---
title: "Eyebrow — £67K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/eyebrow"
last_updated: "2026-08-09T17:17:53.079Z"
locale: en
meta:
description: "Niche score 44/100 · £67K/yr market · 345K searches/yr · £5.59 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · £67K/yr market · 345K searches/yr · £5.59 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Eyebrow — £67K/yr Amazon UK Niche (2026) - Flapen"
---
# **eyebrow**
**Skip it**
Prices mostly outside the sweet spot ($2.34–$14.83) — this niche doesn't clear our bar today.
Market size 17Growth 21Conversion 43Competition 60Returns 100Price range 0Avg price 16Brand share 55Review moat 20Quality gap 78
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****49%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Good****72%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Okay****3.5%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-7.6%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****13,943.1**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****£67K**
£67K/yr · 345K searches
**Avg price**
**Bad****£5.59**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£2.34–£14.83**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, eyebrow is a £67K/yr Amazon United Kingdom market (345K searches/yr). The top 5 brands hold 72% of demand. Verdict: Skip it — 44/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **eyebrow market data**
- **Units sold / yr**
- **13K–15K**
- avg 250–500/product
- **Revenue / yr**
- **£70K–£84K**
- units × avg price
- **Conversion rate**
- **3.5%**
- **Avg BSR**
- **#37**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **94%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **147 days**
## **Competition & brand share**
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**17 **▲rising
**Sellers**
**235**
**Top-5 brand share**
**72%**
Top 20: 100%
**Top-5 click share**
**49%**
Top 20: 87%
**Open market**
**23%**
- Revolution Beauty London30% - Rimmel16% - e.l.f.16% - NYX PROFESSIONAL MAKEUP5% - L'Oreal Paris5% - Eylure5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -7.6% search growth over the last 90 days.
12K8KSpike '24Prime Day '25Spike '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.2×
[**Open Trend **](https://flapen.com/research/uk/beauty/eyebrow/trend)
## **Top eyebrow search terms**
- **eyebrow**163K/yr-2.9%3.5% conv. - **brow**43K/yr-14.7%2.1% conv. - **eyebrows**29K/yr+1.5%1.7% conv. - **eye brow**27K/yr-3.6%3.0% conv. - **eyebrow colours**41K/yr-37.9%1.3% conv. - **eyebrow makeup**16K/yr+5.8%2.6% conv. - **brows**10K/yr-4.8%2.3% conv. - **eyebrow filler**8K/yr+0.2%1.9% conv. - **eye brows**3K/yr-7.4%2.4% conv. - **eyebrow colour**3K/yr+1.8%3.1% conv. [**All search terms **](https://flapen.com/research/uk/beauty/eyebrow/search-terms)
## **Top eyebrow products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£3K10%£7K15%£10K20%£13K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Makeup Revolution Brow Pomade Dark 2.5g**Revolution Beauty London**£4.02**4.4★3,352 rev](https://www.amazon.co.uk/dp/B01N7BPQG4) [2**Revolution Precise Brow Pencil Double-Ended Makeup Tool with Brush for Easy & Ultra Defined Brows and Bold Looks Dark Brown 0.05g**Revolution Beauty London**£2.92**4.2★6,093 rev](https://www.amazon.co.uk/dp/B07VRLPNY1) [3**Rimmel London Brow This Way Brow Sculpting Kit Dark Brown wax: 1 1g Powder 1 3g**Rimmel**£3.91**4.4★15,017 rev](https://www.amazon.co.uk/dp/B00MGK9Q9S) [4**e.l.f. Instant Lift Brow Pencil Dual-Sided Precise Fine Tip Shapes Defines Fills Brows Contours Combs Tames Natural Brown 0.18 g (Pack of 1)**e.l.f.**£3.08**4.3★68,700 rev](https://www.amazon.co.uk/dp/B00WAJAKOU) [5**Eylure DYBROW Eyebrow Dye Kit Dark Brown**Eylure**£5.58**4.4★57,242 rev](https://www.amazon.co.uk/dp/B000SDQ224)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**2CHILL 30 Curved Eyebrow Pencil Magic 2 in 1 Eyebrow Pen Pro Waterproof Eye Brow Pen with 4 Tips Vivid Microblading Brow Pencils for Women Last All Day Makeup (03 Dark Brown)**2CHILL**£7.95**678 rev8mo ago](https://www.amazon.co.uk/dp/B0FTSZZ6V2) [**Revolution Instant Brow Hair Pen Precision Applicator for Hair-Like Strokes Long-Lasting Eyebrow Pen Dark Brown Vegan & Cruelty-Free 1.8ml**Revolution Beauty London**£4.60**783 rev1y ago](https://www.amazon.co.uk/dp/B0DZ6X7821) [**Waterproof Eyebrow Pomade Kit with Dual-Ended Brush - Smudgeproof & Long-Lasting 3D Brow Gel Soap (Dark Brown) | Quick-Dry Formula Oil-Free & 12H Wear for Natural-Looking Defined Brows**Yongst**£3.28**193 rev1y ago](https://www.amazon.co.uk/dp/B0DZHXP2NZ) [**iMethod Microblading Eyebrow Pen - Eyebrow Pencil Magical 2-in-1 Dual-Ended Eye Brow Pencils for Women with 4-Fork-Tip & Precise Brush-Tip Create Natural Hair-Like Brows Last All-Day Dark Brown**iMethod**£7.49**9,908 rev1y ago](https://www.amazon.co.uk/dp/B0D12PWNK6) [**LOréal Paris Infallible Faux Brow Double Brush Tip Brow Tint Pen Natural Finish Waterproof Transfer and Smudge-Resistant Shaping Brows for up to 48 hours Shade: Light Brunette**L'Oreal Paris**£6.40**1,884 rev1y ago](https://www.amazon.co.uk/dp/B0DGQS3ZVD)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Maybelline Eyebrow Gel Tint Waterproof And Smudge Proof Long-Lasting Peel Off Tint For Evenly-Filled Naturally Full Brows For Up To 3 Days Deep Brown**Maybelline**£4.27**4.1★**▲ 157%**](https://www.amazon.co.uk/dp/B0BMGQVTT6) [**RZJZGZ Magic Eyebrows Pen Eyebrow Pencil Waterproof Brow Pencil Light Brown**RZJZGZ**£5.85**3.6★**▲ 128%**](https://www.amazon.co.uk/dp/B0D7PSBGGG) [**2CHILL 30 Curved Eyebrow Pencil Magic 2 in 1 Eyebrow Pen Pro Waterproof Eye Brow Pen with 4 Tips Vivid Microblading Brow Pencils for Women Last All Day Makeup (03 Dark Brown)**2CHILL**£7.95**4.4★**▲ 88%**](https://www.amazon.co.uk/dp/B0FTSZZ6V2) [**Makeup Revolution Duo Brow Definer Pencil Add Definition Includes Brush Medium Brown**Makeup Revolution**£2.34**4.5★**▲ 62%**](https://www.amazon.co.uk/dp/B07KWN17RQ) [**e.l.f. Instant Lift Brow Pencil Dual-Sided Precise Fine Tip Shapes Defines Fills Brows Contours Combs Tames Natural Brown 0.18 g (Pack of 1)**e.l.f.**£3.08**4.3★**▲ 49%**](https://www.amazon.co.uk/dp/B00WAJAKOU)
**~~View all trending →~~**
## **What buyers say about eyebrow**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Use**18%
*“Easy and effective”*
**Quality-Overall**18%
*“Excellent product”*
**Color**14%
*“accurate colour”*
**Value For Money**10%
*“Good value for money”*
**Ease Of Application**6%
*“Easy to apply”*
**Durability**5%
*“Good longevity, easy to use”*
**Advertised Vs Actual Product**4%
*“As described”*
**Smudge Resistance**3%
*“Completely smudge-proof”*
**Efficiency**2%
*“does the job well”*
**Eyelash Quality**2%
*“Love my lashes”*
### **What buyers complain about **
**Color**17%
*“Colour was not good”*
**Durability**11%
*“Broke easily”*
**Quality-Overall**7%
*“Inadequate performance”*
**Functionality-Overall**6%
*“Didn't work very well”*
**Moist/Dry**6%
*“Dry product”*
**Value For Money**5%
*“Waste of money”*
**Ease Of Use**4%
*“didnt find it easy to use”*
**Residue**4%
*“It also leaves white residue too”*
**Thickness**3%
*“The tips of the pen on either side are too thick”*
**Water Resistance**2%
*“I'm disappointed as I had used the non waterproof eyebrow pencil”*
### **Top return reasons **
**Color**57%
**Functionality-Overall**8%
**Moist/Dry**5%
**Advertised Vs Actual Product**4%
**Durability**4%
**Quality-Overall**3%
**Water Resistance**2%
**Weight Light**2%
**Defective Material/Parts**2%
**Compatibility-Overall**1%
## **Common questions**
- **Is eyebrow profitable to sell on Amazon United Kingdom?**
- The niche generates £67K/yr across 31 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -7.6%. Flapen's verdict: Skip it (44/100).
- **How competitive is the eyebrow niche?**
- 17 brands and 235 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 72% of demand.
- **What do buyers complain about in eyebrow?**
- Top complaints mined from reviews: Color, Durability, Quality-Overall. The return rate is 0.1%.
- **When does demand for eyebrow peak?**
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- **What does it cost to enter the eyebrow niche?**
- Listings span £2.34–£14.83; the average listing price is £5.59 (sweet spot $15–$100). The average incumbent carries 13,943 reviews — the moat a new listing must climb.
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