---
title: "Eyelash Tint — £263K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/eyelash-tint"
last_updated: "2026-08-09T17:21:45.071Z"
locale: en
meta:
description: "Niche score 51/100 · £263K/yr market · 400K searches/yr. Pricing outside the sweet spot ($7.80 avg) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · £263K/yr market · 400K searches/yr. Pricing outside the sweet spot ($7.80 avg) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Eyelash Tint — £263K/yr Amazon UK Niche (2026) - Flapen"
---
# **eyelash tint**
**Worth a look**
Shows low returns (0.1%), but pricing outside the sweet spot ($7.80 avg) keeps it on the watch list.
Market size 48Growth 36Conversion 81Competition 27Returns 99Price range 38Avg price 22Brand share 42Review moat 24Quality gap 81
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****8.4%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****£263K**
£263K/yr · 400K searches
**Brand share**
**Okay****80%**
top-5 brand share — brands hold most of the demand
**Price range**
**Okay****£3.89–£21.72**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+9.0%**
90-day search growth — must beat 0% to launch
**Competition**
**Okay****69%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Bad****5,763.43**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Bad****£7.80**
avg listing price — sweet spot $15–$100
According to Flapen's Amazon United Kingdom niche tracking, eyelash tint is a £263K/yr Amazon United Kingdom market (400K searches/yr). The top 5 brands hold 80% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **eyelash tint market data**
- **Units sold / yr**
- **30K–40K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **£234K–£312K**
- units × avg price
- **Conversion rate**
- **8.4%**
- **Avg BSR**
- **#78**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **86%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **149 days**
## **Competition & brand share**
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▼falling
**Sellers**
**53**
**Top-5 brand share**
**80%**
Top 20: 100%
**Top-5 click share**
**69%**
Top 20: 100%
**Open market**
**14%**
- Eylure36% - Strictly Professional18% - Salon System11% - WEILNELL7% - DMQ7% - Demure6% - Open — no brand owns it (4 brands, 14%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +9.0% search growth over the last 90 days.
13K8KSpike '24Holiday '24Prime Day '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/uk/beauty/eyelash-tint/trend)
## **Top eyelash tint search terms**
- **eyelash tint**140K/yr+8.2%6.4% conv. - **lash tint**67K/yr+5.5%6.6% conv. - **eyelash dye**35K/yr+6.8%6.7% conv. - **eyelash tint black**23K/yr+2.1%8.3% conv. - **eye lash tint kit**18K/yr+23.8%5.8% conv. - **eyelash dye black**17K/yr+11.1%9.2% conv. - **lash tint kit**17K/yr+9.9%5.1% conv. - **eyelash tint kit**11K/yr+12.6%3.0% conv. - **lash dye**10K/yr+10.3%5.6% conv. - **black eyelash tint**11K/yr+5.4%10.7% conv. [**All search terms **](https://flapen.com/research/uk/beauty/eyelash-tint/search-terms)
## **Top eyelash tint products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£26K20%£53K30%£79K40%£105K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Eylure Lash Tint Black**Eylure**£6.84**3.9★6,244 rev](https://www.amazon.co.uk/dp/B00WSHVBH4) [2**Strictly Professional Eyelash & Eyebrow Dye Tint Basic Tinting Kit Tint Lash (Eyelash Tint Black-15g SPE7500) - Tint only no developer**Strictly Professional**£5.14**4.5★1,381 rev](https://www.amazon.co.uk/dp/B00GOYHFPE) [3**Eyebrow & Eyelash Tint Kit Professional Instant Lash & Brow Dye Kit Easy to Use with Natural Results Salon Home Use DIY Hair Dyeing for Full Brows & Volume Lashes 7ml (Black)**WEILNELL**£7.21**3.9★823 rev](https://www.amazon.co.uk/dp/B0F6BY1QVG) [4**DMQ Eyebrow Tint Kit Black Eyebrow and Eyelash Tint Eye Brow Dye Instant Color-Last 8 Week Full Brows Mild Formula Waterproof Sensitive Skin Friendly EYEBROW_COLOR 14 millilitre**DMQ**£5.74**4.4★154 rev](https://www.amazon.co.uk/dp/B0CH4YWMS2) [5**Demure Color Gel Eyelash and Eyebrow Tint PPD Free Ammonia Free up to 30 Applications up to 4 Weeks Lasting Effect Lash and Brow Dye Kit with Keratin (1.0 Black)**Demure**£7.39**4.1★5,073 rev](https://www.amazon.co.uk/dp/B08KTN1VBD)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Eyebrow & Eyelash Tint Kit Professional Instant Lash & Brow Dye Kit Easy to Use with Natural Results Salon Home Use DIY Hair Dyeing for Full Brows & Volume Lashes 7ml (Black)**WEILNELL**£7.21**823 rev1y ago](https://www.amazon.co.uk/dp/B0F6BY1QVG) [**Lomansa Eyelash Tint Lash Tint Kit 2 in 1 Eyebrow Dye and Lash Dye Black 10 Applications Fast and Easy for Beginner Salon Quality**Lomansa**£8.15**3,223 rev2y ago](https://www.amazon.co.uk/dp/B0D6RJRMGN) [**LOPHE Brow & Lash Dye Kit - Black Eyebrow & Eyelash Tint Formula with Fibres for Full Brows & Volume Lashes**LOPHE**£3.89**737 rev2y ago](https://www.amazon.co.uk/dp/B0CSK1V41R) [**DMQ Eyebrow Tint Kit Black Eyebrow and Eyelash Tint Eye Brow Dye Instant Color-Last 8 Week Full Brows Mild Formula Waterproof Sensitive Skin Friendly EYEBROW_COLOR 14 millilitre**DMQ**£5.74**154 rev2y ago](https://www.amazon.co.uk/dp/B0CH4YWMS2) [**MIYA LASH | Lash Tint Kit Black | 2 in 1 Eyelash & Eyebrow Dye Set | Long Lasting 6 weeks Eyelash Colour | Brow Tinting Kit | Onyx Black with Tools & Developer | Home & Salon Use**MIYA LASH**£12.01**399 rev3y ago](https://www.amazon.co.uk/dp/B0CCK6X1KV)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**DMQ Eyebrow Tint Kit Black Eyebrow and Eyelash Tint Eye Brow Dye Instant Color-Last 8 Week Full Brows Mild Formula Waterproof Sensitive Skin Friendly EYEBROW_COLOR 14 millilitre**DMQ**£5.74**4.4★**▲ 141%**](https://www.amazon.co.uk/dp/B0CH4YWMS2) [**Salon System Lashtint Black Lash and Brow Tint 15 ml**Salon System**£6.23**4.3★**▲ 46%**](https://www.amazon.co.uk/dp/B08CPTXTS7) [**Salon System Lashtint Brown Lash and Brow Tint 15 ml 0227213**Salon System**£6.08**4.3★**▲ 41%**](https://www.amazon.co.uk/dp/B08CPNL23H) [**Salon System Lashtint Lash and Brow Tint Starter Kit 0227215**Salon System**£21.72**4.7★**▲ 24%**](https://www.amazon.co.uk/dp/B08CPMG8HM) [**Demure Color Gel Eyelash and Eyebrow Tint PPD Free Ammonia Free up to 30 Applications up to 4 Weeks Lasting Effect Lash and Brow Dye Kit with Keratin (1.0 Black)**Demure**£7.39**4.1★**▲ 14%**](https://www.amazon.co.uk/dp/B08KTN1VBD)
**~~View all trending →~~**
## **What buyers say about eyelash tint**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Use**22%
*“Easy to use”*
**Quality-Overall**16%
*“Great product, easy to use”*
**Color**13%
*“Colour is good”*
**Value For Money**9%
*“Value for money”*
**Eyelash Quality**7%
*“They Eyelash and eyebrow eye is the best on the market”*
**Ease Of Application**6%
*“Done a few applications now and its an integral part of my routine”*
**Advertised Vs Actual Product**4%
*“Did the job”*
**Durability**4%
*“Works well for few weeks”*
**Coverage**2%
*“Good coverage”*
**Efficiency**1%
*“Works really well”*
### **What buyers complain about **
**Color**20%
*“NOT BLACK”*
**Functionality-Overall**13%
*“Doesn't work”*
**Value For Money**8%
*“not worth it”*
**Quality-Overall**6%
*“Not very good quality”*
**Instructions/User Manual/Troubleshooting**6%
*“No instructions”*
**Allergies**4%
*“Itchy reaction”*
**Eyelash Quality**4%
*“it failed miserably in making any difference to my lashes”*
**Durability**4%
*“Didnt last”*
**Suitability Colored Hair**3%
*“Doesnt develop well on dark brown hairs”*
**Advertised Vs Actual Product**3%
*“not clearly advertised as needing another product”*
### **Top return reasons **
**Color**37%
**Functionality-Overall**18%
**Advertised Vs Actual Product**7%
**Compatibility-Overall**6%
**Leak-Proof**5%
**Defective Material/Parts**5%
**Instructions/User Manual/Troubleshooting**5%
**Quality-Overall**3%
**Motor Power**2%
**Durability**2%
## **Common questions**
- **Is eyelash tint profitable to sell on Amazon United Kingdom?**
- The niche generates £263K/yr across 14 tracked products. 90-day search growth is +9.0%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the eyelash tint niche?**
- 10 brands and 53 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 80% of demand.
- **What do buyers complain about in eyelash tint?**
- Top complaints mined from reviews: Color, Functionality-Overall, Value For Money. The return rate is 0.1%.
- **When does demand for eyelash tint peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the eyelash tint niche?**
- Listings span £3.89–£21.72; the average listing price is £7.80 (sweet spot $15–$100). The average incumbent carries 5,763 reviews — the moat a new listing must climb.
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