---
title: "Trend — eyeliner - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/eyeliner/trend"
last_updated: "2026-08-09T19:52:19.274Z"
locale: en
meta:
  description: "Niche score 53/100 · £988K/yr market · 1.7M searches/yr. Prices mostly outside the sweet spot ($1.67–$11.75) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 53/100 · £988K/yr market · 1.7M searches/yr. Prices mostly outside the sweet spot ($1.67–$11.75) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — eyeliner - Flapen"
---

# **eyeliner**

**Worth a look**

Shows low returns (0.1%), but prices mostly outside the sweet spot ($1.67–$11.75) keeps it on the watch list.

Market size 77Growth 23Conversion 96Competition 51Returns 100Price range 0Avg price 12Brand share 25Review moat 19Quality gap 63

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****13.7%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Great****£988K**

£988K/yr · 1.7M searches

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Competition**

**Good****55%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Bad****90%**

top-5 brand share — brand-locked demand

**Growth**

**Bad****-4.5%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****15,716.37**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Bad****£4.15**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****£1.67–£11.75**

cheapest to priciest tracked listing — scored on the share inside $15–$100

## Trend