---
title: "Eyelashes — £2.6M/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/eyelashes"
last_updated: "2026-08-09T08:52:44.764Z"
locale: en
meta:
description: "Niche score 61/100 · £2.6M/yr market · 7.5M searches/yr · £7.10 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 61/100 · £2.6M/yr market · 7.5M searches/yr · £7.10 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Eyelashes — £2.6M/yr Amazon UK Niche (2026) - Flapen"
---
# **eyelashes**
**Launch it**
A $2.6M/yr market growing +3.8% this quarter with returns at 0.2% — clears our launch bar.
Market size 96Growth 30Conversion 58Competition 49Returns 99Price range 0Avg price 20Brand share 77Review moat 58Quality gap 81
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Market size**
**Incredible****£2.6M**
£2.6M/yr · 7.5M searches
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Great****58%**
top-5 brand share — no brand owns this niche
**Conversion**
**Good****5.0%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****1,191.04**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****56%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+3.8%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£7.10**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£3.76–£13.93**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, eyelashes is a £2.6M/yr Amazon United Kingdom market (7.5M searches/yr). The top 5 brands hold 58% of demand. Demand peaks in Dec. Verdict: Launch it — 61/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **eyelashes market data**
- **Units sold / yr**
- **300K–400K**
- avg 8,000–10,000/product
- **Revenue / yr**
- **£2.1M–£2.8M**
- units × avg price
- **Conversion rate**
- **5.0%**
- **Avg BSR**
- **#26**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **96%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **31 months**
- **Avg seller age**
- **142 days**
## **Competition & brand share**
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**24 **▼falling
**Sellers**
**73**
**Top-5 brand share**
**58%**
Top 20: 95%
**Top-5 click share**
**56%**
Top 20: 91%
**Open market**
**37%**
- Sixstarhair24% - KEYRI14% - CNMTCCO10% - Jsio6% - Goddvenus5% - DOINEUFL4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +3.8% search growth over the last 90 days.
175K125KSpike '24Holiday '24Prime Day '25Spike '25 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/uk/beauty/eyelashes/trend)
## **Top eyelashes search terms**
- **lashes**1.4M/yr+4.7%2.5% conv. - **eyelashes**1.3M/yr+4.0%2.8% conv. - **cluster lashes**1.0M/yr+0.9%2.8% conv. - **lash clusters**829K/yr+6.7%2.1% conv. - **individual eyelashes**586K/yr-1.9%2.9% conv. - **eyelash clusters**324K/yr+9.5%3.2% conv. - **cluster lashes kit**338K/yr+6.5%2.7% conv. - **false eyelashes**282K/yr-0.0%2.0% conv. - **tatti lashes**273K/yr+4.0%0.5% conv. - **lashes individual cluster**227K/yr+1.6%2.9% conv. [**All search terms **](https://flapen.com/research/uk/beauty/eyelashes/search-terms)
## **Top eyelashes products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£263K20%£527K30%£790K40%£1.1M101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Sixstarhair Individual Eyelashes Kit Lash Clusters with Glue and Remover Volume Clusters Lashes Book Kit D Curl Eyelash Extensions 10-16mm 544Pcs (60+100+120+150D)**Sixstarhair**£8.57**4.1★894 rev](https://www.amazon.co.uk/dp/B0F5PZVH8R) [2**KEYRI 580 Pieces Individual Eyelashes 30-100D Cluster Lashes Kit**KEYRI**£5.60**4.3★1,719 rev](https://www.amazon.co.uk/dp/B0DRY6JKS1) [3**CNMTCCO Individual Eyelashes 570pcs Natural Cluster Lashes D Curl Fluffy Lash Clusters Wispy Individual Lashes Cluster for DIY Lash Extensions at Home (8-16mm 30+40+50+60+80+100D) (Max)**CNMTCCO**£5.62**4.2★355 rev](https://www.amazon.co.uk/dp/B0DJ77KRBJ) [4**Individual Eyelashes Kit 640Pcs 9-16mm Lash Clusters with Bond&Seal&Remover Natural Fluffy Wispy lash by Jsio Volume Lash Book Kit D Curl DIY Eyelash Extensions at Home for Beginners(30+40+50D)**Jsio**£8.21**4.0★62 rev](https://www.amazon.co.uk/dp/B0GCK25LJN) [5**Goddvenus Wispy Cluster Lashes Natural Individual Eyelashes DIY Eyelash Clusters D Curl Russian Lash Extensions Light Eyelash Individuals**Goddvenus**£7.35**4.5★269 rev](https://www.amazon.co.uk/dp/B0DD42XC6X)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**LASHVIEW Cluster Lashes Kit Lash Clusters with Glue and Remover and Lash Tweezer Volume Clusters Lashes Book Kit D Curl Eyelash Extensions for DIY at Home 10-16mm (56D+60D+80D+100D)**LASHVIEW**£7.17**3,197 rev5mo ago](https://www.amazon.co.uk/dp/B0GLNFC8K9) [**Individual Eyelashes Kit 640Pcs 9-16mm Lash Clusters with Bond&Seal&Remover Natural Fluffy Wispy lash by Jsio Volume Lash Book Kit D Curl DIY Eyelash Extensions at Home for Beginners(30+40+50D)**Jsio**£8.21**62 rev7mo ago](https://www.amazon.co.uk/dp/B0GCK25LJN) [**Individual Eyelashes Kit 640Pcs Lash Clusters with Bond+Seal+Remover Natural Fluffy Wispy lash by Jsio Volume Clusters Lashes Book Kit D Curl Eyelash Extensions for DIY at Home 9-16mm (30+40+50+60D)**Jsio**£8.61**62 rev7mo ago](https://www.amazon.co.uk/dp/B0GCJCSJZN) [**LASHSUN Lash Clusters Kit 540pcs D Curl mixed Length 10-22mm Wispy Cluster Lashes Kit Soft and Comfortable False Eyelashes Extension Kit DIY Long Lasting Lashes At Home (WL+200D Kit)**LASHSUN**£8.30**47 rev7mo ago](https://www.amazon.co.uk/dp/B0G3WBNNPF) [**YIDUO 4 Styles Lash Clusters Kit 60D+80D+100D+150D Fluffy Clusters Lashes Extensions Kit with 2 Bond and Seal 10-18mm Wispy D Curly Full DIY Individual Eyelash Extensions Kit DIY at Home Easily**YIDUO**£13.93**103 rev8mo ago](https://www.amazon.co.uk/dp/B0FXWXNBM1)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**LASHVIEW Cluster Lashes Kit Lash Clusters with Glue and Remover and Lash Tweezer Volume Clusters Lashes Book Kit D Curl Eyelash Extensions for DIY at Home 10-16mm (56D+60D+80D+100D)**LASHVIEW**£7.17**4.3★**▲ 263%**](https://www.amazon.co.uk/dp/B0GLNFC8K9) [**Individual Eyelashes Kit 640Pcs Lash Clusters with Bond+Seal+Remover Natural Fluffy Wispy lash by Jsio Volume Clusters Lashes Book Kit D Curl Eyelash Extensions for DIY at Home 9-16mm (30+40+50+60D)**Jsio**£8.61**4.0★**▲ 251%**](https://www.amazon.co.uk/dp/B0GCJCSJZN) [**Individual Eyelashes Kit 640Pcs 9-16mm Lash Clusters with Bond&Seal&Remover Natural Fluffy Wispy lash by Jsio Volume Lash Book Kit D Curl DIY Eyelash Extensions at Home for Beginners(30+40+50D)**Jsio**£8.21**4.0★**▲ 234%**](https://www.amazon.co.uk/dp/B0GCK25LJN) [**LASHSUN Lash Clusters Kit 540pcs D Curl mixed Length 10-22mm Wispy Cluster Lashes Kit Soft and Comfortable False Eyelashes Extension Kit DIY Long Lasting Lashes At Home (WL+200D Kit)**LASHSUN**£8.30**3.6★**▲ 202%**](https://www.amazon.co.uk/dp/B0G3WBNNPF) [**YIDUO 4 Styles Lash Clusters Kit 60D+80D+100D+150D Fluffy Clusters Lashes Extensions Kit with 2 Bond and Seal 10-18mm Wispy D Curly Full DIY Individual Eyelash Extensions Kit DIY at Home Easily**YIDUO**£13.93**4.2★**▲ 141%**](https://www.amazon.co.uk/dp/B0FXWXNBM1)
**~~View all trending →~~**
## **What buyers say about eyelashes**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Eyelash Quality**38%
*“Great lash look”*
**Quality-Overall**11%
*“Amazing quality”*
**Value For Money**8%
*“Excellent value for money”*
**Ease Of Use**7%
*“Easy to use”*
**Adhesion/Stickiness**6%
*“sticks well”*
**Ease Of Application**5%
*“Easy to apply”*
**Weight Light**3%
*“The clusters are lightweight”*
**Durability**3%
*“So durable”*
**Advertised Vs Actual Product**3%
*“True to picture”*
**Comfort-Overall**2%
*“comfortable”*
### **What buyers complain about **
**Adhesion/Stickiness**23%
*“Didn't stick”*
**Moist/Dry**14%
*“completely dry”*
**Eyelash Quality**13%
*“Worst eyelashes I have bought”*
**Quality-Overall**9%
*“Awful quality”*
**Durability**6%
*“Falling apart”*
**Value For Money**5%
*“WASTE OF MONEY”*
**Material Quality**2%
*“The material is cheap, flimsy plastic”*
**Strength**2%
*“Flimsy and break easily”*
**Allergies**2%
*“They did feel itchy though”*
**Size-Overall**2%
*“sizes dont make sense”*
### **Top return reasons **
**Adhesion/Stickiness**26%
**Quality-Overall**14%
**Advertised Vs Actual Product**12%
**Eyelash Quality**10%
**Size-Overall**9%
**Durability**4%
**Moist/Dry**4%
**Shape/Style**2%
**Functionality-Overall**2%
**Material Quality**2%
## **Common questions**
- **Is eyelashes profitable to sell on Amazon United Kingdom?**
- The niche generates £2.6M/yr across 27 tracked products. 9 of 9 products launched in the last 360 days are still selling. 90-day search growth is +3.8%. Flapen's verdict: Launch it (61/100).
- **How competitive is the eyelashes niche?**
- 24 brands and 73 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 58% of demand.
- **What do buyers complain about in eyelashes?**
- Top complaints mined from reviews: Adhesion/Stickiness, Moist/Dry, Eyelash Quality. The return rate is 0.2%.
- **When does demand for eyelashes peak?**
- Demand peaks in Dec; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the eyelashes niche?**
- Listings span £3.76–£13.93; the average listing price is £7.10 (sweet spot $15–$100). The average incumbent carries 1,191 reviews — the moat a new listing must climb.
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