---
title: "Eyelash Glue — £841K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/eyelash-glue"
last_updated: "2026-08-09T15:05:25.957Z"
locale: en
meta:
description: "Niche score 54/100 · £841K/yr market · 1.2M searches/yr. Prices mostly outside the sweet spot ($2.53–$7.87) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · £841K/yr market · 1.2M searches/yr. Prices mostly outside the sweet spot ($2.53–$7.87) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Eyelash Glue — £841K/yr Amazon UK Niche (2026) - Flapen"
---
# **eyelash glue**
**Worth a look**
Shows low returns (0.1%), but prices mostly outside the sweet spot ($2.53–$7.87) keeps it on the watch list.
Market size 75Growth 33Conversion 97Competition 30Returns 99Price range 0Avg price 13Brand share 41Review moat 20Quality gap 77
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****15.7%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Market size**
**Good****£841K**
£841K/yr · 1.2M searches
**Brand share**
**Okay****81%**
top-5 brand share — brands hold most of the demand
**Growth**
**Okay****+6.3%**
90-day search growth — must beat 0% to launch
**Competition**
**Okay****67%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Bad****13,758.83**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Bad****£4.57**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£2.53–£7.87**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, eyelash glue is a £841K/yr Amazon United Kingdom market (1.2M searches/yr). The top 5 brands hold 81% of demand. Verdict: Worth a look — 54/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **eyelash glue market data**
- **Units sold / yr**
- **150K–200K**
- avg 10,000–12,500/product
- **Revenue / yr**
- **£686K–£914K**
- units × avg price
- **Conversion rate**
- **15.7%**
- **Avg BSR**
- **#12**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **94%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **153 days**
## **Competition & brand share**
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▲rising
**Sellers**
**59**
**Top-5 brand share**
**81%**
Top 20: 100%
**Top-5 click share**
**67%**
Top 20: 100%
**Open market**
**15%**
- Duo44% - EMEDA13% - Eylure12% - KKwoter7% - NOON'S UP5% - UK BEAUTY SUPPLIES5% - Open — no brand owns it (7 brands, 15%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +6.3% search growth over the last 90 days.
30K20KHoliday '24Spike '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.2×
[**Open Trend **](https://flapen.com/research/uk/beauty/eyelash-glue/trend)
## **Top eyelash glue search terms**
- **eyelash glue**445K/yr+7.6%13.8% conv. - **lash glue**333K/yr+7.9%9.7% conv. - **duo eyelash glue**108K/yr-4.1%20.1% conv. - **duo lash glue**53K/yr-2.7%17.3% conv. - **eye lash glue**45K/yr+23.6%13.2% conv. - **duo glue**25K/yr+1.5%21.0% conv. - **eyelashes glue**25K/yr+0.5%8.6% conv. - **eylure lash glue**23K/yr-6.5%17.0% conv. - **waterproof lash glue**11K/yr+65.5%2.4% conv. - **lashes glue**15K/yr-7.3%7.8% conv. [**All search terms **](https://flapen.com/research/uk/beauty/eyelash-glue/search-terms)
## **Top eyelash glue products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£84K20%£168K30%£252K40%£337K101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**DUO Quick-Set Striplash Adhesive | Strong Eyelash Glue with Lightweight Formula | Professional Lash Glue for Eyelash Extensions Cluster Lashes & Individual Eyelashes | White/Clear 0.18 Ounces**Duo**£4.59**4.5★19,199 rev](https://www.amazon.co.uk/dp/B079Y882CJ) [2**EMEDA Super Strong Hold False Eyelash Glue Professional Latex Free Lash Glue Waterproof Lash G lue Transparent Strip Eyelash Adhesive White and Clear**EMEDA**£4.39**4.3★17,727 rev](https://www.amazon.co.uk/dp/B085L61X9R) [3**Eylure 6003013 18 Hour Lash Glue Latex Free CLEAR 4.5 ml (Pack of 1)**Eylure**£3.49**4.5★7,745 rev](https://www.amazon.co.uk/dp/B0861995HL) [4**Duo Brush on Clear Lash Glue Striplash Adhesive with Brush Latex Free Rapid Dry Dries Clear False Eyelash Glue 5 g (Pack of 1)**Duo**£4.52**4.5★43,761 rev](https://www.amazon.co.uk/dp/B006UZMXZY) [5**2-in-1 Lash Bond & Seal Strong Hold Cluster Lash Glue for DIY Eyelash Extensions Individual-Lashes Glue for Sensitive Eyes**KKwoter**£3.53**4.2★596 rev](https://www.amazon.co.uk/dp/B0DL388Z5S)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**LZM Clear Eyelash Glue Strong Bonding Latex-Free Formaldehyde-Free Waterproof Lash Glue Easy To Use White Lash Adhesive (5ml)**LZM**£4.37**62 rev4mo ago](https://www.amazon.co.uk/dp/B0GR5C9T6X) [**2-in-1 Lash Bond & Seal Strong Hold Cluster Lash Glue for DIY Eyelash Extensions Individual-Lashes Glue for Sensitive Eyes**KKwoter**£3.53**596 rev1y ago](https://www.amazon.co.uk/dp/B0DL388Z5S) [**Sixstarhair Eyelash Glue for Eyelash Extensions 2 in 1 Bond and Seal Lash Glue Strong Hold 48-72 Hours Waterproof Black Lash Adhesive for DIY Cluster Lashes**Sixstarhair**£5.96**96 rev1y ago](https://www.amazon.co.uk/dp/B0DHWXYQ2M) [**PRO Lash Bond and Seal Lash Glue Waterproof Eyelash Glue for Cluster Lashes Strong Hold 72+Hours DIY Lash Extension Glue Long Lasting Gentle Formula Easy to Use(5ml+5ml Black Bond & Clear Seal)**PRO LASHBEAUTY**£7.87**1,766 rev2y ago](https://www.amazon.co.uk/dp/B0CH9RL7J1) [**Rofitbest Eyelash Glue - Super Strong Hold Lash Bond & Seal Latex Free Mascara Wand Glue for Individual Cluster DIY Eyelash Extensions**Rofitbest**£3.74**96 rev2y ago](https://www.amazon.co.uk/dp/B0D43TLCHF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**LZM Clear Eyelash Glue Strong Bonding Latex-Free Formaldehyde-Free Waterproof Lash Glue Easy To Use White Lash Adhesive (5ml)**LZM**£4.37**4.4★**▲ 288%**](https://www.amazon.co.uk/dp/B0GR5C9T6X) [**Rofitbest Eyelash Glue - Super Strong Hold Lash Bond & Seal Latex Free Mascara Wand Glue for Individual Cluster DIY Eyelash Extensions**Rofitbest**£3.74**4.2★**▲ 238%**](https://www.amazon.co.uk/dp/B0D43TLCHF) [**NOONS UP Lash Glue: Waterproof 24 Hour Long-Lasting Eyelash Glue for False Lashes Super Strong Hold Sensitive Eyes - 0.14oz (Clear)**NOON'S UP**£4.22**4.2★**▲ 93%**](https://www.amazon.co.uk/dp/B07PHBB19X) [**Sixstarhair Eyelash Glue for Eyelash Extensions 2 in 1 Bond and Seal Lash Glue Strong Hold 48-72 Hours Waterproof Black Lash Adhesive for DIY Cluster Lashes**Sixstarhair**£5.96**4.2★**▲ 65%**](https://www.amazon.co.uk/dp/B0DHWXYQ2M) [![[NOONS UP Lash Glue] Waterproof 24 Hours Long-Lasting Eyelash Glue: Eyelash glue for false lashes Super Strong Hold Lash for Sensitive Eyes 0.14oz (Black)](https://m.media-amazon.com/images/I/41FPd20Uw3L.jpg)**\[NOONS UP Lash Glue\] Waterproof 24 Hours Long-Lasting Eyelash Glue: Eyelash glue for false lashes Super Strong Hold Lash for Sensitive Eyes 0.14oz (Black)**NOON'S UP**£4.19**4.2★**▲ 36%**](https://www.amazon.co.uk/dp/B07PKK4LC7)
**~~View all trending →~~**
## **What buyers say about eyelash glue**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Adhesion/Stickiness**32%
*“sticks well”*
**Eyelash Quality**13%
*“Good eyelash glue”*
**Quality-Overall**11%
*“Great bit of kit”*
**Value For Money**7%
*“Great value for money”*
**Durability**7%
*“it is very durable”*
**Ease Of Use**6%
*“Easy to use”*
**Advertised Vs Actual Product**3%
*“Does what it says”*
**Ease Of Application**3%
*“easy application”*
**Allergies**2%
*“there is no irritation with this product”*
**Water Resistance**2%
*“Best results avoid water contact”*
### **What buyers complain about **
**Adhesion/Stickiness**31%
*“Adhesion is not great”*
**Durability**8%
*“they fall off after a few hours”*
**Moist/Dry**7%
*“Came all dried up”*
**Quality-Overall**6%
*“I fear the quality control is just not there at all”*
**Ease Of Use**6%
*“cannot be used at all”*
**Water Resistance**4%
*“Not waterproof”*
**Strength**4%
*“Kinda weak”*
**Functionality-Overall**4%
*“Didnt work”*
**Allergies**4%
*“Irritation”*
**Eyelash Quality**3%
*“Lash glue”*
### **Top return reasons **
**Adhesion/Stickiness**49%
**Functionality-Overall**11%
**Leak-Proof**6%
**Color**5%
**Quality-Overall**5%
**Smell**4%
**Defective Material/Parts**4%
**Ease Of Use**4%
**Product Condition**2%
**Durability**1%
## **Common questions**
- **Is eyelash glue profitable to sell on Amazon United Kingdom?**
- The niche generates £841K/yr across 18 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +6.3%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the eyelash glue niche?**
- 13 brands and 59 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 81% of demand.
- **What do buyers complain about in eyelash glue?**
- Top complaints mined from reviews: Adhesion/Stickiness, Durability, Moist/Dry. The return rate is 0.1%.
- **When does demand for eyelash glue peak?**
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- **What does it cost to enter the eyelash glue niche?**
- Listings span £2.53–£7.87; the average listing price is £4.57 (sweet spot $15–$100). The average incumbent carries 13,759 reviews — the moat a new listing must climb.
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