---
title: "Products — face make-up - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/face-make-up/products"
last_updated: "2026-08-09T19:50:06.342Z"
locale: en
meta:
  description: "Niche score 35/100 · £46K/yr market · 196K searches/yr · £5.60 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 35/100 · £46K/yr market · 196K searches/yr · £5.60 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Products — face make-up - Flapen"
---

# **face make-up**

**Skip it**

Prices mostly outside the sweet spot ($3.69–$7.84) — this niche doesn't clear our bar today.

Market size 12Growth 29Conversion 52Competition 25Returns 100Price range 0Avg price 16Brand share 5Review moat 31Quality gap 67

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Good****4.2%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Okay****3,421.47**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Okay****+3.4%**

90-day search growth — must beat 0% to launch

**Competition**

**Okay****70%**

top-5 click share — leaders hold, buyers still browse

**Avg price**

**Bad****£5.60**

avg listing price — sweet spot $15–$100

**Market size**

**Bad****£46K**

£46K/yr · 196K searches

**Brand share**

**Bad****98%**

top-5 brand share — brand-locked demand

**Price range**

**Bad****£3.69–£7.84**

cheapest to priciest tracked listing — scored on the share inside $15–$100

## Products