---
title: "Reviews — eyeshadow palette - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/eyeshadow-palette/reviews"
last_updated: "2026-08-09T18:44:47.184Z"
locale: en
meta:
  description: "Niche score 54/100 · £406K/yr market · 1.9M searches/yr. Pricing outside the sweet spot ($6.86 avg) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 54/100 · £406K/yr market · 1.9M searches/yr. Pricing outside the sweet spot ($6.86 avg) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Reviews — eyeshadow palette - Flapen"
---

# **eyeshadow palette**

**Worth a look**

Shows low returns (0.3%), but pricing outside the sweet spot ($6.86 avg) keeps it on the watch list.

Market size 56Growth 23Conversion 40Competition 75Returns 99Price range 52Avg price 19Brand share 68Review moat 24Quality gap 58

**Returns**

**Incredible****0.3%**

return rate — above 5% kills the launch gate

**Competition**

**Great****40%**

top-5 click share — an open shelf

**Brand share**

**Good****64%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Market size**

**Good****£406K**

£406K/yr · 1.9M searches

**Price range**

**Good****£3.07–£27.90**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Okay****3.2%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Bad****6,113.35**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-4.8%**

90-day search growth — must beat 0% to launch

**Avg price**

**Bad****£6.86**

avg listing price — sweet spot $15–$100

## Reviews