---
title: "Face Masks Beauty — £864K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/face-masks-beauty"
last_updated: "2026-08-09T14:23:18.721Z"
locale: en
meta:
description: "Niche score 51/100 · £864K/yr market · 1.9M searches/yr · £7.98 avg price. Soft demand (-20.8% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · £864K/yr market · 1.9M searches/yr · £7.98 avg price. Soft demand (-20.8% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Face Masks Beauty — £864K/yr Amazon UK Niche (2026) - Flapen"
---
# **face masks beauty**
**Worth a look**
Shows low returns (0.1%), but soft demand (-20.8% this quarter) keeps it on the watch list.
Market size 75Growth 15Conversion 64Competition 46Returns 100Price range 41Avg price 22Brand share 51Review moat 23Quality gap 48
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Market size**
**Great****£864K**
£864K/yr · 1.9M searches
**Conversion**
**Good****5.7%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Good****74%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****57%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Okay****£1.66–£24.27**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Bad****8,585.55**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Bad****£7.98**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-20.8%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, face masks beauty is a £864K/yr Amazon United Kingdom market (1.9M searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Dec. Verdict: Worth a look — 51/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **face masks beauty market data**
- **Units sold / yr**
- **125K–150K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **£998K–£1.2M**
- units × avg price
- **Conversion rate**
- **5.7%**
- **Avg BSR**
- **#76**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **79%**
- **Out of stock**
- **4.1%**
- **Avg brand age**
- **37 months**
- **Avg seller age**
- **153 days**
## **Competition & brand share**
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**21 **▼falling
**Sellers**
**247**
**Top-5 brand share**
**74%**
Top 20: 99%
**Top-5 click share**
**57%**
Top 20: 88%
**Open market**
**23%**
- Garnier30% - BIODANCE18% - medicube17% - Uheltosly6% - AirGearPro3% - L'Oreal Paris3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -20.8% search growth over the last 90 days.
90K70KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 2.3×
[**Open Trend **](https://flapen.com/research/uk/beauty/face-masks-beauty/trend)
## **Top face masks beauty search terms**
- **face mask**739K/yr-7.1%3.8% conv. - **face masks skincare**470K/yr-47.9%4.3% conv. - **sheet mask**132K/yr-5.1%4.3% conv. - **garnier face masks**131K/yr-29.5%6.6% conv. - **facemask**51K/yr-10.4%4.0% conv. - **face mask set**67K/yr-17.1%3.2% conv. - **sheet masks**38K/yr-2.0%4.4% conv. - **garnier face mask**30K/yr-3.8%5.3% conv. - **sheet face mask**35K/yr-23.4%4.4% conv. - **7th heaven face masks**35K/yr-21.2%0.9% conv. [**All search terms **](https://flapen.com/research/uk/beauty/face-masks-beauty/search-terms)
## **Top face masks beauty products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£35K8%£69K12%£104K16%£138K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**BIODANCE Bio-Collagen Real Deep Face Mask 4 Pcs | Hydrogel Overnight Mask | Pore Minimizing and Elasticity Improvement | Korean Face Mask for Glass Skin | Korean Skincare**BIODANCE**£9.02**4.4★47,678 rev](https://www.amazon.co.uk/dp/B0B2RM68G2) [2**medicube Salmon DNA PDRN pink collagen jelly gel mask | overnight face mask for glass glow skin- elasticity hydrating firming and moisturising | korean skincare 28g 4ea**medicube**£9.27**4.4★12,889 rev](https://www.amazon.co.uk/dp/B0DGTMR754) [3**Garnier Mask Icons Discovery Collection - Face & Eye Sheet Masks Set for Dehydrated Dull and Tired Skin includes Vitamin C* Hyaluronic Acid Niacinamide - Pack of 5 sheet Masks**Garnier**£6.76**4.4★109 rev](https://www.amazon.co.uk/dp/B0GHYHD1TD) [4**Garnier Sheet Mask (Pack of 5 (All Variant))**Garnier**£8.03**4.7★3,983 rev](https://www.amazon.co.uk/dp/B081BBMFL4) [5**12 pcs Daily Care Face Sheet Mask Hydrate Moisturize Soothe masks beauty face mask set Hydrating & Soothing Face Mask for a lot of Skin Type Multipack Sheet Masks Moisturizing Repairing-Xmas/Daily Box**Uheltosly**£6.87**4.6★343 rev](https://www.amazon.co.uk/dp/B0CZHDGPM4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Garnier Mask Icons Discovery Collection - Face & Eye Sheet Masks Set for Dehydrated Dull and Tired Skin includes Vitamin C* Hyaluronic Acid Niacinamide - Pack of 5 sheet Masks**Garnier**£6.76**109 rev6mo ago](https://www.amazon.co.uk/dp/B0GHYHD1TD) [**Yargkos 8 Pcs Collagen Facial Mask Real Deep Hydrogel Face Sheet Mask Skincare Moisturizing Hydrating Jelly Gel Mask Elasticity Improvement Pore Minimizing Self Care Gifts for Women**Yargkos**£7.33**245 rev7mo ago](https://www.amazon.co.uk/dp/B0FQP89QRY) [**LOreal Paris Glass Skin Korean Face Mask 4 Pcs Revitalift Filler Hydrogel Glow Mask Korean Inspired Skincare Visibly Transform Skin Dewy Plumped and Refreshed Look**L'Oreal Paris**£8.87**593 rev9mo ago](https://www.amazon.co.uk/dp/B0FXLX85D7) [**medicube Kojic Acid Turmeric Brightening Gold Jelly Gel Mask | Overnight Face Mask for Glass Glow Skin- Elasticity Hydrating Firming and Moisturizing | Korean Skincare 28grams x 4ea**medicube**£9.07**12,889 rev1y ago](https://www.amazon.co.uk/dp/B0DPJRS9DS) [**AirGearPro FFP2 Mask with Valve (10-Pack) FFP2 Respirator Mask & Dust Mask for Fine Dust Sanding & Building Work PPE Respiratory Mask**AirGearPro**£13.58**13 rev1y ago](https://www.amazon.co.uk/dp/B0FC21PVBF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**AirGearPro FFP3 Face Mask with Exhalation Valve Filtration Respirator for Adults Comfortable Protective FFP3 Mask for Dust Painting Construction Pack of 20**AirGearPro**£24.27**4.4★**▲ 268%**](https://www.amazon.co.uk/dp/B0FC1RW26D) [**VEVOX FFP3 Dust Mask - Set of 5 - Valved Face Masks - Respirator - Protection e.g. for Construction Sanding Spray Painting Cleaning Mould Fine Dusts or Asbestos Particles**VEVOX**£14.89**4.5★**▲ 216%**](https://www.amazon.co.uk/dp/B08KQLS23H) [**AirGearPro FFP2 Mask with Valve (10-Pack) FFP2 Respirator Mask & Dust Mask for Fine Dust Sanding & Building Work PPE Respiratory Mask**AirGearPro**£13.58**4.0★**▲ 210%**](https://www.amazon.co.uk/dp/B0FC21PVBF) [**LONGKING Balaclava Ski Face Mask for Men Skiing Snowboarding Motorcycle UV Protection & Wind Protection Black**LONGKING**£2.74**4.3★**▲ 210%**](https://www.amazon.co.uk/dp/B09NPKCBV1) [**Garnier Mask Icons Discovery Collection - Face & Eye Sheet Masks Set for Dehydrated Dull and Tired Skin includes Vitamin C* Hyaluronic Acid Niacinamide - Pack of 5 sheet Masks**Garnier**£6.76**4.4★**▲ 155%**](https://www.amazon.co.uk/dp/B0GHYHD1TD)
**~~View all trending →~~**
## **What buyers say about face masks beauty**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**16%
*“The masks are good quality”*
**Moist/Dry**12%
*“Nice hydration”*
**Suitability Combination Skin**11%
*“amazing for sensitive skin”*
**Value For Money**11%
*“Excellent value”*
**Soft Feel**8%
*“Skin feels smooth and soft”*
**Brightness/Shine/Glow**6%
*“Glowing skin”*
**Suitability Dry Skin**5%
*“Effective at moisturising skin”*
**Ease Of Use**4%
*“Ease of use”*
**Advertised Vs Actual Product**3%
*“As Advertised”*
**Ease Of Application**2%
*“soothing when applied”*
### **What buyers complain about **
**Allergies**16%
*“Allergic Reaction”*
**Skin Health**7%
*“My face is red and burning”*
**Moist/Dry**7%
*“no moisture at all”*
**Value For Money**4%
*“Waste of money”*
**Quality-Overall**4%
*“Cheap quality”*
**Durability**4%
*“They fell apart”*
**Suitability Dry Skin**4%
*“Might be because of my very dry skin”*
**Ease Of Use**3%
*“difficult to remove”*
**Adhesion/Stickiness**3%
*“A little bit sticky”*
**Ease Of Application**3%
*“Difficult to apply”*
### **Top return reasons **
**Size-Overall**17%
**Advertised Vs Actual Product**13%
**Quality-Overall**9%
**Value For Money**6%
**Functionality-Overall**6%
**Skin Health**4%
**Ingredients-Overall**4%
**Smell**3%
**Thin**3%
**Moist/Dry**3%
## **Common questions**
- **Is face masks beauty profitable to sell on Amazon United Kingdom?**
- The niche generates £864K/yr across 33 tracked products. 4 of 5 products launched in the last 360 days are still selling. 90-day search growth is -20.8%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the face masks beauty niche?**
- 21 brands and 247 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 74% of demand.
- **What do buyers complain about in face masks beauty?**
- Top complaints mined from reviews: Allergies, Skin Health, Moist/Dry. The return rate is 0.1%.
- **When does demand for face masks beauty peak?**
- Demand peaks in Dec; the busiest month runs 2.3× the quietest.
- **What does it cost to enter the face masks beauty niche?**
- Listings span £1.66–£24.27; the average listing price is £7.98 (sweet spot $15–$100). The average incumbent carries 8,586 reviews — the moat a new listing must climb.
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