---
title: "Trend — face cream - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/face-cream/trend"
last_updated: "2026-08-06T19:25:16.102Z"
locale: en
meta:
  description: "Niche score 56/100 · £941K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 56/100 · £941K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — face cream - Flapen"
---

# **face cream**

**Worth a look**

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 77Growth 21Conversion 83Competition 93Returns 100Price range 31Avg price 22Brand share 12Review moat 28Quality gap 37

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Competition**

**Great****22%**

top-5 click share — an open shelf

**Conversion**

**Great****8.9%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Great****£941K**

£941K/yr · 1.3M searches

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Price range**

**Okay****£2.12–£20.75**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Okay****3,663.65**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Bad****£8.01**

avg listing price — sweet spot $15–$100

**Growth**

**Bad****-8.8%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****95%**

top-5 brand share — brand-locked demand

## Trend