrogena8% - PAULA'S CHOICE7% - Nip+Fab7% - beauty mix4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -5.9% search growth over the last 90 days.
25K15KSpike '24Holiday '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/uk/beauty/face-scrub/trend)
## **Top face scrub search terms**
- **face scrub**309K/yr-6.1%7.2% conv. - **exfoliating face wash**135K/yr-22.6%9.2% conv. - **face exfoliator**126K/yr-14.6%6.1% conv. - **exfoliator**88K/yr+2.1%2.5% conv. - **st ives apricot scrub face**52K/yr+12.1%14.0% conv. - **facial scrub**46K/yr-5.4%7.0% conv. - **face scrub exfoliator**47K/yr-7.3%6.5% conv. - **nivea derma skin clear**38K/yr-2.4%11.9% conv. - **st ives face scrub**31K/yr+20.6%9.3% conv. - **st ives**26K/yr+7.4%5.6% conv. [**All search terms **](https://flapen.com/research/uk/beauty/face-scrub/search-terms)
## **Top face scrub products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£34K10%£67K15%£101K20%£135K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**NIVEA Derma Skin Clear Scrub (150ml) Exfoliating Face Scrub Salicylic Acid Face Wash Enriched with Niacinamide to Unclog Pores and Refine Textures For Blemish-Prone Skin**NIVEA**£2.47**4.5★2,392 rev](https://www.amazon.co.uk/dp/B0B97CX525) [2**Paulas Choice SKIN PERFECTING 2% BHA Liquid Exfoliant - Face Exfoliating Peel Fights Blackheads & Enlarged Pores - for a Healthy Glow - with Salicylic Acid - Combination & Oily Skin - 30 ml**PAULA'S CHOICE**£10.74**4.4★28,046 rev](https://www.amazon.co.uk/dp/B07PQSRXR6) [3**Neutrogena Clear & Radiant Face Scrub (1x 150ml) Purifying & Brightening Oil-Free Daily Exfoliator with Vitamin C and 0.5% Salicylic Acid Suitable for Blemish-Prone for Clearer Radiant Complexion**Neutrogena**£2.95**4.5★4,752 rev](https://www.amazon.co.uk/dp/B07WMZLH27) [4**ST. Ives Blemish Control Apricot Scrub 150 ml Pack of 3**ST. Ives**£7.71**4.7★18,215 rev](https://www.amazon.co.uk/dp/B00OQ85JO4) [5**St. Ives Invigorating Apricot Facial Scrub 150ml Pack of 3**ST. Ives**£7.95**4.8★2,668 rev](https://www.amazon.co.uk/dp/B00OQ3F5M0)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**medicube Zero Pore Clear Blue Capsule Facial Deep Cleanser for Skin Texture Blackhead & Pore Care | AHA BHA & PHA for Double Cleansing Daily Gentle Face Wash Korean Skincare | 120g**medicube**£10.05**3,018 rev10mo ago](https://www.amazon.co.uk/dp/B0DYTQ5GYQ) [**NIVEA Derma Skin Clear Wash Gel Cleanser for a Visibly Improved Skin Texture Effective Facial Cleansing for Blemished Skin with Salicylic Acid & Niacinamide (150 ml)**NIVEA**£9.41**403 rev1y ago](https://www.amazon.co.uk/dp/B0DGH1GY5Y) [**ST. Ives Blemish Control Apricot Scrub 150 ml Pack of 2 - Deep Cleansing Exfoliating Formula with 100% Natural Exfoliants for Clearer Radiant Skin and Effective Blemish Control**beauty mix**£6.10**66 rev1y ago](https://www.amazon.co.uk/dp/B0DB27Y8R2) [**NIVEA Derma Skin Clear Scrub (150ml) Exfoliating Face Scrub Salicylic Acid Face Wash Enriched with Niacinamide to Unclog Pores and Refine Textures For Blemish-Prone Skin**NIVEA**£2.47**2,392 rev3y ago](https://www.amazon.co.uk/dp/B0B97CX525) [**NIVEA Derma Skin Clear Toner (200ml) Cleansing and Hydrating Salicylic Acid Toner Enriched with Niacinamide to Rebalance and Remove Impurities For Blemish-Prone Skin**NIVEA**£2.45**1,907 rev3y ago](https://www.amazon.co.uk/dp/B0B97B7GLK)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**medicube Zero Pore Clear Blue Capsule Facial Deep Cleanser for Skin Texture Blackhead & Pore Care | AHA BHA & PHA for Double Cleansing Daily Gentle Face Wash Korean Skincare | 120g**medicube**£10.05**4.6★**▲ 363%**](https://www.amazon.co.uk/dp/B0DYTQ5GYQ) [**NIVEA Refreshing Face Scrub with Hyaluronic Acid (150ml) Exfoliating Scrub with Invigorating Scent Face Exfoliator for Refined Skin Removes Impurities and Excess Sebum**NIVEA**£1.97**4.2★**▲ 359%**](https://www.amazon.co.uk/dp/B00UYG0EYW) [**NIVEA Derma Skin Clear Wash Gel Cleanser for a Visibly Improved Skin Texture Effective Facial Cleansing for Blemished Skin with Salicylic Acid & Niacinamide (150 ml)**NIVEA**£9.41**4.5★**▲ 334%**](https://www.amazon.co.uk/dp/B0DGH1GY5Y) [**medicube Zero Pore Pads 2.0 Dual-Textured Facial Toner Pads for Exfoliation and Pore Care with 4.5% AHA Lactic Acid & 0.45% BHA Salicylic Acid Ideal for All Skin Types Korean Skin Care (70 units)**medicube**£11.99**4.6★**▲ 256%**](https://www.amazon.co.uk/dp/B09V7Z4TJG) [**Dr Organic Skin Clear Exfoliating Scrub 150ml**Dr. Organic**£4.75**4.5★**▲ 84%**](https://www.amazon.co.uk/dp/B071FNTVCV)
**~~View all trending →~~**
## **What buyers say about face scrub**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**16%
*“Excellent product”*
**Suitability Combination Skin**15%
*“good for my sensitive skin”*
**Soft Feel**10%
*“Gentle on the skin”*
**Value For Money**10%
*“Excellent value”*
**Cleansing**9%
*“Cleans Well”*
**Smell**6%
*“Beautiful smell”*
**Advertised Vs Actual Product**4%
*“As described”*
**Suitability Dry Skin**4%
*“Great for dry skin”*
**Moist/Dry**3%
*“The moisturiser is great too”*
**Symptom Reduction**3%
*“It has helped a lot with my dark spots”*
### **What buyers complain about **
**Allergies**12%
*“Irritated my skin”*
**Size-Overall**8%
*“Really small for the price”*
**Skin Health**6%
*“Burnt my skin”*
**Value For Money**6%
*“Too expensive”*
**Moist/Dry**5%
*“a little bit dry the skin”*
**Suitability Dry Skin**5%
*“Its make my skin completely dry and irritated”*
**Smell**5%
*“slightly scented”*
**Functionality-Overall**3%
*“Doesn't work”*
**Adhesion/Stickiness**3%
*“Unbelievably sticky”*
**Leak-Proof**2%
*“they leak”*
### **Top return reasons **
**Functionality-Overall**12%
**Value For Money**11%
**Suitability Combination Skin**10%
**Skin Health**8%
**Leak-Proof**7%
**Advertised Vs Actual Product**7%
**Moist/Dry**6%
**Smell**5%
**Size-Overall**5%
**Quality-Overall**3%
## **Common questions**
- **Is face scrub profitable to sell on Amazon United Kingdom?**
- The niche generates £673K/yr across 38 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -5.9%. Flapen's verdict: Worth a look (56/100).
- **How competitive is the face scrub niche?**
- 23 brands and 247 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 66% of demand.
- **What do buyers complain about in face scrub?**
- Top complaints mined from reviews: Allergies, Size-Overall, Skin Health. The return rate is 0.1%.
- **When does demand for face scrub peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the face scrub niche?**
- Listings span £1.69–£13.99; the average listing price is £6.06 (sweet spot $15–$100). The average incumbent carries 5,527 reviews — the moat a new listing must climb.
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