---
title: "Eyebrow Tint — £1.5M/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/eyebrow-tint"
last_updated: "2026-08-09T17:20:53.457Z"
locale: en
meta:
description: "Niche score 49/100 · £1.5M/yr market · 2.1M searches/yr · £7.13 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · £1.5M/yr market · 2.1M searches/yr · £7.13 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Eyebrow Tint — £1.5M/yr Amazon UK Niche (2026) - Flapen"
---
# **eyebrow tint**
**Skip it**
Brand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Market size 86Growth 24Conversion 87Competition 16Returns 100Price range 25Avg price 20Brand share 13Review moat 13Quality gap 76
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****9.9%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Great****£1.5M**
£1.5M/yr · 2.1M searches
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****£3.89–£18.72**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-2.4%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£7.13**
avg listing price — sweet spot $15–$100
**Competition**
**Bad****81%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****95%**
top-5 brand share — brand-locked demand
**Review moat**
**Bad****25,759**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United Kingdom niche tracking, eyebrow tint is a £1.5M/yr Amazon United Kingdom market (2.1M searches/yr). The top 5 brands hold 95% of demand. Verdict: Skip it — 49/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **eyebrow tint market data**
- **Units sold / yr**
- **200K–250K**
- avg 15,000–20,000/product
- **Revenue / yr**
- **£1.4M–£1.8M**
- units × avg price
- **Conversion rate**
- **9.9%**
- **Avg BSR**
- **#16**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **91%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **147 days**
## **Competition & brand share**
The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **▼falling
**Sellers**
**67**
**Top-5 brand share**
**95%**
Top 20: 100%
**Top-5 click share**
**81%**
Top 20: 100%
**Open market**
**2%**
- Eylure60% - Schwarzkopf24% - Demure4% - Salon System4% - MYLEE3% - Hi Brow3% - Open — no brand owns it (1 brand, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -2.4% search growth over the last 90 days.
50K30KPrime Day '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.2×
[**Open Trend **](https://flapen.com/research/uk/beauty/eyebrow-tint/trend)
## **Top eyebrow tint search terms**
- **eyebrow tint**933K/yr-3.1%7.7% conv. - **eyebrow dye**279K/yr-1.9%9.1% conv. - **brow tint**156K/yr+3.9%5.9% conv. - **eylure lashes**151K/yr+2.5%0.0% conv. - **eye brow tint**84K/yr-1.9%7.1% conv. - **eylure eyebrow tint**91K/yr-6.4%20.1% conv. - **brow dye**51K/yr-2.8%8.1% conv. - **eyebrow tint dark brown**48K/yr-6.7%9.7% conv. - **eyebrow dye dark brown**36K/yr-1.0%13.7% conv. - **eye brow dye**36K/yr-1.4%8.4% conv. [**All search terms **](https://flapen.com/research/uk/beauty/eyebrow-tint/search-terms)
## **Top eyebrow tint products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£222K30%£444K45%£667K60%£889K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Eylure DYBROW Eyebrow Dye Kit Dark Brown**Eylure**£5.58**4.4★57,242 rev](https://www.amazon.co.uk/dp/B000SDQ224) [2**Schwarzkopf Brow Tint Dark Brown (10ml) Permanent Eyebrow Tint Long-Lasting Intensity Water- and Smudge-Proof Easy Application Brow Tint for Up to 10 Applications Vegan Formula**Schwarzkopf**£5.47**4.4★22,011 rev](https://www.amazon.co.uk/dp/B087MBKF8M) [3**Eylure Dybrow Light Brown**Eylure**£5.72**4.4★57,242 rev](https://www.amazon.co.uk/dp/B09D7BR8WR) [4**Eylure DYBROW Eyebrow Dye Kit - Black (Packaging may vary) 5ML**Eylure**£5.42**4.4★57,242 rev](https://www.amazon.co.uk/dp/B000SDQ1TI) [5**Schwarzkopf Brow Tint Light Brown Permanent Eyebrow Colour for up to 10 Applications Lasts up to 6 Weeks and Covers Grey Hairs Waterproof & Smudge-proof Vegan Formula 10 ml**Schwarzkopf**£6.26**4.4★22,011 rev](https://www.amazon.co.uk/dp/B087MC1CBD)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**LOPHE Brow and Lash Tint Brown Eyebrow Dye and Eyelash Tint Fast Easy Starter Kit for Home Use Formula with Fibres for Plump Thick Lashes Long Lasting Volume Tint for Full Defined Brows**LOPHE**£3.89**737 rev2y ago](https://www.amazon.co.uk/dp/B0CF9PJPVS) [**Eylure Dybrow Dye Kit - Mid Brown**Eylure**£5.79**57,242 rev3y ago](https://www.amazon.co.uk/dp/B0B8P85LHC) [**Mylee Express Lash & Brow Kit 2 in 1 No Mix Formula Tint + Developer Gel + Double Sided Brush Professional Eyelash & Eyebrow Dye Tinting Long Lasting Semi-Permanent Fast & Easy (Brown)**MYLEE**£8.05**1,708 rev4y ago](https://www.amazon.co.uk/dp/B0B6JD6PHX) [**Eylure Dybrow Light Brown**Eylure**£5.72**57,242 rev4y ago](https://www.amazon.co.uk/dp/B09D7BR8WR) [**Hi Brow Professional Tinting Kit - Eyebrow Dye Full Size Set - 15ml Tint 50ml Tint Developer Glass Mixing Dish Dual End Brush Mascara Wand Orange Wood Stick (Dark Brown)**Hi Brow**£18.72**1,861 rev5y ago](https://www.amazon.co.uk/dp/B08VRRQ3S2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Eylure Dybrow Light Brown**Eylure**£5.72**4.4★**▲ 43%**](https://www.amazon.co.uk/dp/B09D7BR8WR) [**Schwarzkopf Brow Tint Light Brown Permanent Eyebrow Colour for up to 10 Applications Lasts up to 6 Weeks and Covers Grey Hairs Waterproof & Smudge-proof Vegan Formula 10 ml**Schwarzkopf**£6.26**4.4★**▲ 36%**](https://www.amazon.co.uk/dp/B087MC1CBD) [**Eylure Dybrow Dye Kit - Mid Brown**Eylure**£5.79**4.4★**▲ 25%**](https://www.amazon.co.uk/dp/B0B8P85LHC) [**Mylee Express Lash & Brow Kit 2 in 1 No Mix Formula Tint + Developer Gel + Double Sided Brush Professional Eyelash & Eyebrow Dye Tinting Long Lasting Semi-Permanent Fast & Easy (Brown)**MYLEE**£8.05**3.9★**▲ 18%**](https://www.amazon.co.uk/dp/B0B6JD6PHX) [**Eylure DYBROW Eyebrow Dye Kit - Black (Packaging may vary) 5ML**Eylure**£5.42**4.4★**— 5%**](https://www.amazon.co.uk/dp/B000SDQ1TI)
**~~View all trending →~~**
## **What buyers say about eyebrow tint**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Use**22%
*“Ease to use”*
**Color**19%
*“Good colour”*
**Quality-Overall**15%
*“Good Kit”*
**Value For Money**8%
*“Good value for money”*
**Ease Of Application**5%
*“Done a few applications now and its an integral part of my routine”*
**Advertised Vs Actual Product**4%
*“Does what it says”*
**Durability**3%
*“Works well for few weeks”*
**Eyelash Quality**3%
*“Works well to darken lashes and brows”*
**Instructions/User Manual/Troubleshooting**2%
*“Clear instructions -”*
**Efficiency**2%
*“The product works well”*
### **What buyers complain about **
**Color**28%
*“Colour is all off”*
**Functionality-Overall**15%
*“Did not work”*
**Value For Money**7%
*“Might be expensive”*
**Durability**6%
*“Dont think it will last a month”*
**Quality-Overall**5%
*“Utter rubbish”*
**Suitability Colored Hair**5%
*“it barely dyed them”*
**Color Fading/Discoloration**3%
*“Had a bad reaction to this product it said brown”*
**Instructions/User Manual/Troubleshooting**3%
*“instructions so so small”*
**Allergies**2%
*“Unfortunately this product really irritated my skin”*
**Natural Resource Wastage**2%
*“you end up with wasted product”*
### **Top return reasons **
**Color**51%
**Leak-Proof**11%
**Defective Material/Parts**8%
**Functionality-Overall**6%
**Advertised Vs Actual Product**5%
**Ingredients-Overall**5%
**Quality-Overall**3%
**Product Condition**2%
**Paint Quality**2%
**Moist/Dry**2%
## **Common questions**
- **Is eyebrow tint profitable to sell on Amazon United Kingdom?**
- The niche generates £1.5M/yr across 11 tracked products. 90-day search growth is -2.4%. Flapen's verdict: Skip it (49/100).
- **How competitive is the eyebrow tint niche?**
- 7 brands and 67 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 95% of demand.
- **What do buyers complain about in eyebrow tint?**
- Top complaints mined from reviews: Color, Functionality-Overall, Value For Money. The return rate is 0.1%.
- **When does demand for eyebrow tint peak?**
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- **What does it cost to enter the eyebrow tint niche?**
- Listings span £3.89–£18.72; the average listing price is £7.13 (sweet spot $15–$100). The average incumbent carries 25,759 reviews — the moat a new listing must climb.
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