---
title: "Search terms — eyelashes - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/eyelashes/search-terms"
last_updated: "2026-08-09T08:57:31.642Z"
locale: en
meta:
  description: "Niche score 61/100 · £2.6M/yr market · 7.5M searches/yr · £7.10 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 61/100 · £2.6M/yr market · 7.5M searches/yr · £7.10 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Search terms — eyelashes - Flapen"
---

# **eyelashes**

**Launch it**

A $2.6M/yr market growing +3.8% this quarter with returns at 0.2% — clears our launch bar.

Market size 96Growth 30Conversion 58Competition 49Returns 99Price range 0Avg price 20Brand share 77Review moat 58Quality gap 81

**Returns**

**Incredible****0.2%**

return rate — above 5% kills the launch gate

**Market size**

**Incredible****£2.6M**

£2.6M/yr · 7.5M searches

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Great****58%**

top-5 brand share — no brand owns this niche

**Conversion**

**Good****5.0%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Good****1,191.04**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Okay****56%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Okay****+3.8%**

90-day search growth — must beat 0% to launch

**Avg price**

**Bad****£7.10**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****£3.76–£13.93**

cheapest to priciest tracked listing — scored on the share inside $15–$100

## Search terms