---
title: "Trend — eyeshadow stick - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/eyeshadow-stick/trend"
last_updated: "2026-08-09T21:03:55.643Z"
locale: en
meta:
  description: "Niche score 49/100 · £83K/yr market · 457K searches/yr · £6.61 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 49/100 · £83K/yr market · 457K searches/yr · £6.61 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — eyeshadow stick - Flapen"
---

# **eyeshadow stick**

**Skip it**

Prices mostly outside the sweet spot ($2.51–$13.51) — this niche doesn't clear our bar today.

Market size 21Growth 19Conversion 34Competition 76Returns 99Price range 0Avg price 18Brand share 77Review moat 24Quality gap 84

**Returns**

**Incredible****0.2%**

return rate — above 5% kills the launch gate

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Great****58%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****39%**

top-5 click share — an open shelf

**Conversion**

**Okay****2.8%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Bad****5,682.49**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Bad****£83K**

£83K/yr · 457K searches

**Growth**

**Bad****-11.1%**

90-day search growth — must beat 0% to launch

**Avg price**

**Bad****£6.61**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****£2.51–£13.51**

cheapest to priciest tracked listing — scored on the share inside $15–$100

## Trend