---
title: "Trend — eyebrow powder - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/eyebrow-powder/trend"
last_updated: "2026-08-09T16:14:36.547Z"
locale: en
meta:
  description: "Niche score 45/100 · £81K/yr market · 175K searches/yr · £5.15 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 45/100 · £81K/yr market · 175K searches/yr · £5.15 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — eyebrow powder - Flapen"
---

# **eyebrow powder**

**Skip it**

Prices mostly outside the sweet spot ($3.27–$14.83) — this niche doesn't clear our bar today.

Market size 20Growth 24Conversion 83Competition 42Returns 100Price range 0Avg price 14Brand share 40Review moat 28Quality gap 75

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****9.0%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Competition**

**Okay****60%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****81%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Okay****3,680.95**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-1.6%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****£81K**

£81K/yr · 175K searches

**Avg price**

**Bad****£5.15**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****£3.27–£14.83**

cheapest to priciest tracked listing — scored on the share inside $15–$100

## Trend