---
title: "Eyeliner Stamp — £108K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/eyeliner-stamp"
last_updated: "2026-08-10T01:59:13.005Z"
locale: en
meta:
description: "Niche score 45/100 · £108K/yr market · 263K searches/yr · £5.88 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · £108K/yr market · 263K searches/yr · £5.88 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Eyeliner Stamp — £108K/yr Amazon UK Niche (2026) - Flapen"
---
# **eyeliner stamp**
**Skip it**
Soft demand (-57.9% this quarter) — this niche doesn't clear our bar today.
Market size 26Growth 0Conversion 75Competition 34Returns 98Price range 0Avg price 16Brand share 62Review moat 48Quality gap 96
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Quality gap**
**Incredible****3.9★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****7.0%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Good****68%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****1,709.36**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****65%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****£108K**
£108K/yr · 263K searches
**Avg price**
**Bad****£5.88**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-57.9%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****£3.06–£10.43**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Quality Gap**](https://flapen.com/research/niches?market=uk&signal=quality_gap "Avg rating < 4.0")
According to Flapen's Amazon United Kingdom niche tracking, eyeliner stamp is a £108K/yr Amazon United Kingdom market (263K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Jan–Feb–Mar. Verdict: Skip it — 45/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **eyeliner stamp market data**
- **Units sold / yr**
- **15K–20K**
- avg 500–750/product
- **Revenue / yr**
- **£88K–£118K**
- units × avg price
- **Conversion rate**
- **7.0%**
- **Avg BSR**
- **#235**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **82%**
- **Out of stock**
- **7.0%**
- **Avg brand age**
- **20 months**
- **Avg seller age**
- **148 days**
## **Competition & brand share**
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**19 **▲rising
**Sellers**
**23**
**Top-5 brand share**
**68%**
Top 20: 100%
**Top-5 click share**
**65%**
Top 20: 98%
**Open market**
**28%**
- The Flick Stick23% - 2CHILL20% - LA PURE12% - HOPHAT8% - SHEGLAM5% - Torecoe5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -57.9% search growth over the last 90 days.
10K6KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Mar · busiest ÷ quietest = 5.2×
[**Open Trend **](https://flapen.com/research/uk/beauty/eyeliner-stamp/trend)
## **Top eyeliner stamp search terms**
- **eyeliner stamp**106K/yr-43.0%4.9% conv. - **winged eyeliner stamp**58K/yr-67.7%6.4% conv. - **wing eyeliner stamp**15K/yr-70.9%5.7% conv. - **eyeliner stamp wingliner**13K/yr-64.7%5.3% conv. - **eye liner stamp**9K/yr-60.6%5.4% conv. - **eye liner stamps**6K/yr-23.3%4.5% conv. - **stamp eyeliner**7K/yr-38.0%4.5% conv. - **stamp eyeliner wing**6K/yr-59.9%6.2% conv. - **wing stamp eyeliner**7K/yr-63.8%5.8% conv. - **zena winged eyeliner stamp**6K/yr-78.3%5.0% conv. [**All search terms **](https://flapen.com/research/uk/beauty/eyeliner-stamp/search-terms)
## **Top eyeliner stamp products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£5K10%£11K15%£16K20%£22K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**2CHILL 2 PCS Eyeliner Stamp Set Dual-End Rotatable Liquid Eyeliner Pencil Waterproof & Smudge-Proof Long Lasting Makeup Winged Eyeliner for Beginners and Makeup Enthusiasts Black & Brown**2CHILL**£7.81**3.9★385 rev](https://www.amazon.co.uk/dp/B0G9NKDHZ9) [2**Eyeliner Stamp Wingliner by Lovoir Black waterproof smudgeproof winged long lasting liquid eye liner pen Vamp style wings 2 Pens In A Pack (10mm Classic Midnight Black)**The Flick Stick**£10.27**4.2★26,607 rev](https://www.amazon.co.uk/dp/B07GM317JJ) [3**LA PURE Waterproof Winged Eyeliner Stamp - 8mm Long Lasting Liquid Liner Pen 2 Wingliner Black Make Up Pens Vamp Style Wing Smudgeproof & Sweatproof Perfect Cat Eye Look Eyeshadow No Dipping**LA PURE**£5.65**3.9★5,077 rev](https://www.amazon.co.uk/dp/B078TWCMTN) [4**Dual Head Winged Eyeliner Stamp Pen Black Liquid Eyeliner with Left Right Wing Stamp Smudge Proof Waterproof Long Lasting Quick Dry Eye Liner Easy Cat Eye Makeup for Beginners**HOPHAT**£4.41**4.4★7 rev](https://www.amazon.co.uk/dp/B0GWLYR51N) [5**SHEGLAM Get Foxy Eye Stamp & Liner Pen 3 In 1 Waterproof Liquid Eyeliner Pencil Cat Eye Smudge-Proof Long-Lasting**SHEGLAM**£5.25**4.2★401 rev](https://www.amazon.co.uk/dp/B0DT45F8Q4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Dual Head Winged Eyeliner Stamp Pen Black Liquid Eyeliner with Left Right Wing Stamp Smudge Proof Waterproof Long Lasting Quick Dry Eye Liner Easy Cat Eye Makeup for Beginners**HOPHAT**£4.41**7 rev3mo ago](https://www.amazon.co.uk/dp/B0GWLYR51N) [**Winged Eyeliner Stamp Liquid Eyeliner Set 2PCS Gel Pencil with Star Eyeliner Stamp Foldable Double-Headed Black brown Eye Liner Lazy Cat Eye Stencils**runpeak**£5.98**11 rev4mo ago](https://www.amazon.co.uk/dp/B0GSQ2Q781) [**Winged Eyeliner Stamp Eyeliner Stamp Pen for Quick Daily Makeup Wing Liner Stamping Tool with Rotating Tips 3-Piece Set in Black and Brown Colours Suitable for Various Eye Shapes and Skin Types**YcsRnn**£8.54**0 rev5mo ago](https://www.amazon.co.uk/dp/B0GL2GHBST) [**2pcs Rotating Winged Eyeliner Stamp Easy Stamp Tool with Left/Right Wing Stamps Smudge-Proof Black & Brown Eyeliner Perfect Symmetrical Wings Ideal for Beginners(Black+Brown)**HZZYJ**£7.00**7 rev6mo ago](https://www.amazon.co.uk/dp/B0GDYTJDG1) [**2pcs Rotatable Eyeliner Stamp Set - Quick Shaping Tool with Left/Right Eye Marked Smudge-Proof & Long-Lasting Ready to Use Flawless Winged Eyeliner for Beginners & Makeup Enthusiasts Black & Brown**Mrettick**£6.44**410 rev6mo ago](https://www.amazon.co.uk/dp/B0GCMWYW22)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Dual Head Winged Eyeliner Stamp Pen Black Liquid Eyeliner with Left Right Wing Stamp Smudge Proof Waterproof Long Lasting Quick Dry Eye Liner Easy Cat Eye Makeup for Beginners**HOPHAT**£4.41**4.4★**▲ 358%**](https://www.amazon.co.uk/dp/B0GWLYR51N) [**Winged Eyeliner Stamp Liquid Eyeliner Set 2PCS Gel Pencil with Star Eyeliner Stamp Foldable Double-Headed Black brown Eye Liner Lazy Cat Eye Stencils**runpeak**£5.98**3.5★**▲ 357%**](https://www.amazon.co.uk/dp/B0GSQ2Q781) [**Winged Eyeliner Stamp Eyeliner Stamp Pen for Quick Daily Makeup Wing Liner Stamping Tool with Rotating Tips 3-Piece Set in Black and Brown Colours Suitable for Various Eye Shapes and Skin Types**YcsRnn**£8.54**0.0★**▲ 185%**](https://www.amazon.co.uk/dp/B0GL2GHBST) [**2PCS Eyeliner Stamp 2026 New Winged Eyeliner Stamp Foldable Eyeliner Pen Double End Long Lasting Waterproof for All Eye (Brown)**Gonggi**£4.83**3.8★**▲ 182%**](https://www.amazon.co.uk/dp/B0FR8V56DB) [**2CHILL 2 PCS Eyeliner Stamp Set Dual-End Rotatable Liquid Eyeliner Pencil Waterproof & Smudge-Proof Long Lasting Makeup Winged Eyeliner for Beginners and Makeup Enthusiasts Black & Brown**2CHILL**£7.81**3.9★**▲ 154%**](https://www.amazon.co.uk/dp/B0G9NKDHZ9)
**~~View all trending →~~**
## **What buyers say about eyeliner stamp**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Use**21%
*“Ease of use”*
**Eyeliner Quality**16%
*“The eyeliner lasts all day”*
**Quality-Overall**10%
*“Good quality easy to apply”*
**Color**9%
*“The colour is great”*
**Ease Of Application**7%
*“Easy to apply”*
**Value For Money**5%
*“These are amazing for the price”*
**Durability**4%
*“its still very doable”*
**Smudge Resistance**4%
*“Doesnt smudge at all”*
**Water Resistance**4%
*“its definitely waterproof”*
**Size-Overall**3%
*“Perfect size”*
### **What buyers complain about **
**Moist/Dry**9%
*“Dried out”*
**Quality-Overall**8%
*“Rubbish product, dont waste money, or buy a better one from better brand”*
**Eyeliner Quality**7%
*“does not give a fine finish for liner”*
**Durability**7%
*“Does not last at all”*
**Color**6%
*“And the black one is so pale that it looks more like gray”*
**Ease Of Use**6%
*“not an easy option for me”*
**Smudge Resistance**6%
*“easily smudged”*
**Thickness**5%
*“Pen is too thick for me”*
**Advertised Vs Actual Product**5%
*“Not as described”*
**Functionality-Overall**4%
*“it doesn't stamp properly”*
### **Top return reasons **
**Functionality-Overall**27%
**Advertised Vs Actual Product**15%
**Quality-Overall**12%
**Moist/Dry**6%
**Water Resistance**5%
**Color**5%
**Size-Overall**3%
**Defective Material/Parts**3%
**Ease Of Use**3%
**Eyeliner Quality**3%
## **Common questions**
- **Is eyeliner stamp profitable to sell on Amazon United Kingdom?**
- The niche generates £108K/yr across 22 tracked products. 1 of 12 products launched in the last 360 days are still selling. 90-day search growth is -57.9%. Flapen's verdict: Skip it (45/100).
- **How competitive is the eyeliner stamp niche?**
- 19 brands and 23 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 68% of demand.
- **What do buyers complain about in eyeliner stamp?**
- Top complaints mined from reviews: Moist/Dry, Quality-Overall, Eyeliner Quality. The return rate is 0.4%.
- **When does demand for eyeliner stamp peak?**
- Demand peaks in Jan–Feb–Mar; the busiest month runs 5.2× the quietest.
- **What does it cost to enter the eyeliner stamp niche?**
- Listings span £3.06–£10.43; the average listing price is £5.88 (sweet spot $15–$100). The average incumbent carries 1,709 reviews — the moat a new listing must climb.
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