---
title: "Face Oil — £134K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/face-oil"
last_updated: "2026-08-09T18:31:03.549Z"
locale: en
meta:
description: "Niche score 47/100 · £134K/yr market · 229K searches/yr · £10.57 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · £134K/yr market · 229K searches/yr · £10.57 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Face Oil — £134K/yr Amazon UK Niche (2026) - Flapen"
---
# **face oil**
**Skip it**
Soft demand (-22.7% this quarter) — this niche doesn't clear our bar today.
Market size 30Growth 14Conversion 63Competition 50Returns 100Price range 65Avg price 38Brand share 77Review moat 19Quality gap 33
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Brand share**
**Great****58%**
top-5 brand share — no brand owns this niche
**Price range**
**Good****£3.96–£35.69**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****5.5%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****55%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Okay****£10.57**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****£134K**
£134K/yr · 229K searches
**Review moat**
**Bad****15,340.91**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-22.7%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, face oil is a £134K/yr Amazon United Kingdom market (229K searches/yr). The top 5 brands hold 58% of demand. Demand peaks in Feb. Verdict: Skip it — 47/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **face oil market data**
- **Units sold / yr**
- **13K–15K**
- avg 250–500/product
- **Revenue / yr**
- **£132K–£159K**
- units × avg price
- **Conversion rate**
- **5.5%**
- **Avg BSR**
- **#152**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **87%**
- **Out of stock**
- **4.1%**
- **Avg brand age**
- **51 months**
- **Avg seller age**
- **150 days**
## **Competition & brand share**
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**21 **▼falling
**Sellers**
**135**
**Top-5 brand share**
**58%**
Top 20: 99%
**Top-5 click share**
**55%**
Top 20: 96%
**Open market**
**36%**
- The Ordinary20% - Palmer's13% - BYOMA11% - Revolution Pro8% - UPCIRCLE7% - Q+A6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -22.7% search growth over the last 90 days.
8K6KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Feb · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/uk/beauty/face-oil/trend)
## **Top face oil search terms**
- **face oil**109K/yr-25.7%5.8% conv. - **facial oil**40K/yr-25.7%4.4% conv. - **face oils for women**38K/yr-16.6%5.0% conv. - **facial oils for women**14K/yr-11.8%4.7% conv. - **face oil anti-ageing**7K/yr-13.6%3.8% conv. - **facial oil for mature skin**4K/yr-16.8%4.0% conv. - **oil for face**3K/yr-14.5%4.5% conv. - **face oil for dry skin**4K/yr-38.1%3.5% conv. - **organic face oil**3K/yr-10.3%3.3% conv. - **face oils**3K/yr-21.5%2.7% conv. [**All search terms **](https://flapen.com/research/uk/beauty/face-oil/search-terms)
## **Top face oil products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£7K10%£13K15%£20K20%£27K101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**The Ordinary 100% Organic Cold-Pressed Rose Hip Seed Oil Addresses Signs of Aging by Improving the Appearance of Uneven Skin Tone Supporting Skin Elasticity 30ml**The Ordinary**£7.47**4.6★6,177 rev](https://www.amazon.co.uk/dp/B071WJB3ZT) [2**Palmers Coconut Monoi Luminous Hydration Facial Oil (30ml)**Palmer's**£7.59**4.7★4,437 rev](https://www.amazon.co.uk/dp/B0781W852C) [3**BYOMA Hydrating Recovery Oil (30ml) Nourishes Brightens and Balances Skin without Clogging Pores - Barrier Repair Facial Oil**BYOMA**£8.11**4.5★2,166 rev](https://www.amazon.co.uk/dp/B0C7C8S8FT) [4**Revolution Pro Miracle Oil Nourishing and Plumping Face Oil Smoothing Infused with Botanical Collagen 30ml**Revolution Pro**£6.37**4.2★1,718 rev](https://www.amazon.co.uk/dp/B0C2CWFHJQ) [5**UpCircle Organic Face Oil With Coffee Rosehip + Jojoba 30ml - Natural Hydrating Facial Oil - Vitamin C Rosehip Oil Fades Dark Spots + Sea Buckthorn Keeps Skin Supple - Vegan + Cruelty-Free**UPCIRCLE**£10.56**4.4★1,625 rev](https://www.amazon.co.uk/dp/B07NDWRT7W)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**PraNaturals Pure Cold-Pressed Rosehip Oil 50ml Anti-Ageing Facial Oil for Face Scars & Dark Spots Natural Retinol with Vitamin C & E Vegan & Cruelty-Free Sourced from France**PraNaturals**£7.21**6,176 rev2mo ago](https://www.amazon.co.uk/dp/B0GZP4DCSD) [**medicube Salmon DNA PDRN Pink Peptide Serum Pink glow serum Peptide Niacinamide Hydrating & Moisturising & Firming Uneven Skin Tone Korean Skincare | 1.01 fl.oz. (1.01 fl.oz. Salmon DNA PDRN)**medicube**£11.31**17,715 rev1y ago](https://www.amazon.co.uk/dp/B0DBF65JYY) [**Balance Active Formula Rose Nourishing Oil 30 ml. Facial Oils for Women | Deeply Moisturises & Strengthens Skin Barrier Fast-Absorbing Face Oil**Balance Active Formula**£3.96**49 rev1y ago](https://www.amazon.co.uk/dp/B0DVC7HGWP) [**Rose and Vitamin E Oil for Face With Rose Petal Flower - Natural Anti-aging Scars and Stretch Mark Treatment Gua Sha Face and Body Massage for Dry Skin Scalp and Nail - 60ml**RoongDuuDll**£6.24**244 rev1y ago](https://www.amazon.co.uk/dp/B0DL5M2LV7) [**Rose Vitamin E Face & Body Oil - 100% Natural Moisturize Reduce Wrinkles Diminish Scars and Stretch Marks Enhances Skin Elasticity Rose Vitamin E Oil Organic for Face Body Massage Oil**Generic**£5.86**96 rev1y ago](https://www.amazon.co.uk/dp/B0DH1CYQBY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**PraNaturals Pure Cold-Pressed Rosehip Oil 50ml Anti-Ageing Facial Oil for Face Scars & Dark Spots Natural Retinol with Vitamin C & E Vegan & Cruelty-Free Sourced from France**PraNaturals**£7.21**4.6★**▲ 441%**](https://www.amazon.co.uk/dp/B0GZP4DCSD) [**The Ordinary 100% Organic Cold-Pressed Moroccan Argan Oil Nourishing and Hydrating Treatment for Skin & Hair 30ml**The Ordinary**£5.84**4.6★**▲ 308%**](https://www.amazon.co.uk/dp/B01N7YVDI2) [**medicube Salmon DNA PDRN Pink Peptide Serum Pink glow serum Peptide Niacinamide Hydrating & Moisturising & Firming Uneven Skin Tone Korean Skincare | 1.01 fl.oz. (1.01 fl.oz. Salmon DNA PDRN)**medicube**£11.31**4.5★**▲ 234%**](https://www.amazon.co.uk/dp/B0DBF65JYY) [**Rose Vitamin E Face & Body Oil - 100% Natural Moisturize Reduce Wrinkles Diminish Scars and Stretch Marks Enhances Skin Elasticity Rose Vitamin E Oil Organic for Face Body Massage Oil**Generic**£5.86**4.6★**▲ 71%**](https://www.amazon.co.uk/dp/B0DH1CYQBY) [**MAJESTIC PURE Vitamin E Oil - 236 ml - 100% pure & cold-pressed 20 000 IU Non-GMO Skin Scar Face Hair & Body Care Oil**Majestic Pure**£11.12**4.6★**▲ 67%**](https://www.amazon.co.uk/dp/B0C2Z44JLK)
**~~View all trending →~~**
## **What buyers say about face oil**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**16%
*“Excellent product”*
**Suitability Combination Skin**14%
*“Good for my skin”*
**Moist/Dry**9%
*“Hydrates skin”*
**Soft Feel**9%
*“Feels smooth”*
**Value For Money**8%
*“Worth it”*
**Suitability Dry Skin**7%
*“Of a good moisturising effect for normal to dry skin”*
**Brightness/Shine/Glow**5%
*“Gives your face a natural glow”*
**Smell**5%
*“Beautiful fragrance”*
**Absorbency**4%
*“Easily absorbed”*
**Advertised Vs Actual Product**2%
*“As advertised”*
### **What buyers complain about **
**Allergies**13%
*“Skin Irritation”*
**Smell**12%
*“overpowering scent”*
**Skin Health**6%
*“Burnt my skin”*
**Value For Money**5%
*“high price point”*
**Oily/Greasy**3%
*“It is greasy”*
**Suitability Dry Skin**3%
*“I feel that this adds no moisture to my skin at all”*
**Moist/Dry**3%
*“Didn't hydrate as well”*
**Adhesion/Stickiness**3%
*“again kinda sticky”*
**Advertised Vs Actual Product**2%
*“False advertising”*
**Symptom Reduction**2%
*“zero results”*
### **Top return reasons **
**Functionality-Overall**9%
**Quality-Overall**8%
**Skin Health**8%
**Advertised Vs Actual Product**8%
**Leak-Proof**8%
**Suitability Combination Skin**7%
**Smell**6%
**Moist/Dry**5%
**Value For Money**4%
**Ingredients-Overall**4%
## **Common questions**
- **Is face oil profitable to sell on Amazon United Kingdom?**
- The niche generates £134K/yr across 23 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -22.7%. Flapen's verdict: Skip it (47/100).
- **How competitive is the face oil niche?**
- 21 brands and 135 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 58% of demand.
- **What do buyers complain about in face oil?**
- Top complaints mined from reviews: Allergies, Smell, Skin Health. The return rate is 0.1%.
- **When does demand for face oil peak?**
- Demand peaks in Feb; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the face oil niche?**
- Listings span £3.96–£35.69; the average listing price is £10.57 (sweet spot $15–$100). The average incumbent carries 15,341 reviews — the moat a new listing must climb.
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