---
title: "Eyelash Brush — £68K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/eyelash-brush"
last_updated: "2026-08-09T17:20:53.287Z"
locale: en
meta:
description: "Niche score 48/100 · £68K/yr market · 117K searches/yr · £3.20 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · £68K/yr market · 117K searches/yr · £3.20 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Eyelash Brush — £68K/yr Amazon UK Niche (2026) - Flapen"
---
# **eyelash brush**
**Skip it**
Prices mostly outside the sweet spot ($2.30–$6.69) — this niche doesn't clear our bar today.
Market size 17Growth 22Conversion 99Competition 64Returns 100Price range 0Avg price 9Brand share 70Review moat 36Quality gap 32
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****18.3%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Good****63%**
top-5 brand share — brands hold most of the demand
**Competition**
**Good****47%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****2,873.35**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-5.0%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£68K**
£68K/yr · 117K searches
**Avg price**
**Bad****£3.20**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£2.30–£6.69**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, eyelash brush is a £68K/yr Amazon United Kingdom market (117K searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Sep. Verdict: Skip it — 48/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **eyelash brush market data**
- **Units sold / yr**
- **20K–25K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **£64K–£80K**
- units × avg price
- **Conversion rate**
- **18.3%**
- **Avg BSR**
- **#28**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **77%**
- **Out of stock**
- **1.6%**
- **Avg brand age**
- **30 months**
- **Avg seller age**
- **142 days**
## **Competition & brand share**
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**19 **▲rising
**Sellers**
**26**
**Top-5 brand share**
**63%**
Top 20: 100%
**Top-5 click share**
**47%**
Top 20: 91%
**Open market**
**32%**
- G2PLUS24% - ZHIYE13% - HUAXIYAN11% - WOLMIK10% - SWEET VIEW6% - MSQ5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -5.0% search growth over the last 90 days.
5K3KSpike '25 seasonSepDecMarJunAugNovMarMay
Peak months: Sep · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/uk/beauty/eyelash-brush/trend)
## **Top eyelash brush search terms**
- **eyelash brush**65K/yr-4.7%15.9% conv. - **eyelash brushes**15K/yr-10.1%19.6% conv. - **lash brush**11K/yr+2.2%13.1% conv. - **mascara brush**9K/yr-9.8%9.0% conv. - **eye lash brush**8K/yr+21.6%16.1% conv. - **mascara brushes**3K/yr-14.6%14.5% conv. - **disposable eyelash brushes**2K/yr-28.5%15.5% conv. - **eyelash wands**2K/yr-25.7%21.5% conv. [**All search terms **](https://flapen.com/research/uk/beauty/eyelash-brush/search-terms)
## **Top eyelash brush products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£2K6%£4K9%£6K12%£8K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**50 PCS Disposable Eyelash Brushes Mascara Wands Eye Lash Eyebrow Applicator Cosmetic Makeup Brush Tool Kits (black-rose)**HUAXIYAN**£2.53**4.7★8,322 rev](https://www.amazon.co.uk/dp/B07Y9H8DYK) [2**WOLMIK Eyelash Brush - 4 PCS Eyebrow Brush Eyelash Comb Portable Eye Brush for Eye Lash Extension and Lifting Eyebrow Reusable**WOLMIK**£2.57**4.4★133 rev](https://www.amazon.co.uk/dp/B0DS3VFFNH) [3**G2PLUS 50 PCS Black Disposable Eyelash Brushes Spoolies: Mascara Wands Applicator for Eyelash Extensions**G2PLUS**£2.55**4.6★505 rev](https://www.amazon.co.uk/dp/B0BKG1NZJ4) [4**ZHIYE 50 pcs Eyelash Mascara Brushes Wands Applicator Eyebrow Brush Makeup Kit Eyebrow Castor Oil Brush Makeup Tool**ZHIYE**£2.56**4.6★2,594 rev](https://www.amazon.co.uk/dp/B09V15FR42) [5**G2PLUS 50 PCS Disposable Eyelash Brushes Spoolies: Pink Crystal Mascara Wands Applicator for Eyelash Extensions**G2PLUS**£2.55**4.6★505 rev](https://www.amazon.co.uk/dp/B0BKFW5GQC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**BUTBU 50PCS Disposable Eyelash Brushes Portable Eyebrow Spoolie Castor Oil Brush Mascara Wands Eye Lash Applicator Brushes Makeup Tools for Lash-Extensions Eyebrows Contouring (Pink)**BUTBU**£2.73**143 rev5mo ago](https://www.amazon.co.uk/dp/B0GK79RV69) [**30 Pcs Eye Lash Brush Mascara Spoolies Empty Mascara Tube and Wand Eyelash Spoolies Eye Lash Brush Suitable for Care Clean Eyes Lashs Combing Eyelashes Women Eyelash Brushes Spoolie**iuiiaii**£5.69**1 rev11mo ago](https://www.amazon.co.uk/dp/B0FNK9CDND) [**Aujzoo 40 pcs Pink Crystal Eyelash brush Eyebrow brush Makeup Kit eyebrow brush Castor Oil Brush Cosmetic Makeup Tools**Aujzoo**£2.30**52 rev11mo ago](https://www.amazon.co.uk/dp/B0FM821Q2X) [**Eyebrow Brush Eyelash Separator Brow Comb & Lash Spoolie Professional Eye Makeup Tools (3 Pieces Set)**Glanzend**£2.62**67 rev1y ago](https://www.amazon.co.uk/dp/B0FGD2N74N) [**BUTBU 50Pcs Disposable Eyelash Brushes Mascara Wands Portable Eyebrow Spoolie Castor Oil Brush Eye Lash Applicator Brushes Makeup Tools for Lash-Extensions Eyebrows Contouring (Black)**BUTBU**£2.57**143 rev1y ago](https://www.amazon.co.uk/dp/B0F2H2KRKR)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**BUTBU 50PCS Disposable Eyelash Brushes Portable Eyebrow Spoolie Castor Oil Brush Mascara Wands Eye Lash Applicator Brushes Makeup Tools for Lash-Extensions Eyebrows Contouring (Pink)**BUTBU**£2.73**4.6★**▲ 302%**](https://www.amazon.co.uk/dp/B0GK79RV69) [**ZHIYE 50 pcs Eyelash Mascara Brushes Wands Applicator Eyebrow Brush Makeup Kit Eyebrow Castor Oil Brush Makeup Tool**ZHIYE**£2.56**4.6★**▲ 220%**](https://www.amazon.co.uk/dp/B09V15V518) [**vgggrd 100 Pcs Eyelash Mascara Brushes Disposable Eyelash Brush Makeup Tools Kit for Lash Extensions Eyebrow Castor Oil Brush Makeup Tool (Transparent Pink)**vgggrd**£3.03**4.7★**▲ 182%**](https://www.amazon.co.uk/dp/B0DLB7CR1F) [**30 Pcs Eye Lash Brush Mascara Spoolies Empty Mascara Tube and Wand Eyelash Spoolies Eye Lash Brush Suitable for Care Clean Eyes Lashs Combing Eyelashes Women Eyelash Brushes Spoolie**iuiiaii**£5.69**5.0★**▲ 127%**](https://www.amazon.co.uk/dp/B0FNK9CDND) [**G2PLUS 50 PCS Black Disposable Eyelash Brushes Spoolies: Mascara Wands Applicator for Eyelash Extensions**G2PLUS**£2.55**4.6★**▲ 123%**](https://www.amazon.co.uk/dp/B0BKG1NZJ4)
**~~View all trending →~~**
## **What buyers say about eyelash brush**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**26%
*“Good value for money”*
**Advertised Vs Actual Product**16%
*“Just what I needed”*
**Quality-Overall**15%
*“Yes they were well made”*
**Eyelash Quality**12%
*“lash comb at decent price”*
**Brush Quality**8%
*“soft bristled brushes that just do the job”*
**Color**4%
*“The colour is very cute”*
**Ease Of Use**4%
*“Easy to use”*
**Ease Of Cleaning**3%
*“easy to clean”*
**Soft Feel**3%
*“The brushes are soft”*
**Durability**3%
*“Not easily broken”*
### **What buyers complain about **
**Quality-Overall**19%
*“Very poor cheap product”*
**Strength**19%
*“Too flimsy”*
**Leak-Proof**8%
*“They leak and when you take out the wand, you cannot brush off excess”*
**Size-Overall**8%
*“A bit short”*
**Hard Feel**8%
*“Very harsh”*
**Durability**8%
*“Broke after 3 uses”*
**Color**4%
*“the teal/ligt blue colour came out to be a very dark blue”*
**Ease Of Cleaning**4%
*“not easy to clean would not recommend them”*
**Material Quality**2%
*“however I can see why it may break during transit as the materials do not seem very strong particularly for the eyelash comb since it is fully plastic no metal”*
**Eco Friendliness**2%
*“eco friendly wise probably not the best”*
### **Top return reasons **
**Size-Overall**25%
**Strength**20%
**Quality-Overall**10%
**Defective Material/Parts**10%
**Functionality-Overall**5%
**Durability**5%
**Brush Quality**5%
**Soft Feel**5%
**Value For Money**5%
**Stiffness**5%
## **Common questions**
- **Is eyelash brush profitable to sell on Amazon United Kingdom?**
- The niche generates £68K/yr across 31 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -5.0%. Flapen's verdict: Skip it (48/100).
- **How competitive is the eyelash brush niche?**
- 19 brands and 26 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 63% of demand.
- **What do buyers complain about in eyelash brush?**
- Top complaints mined from reviews: Quality-Overall, Strength, Leak-Proof. The return rate is 0.1%.
- **When does demand for eyelash brush peak?**
- Demand peaks in Sep; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the eyelash brush niche?**
- Listings span £2.30–£6.69; the average listing price is £3.20 (sweet spot $15–$100). The average incumbent carries 2,873 reviews — the moat a new listing must climb.
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