---
title: "Eyebrow Powder — £81K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/eyebrow-powder"
last_updated: "2026-08-09T16:12:37.105Z"
locale: en
meta:
description: "Niche score 45/100 · £81K/yr market · 175K searches/yr · £5.15 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · £81K/yr market · 175K searches/yr · £5.15 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Eyebrow Powder — £81K/yr Amazon UK Niche (2026) - Flapen"
---
# **eyebrow powder**
**Skip it**
Prices mostly outside the sweet spot ($3.27–$14.83) — this niche doesn't clear our bar today.
Market size 20Growth 24Conversion 83Competition 42Returns 100Price range 0Avg price 14Brand share 40Review moat 28Quality gap 75
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****9.0%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****60%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****81%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****3,680.95**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-1.6%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£81K**
£81K/yr · 175K searches
**Avg price**
**Bad****£5.15**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£3.27–£14.83**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, eyebrow powder is a £81K/yr Amazon United Kingdom market (175K searches/yr). The top 5 brands hold 81% of demand. Verdict: Skip it — 45/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **eyebrow powder market data**
- **Units sold / yr**
- **13K–15K**
- avg 250–500/product
- **Revenue / yr**
- **£64K–£77K**
- units × avg price
- **Conversion rate**
- **9.0%**
- **Avg BSR**
- **#212**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **41%**
- **Out of stock**
- **11.9%**
- **Avg brand age**
- **51 months**
- **Avg seller age**
- **155 days**
## **Competition & brand share**
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **▼falling
**Sellers**
**156**
**Top-5 brand share**
**81%**
Top 20: 100%
**Top-5 click share**
**60%**
Top 20: 97%
**Open market**
**16%**
- Rimmel49% - Technic11% - Revolution Beauty London9% - Max Factor8% - WUNDERBROW3% - ChunXin3% - Open — no brand owns it (9 brands, 16%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -1.6% search growth over the last 90 days.
4K3KHoliday '24Spike '25Prime Day '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.2×
[**Open Trend **](https://flapen.com/research/uk/beauty/eyebrow-powder/trend)
## **Top eyebrow powder search terms**
- **eyebrow powder**58K/yr-0.3%6.4% conv. - **brow powder**19K/yr+1.9%4.3% conv. - **eyebrow powder kit**17K/yr+0.9%6.0% conv. - **eyebrow palette**18K/yr-0.1%4.8% conv. - **rimmel brow this way**12K/yr+2.2%9.1% conv. - **rimmel eyebrow**12K/yr-9.9%8.1% conv. - **eye brow powder**6K/yr+11.7%5.9% conv. - **eyebrow powder dark brown**6K/yr-4.4%7.1% conv. - **rimmel brow**6K/yr-17.4%6.3% conv. - **sleek eyebrow kit**6K/yr-25.4%2.0% conv. [**All search terms **](https://flapen.com/research/uk/beauty/eyebrow-powder/search-terms)
## **Top eyebrow powder products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£8K20%£16K30%£24K40%£33K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Rimmel London Brow This Way Brow Sculpting Kit Dark Brown wax: 1 1g Powder 1 3g**Rimmel**£3.91**4.4★15,017 rev](https://www.amazon.co.uk/dp/B00MGK9Q9S) [2**Rimmel London Brow This Way Eyebrow Powder Sculpting Kit 1.3g**Rimmel**£3.83**4.4★15,011 rev](https://www.amazon.co.uk/dp/B00MGK9Q5M) [3**Makeup Revolution Brow Pomade Dark 2.5g**Revolution Beauty London**£4.02**4.4★3,352 rev](https://www.amazon.co.uk/dp/B01N7BPQG4) [4**Technic Ultimate Eyebrow Kit 7 Count (Pack of 1) Black**Technic**£4.07**4.3★641 rev](https://www.amazon.co.uk/dp/B017F3AM1G) [5**Max Factor Real Brow Duo Kit 001 Fair**Max Factor**£3.72**4.0★433 rev](https://www.amazon.co.uk/dp/B093QB2PGX)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Eyebrow Powder Kit 3 Color Auburn Brown Black Gray Eye Brow Powder Palette with Razor Brush Long Lasting Waterproof Brow Filler Fill & Shapping Full Eyebrows Mothers Day Makeup Gift Set for Women-03**LYSdefeu**£6.38**7 rev7mo ago](https://www.amazon.co.uk/dp/B0FWCCLV9C) [**2-in-1 Eyebrow Powder Kit Eyebrow Pomade Includes Palette Pencil Pomade & Tint in Medium & Dark Brown Shades Ideal for Brow Dye Touch-Ups Contouring Hairline & Face Definition**AuraAnge**£3.43**11 rev12mo ago](https://www.amazon.co.uk/dp/B0FJRKG2LS) [**Eyebrow Powder Brow Shaping Kit Eyebrow Powder Sculpting Kit Eyeb/row Pow/der Palette Set With Brush and Mir/ror for Defining Available in Dark & Light Brown Shades 3 Colors Eyeb/row Shaping Ki/t#01**ChunXin**£3.32**21 rev1y ago](https://www.amazon.co.uk/dp/B0FGNDKGTY) [**2in1 Eyebrow Powder Kit with Palette Pencil Pomade & Tint - Medium Brown & Dark Brown Shades for Dye Touch Ups & Contouring of Brows Hairline & Face**FresFresi**£3.34**50 rev1y ago](https://www.amazon.co.uk/dp/B0DNDWNV84) [**Eyebrow Powder Brow Shaping Kit - Eyebrow Powder Palette Set with Brush and Mirror for Defining Filling & Sculpting Brows in Dark or Light Brown Shades**KKwoter**£3.30**51 rev1y ago](https://www.amazon.co.uk/dp/B0DGF69DR7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Max Factor Real Brow Duo Kit 001 Fair**Max Factor**£3.72**4.0★**▲ 164%**](https://www.amazon.co.uk/dp/B093QB2PGX) [**Eyebrow Powder Kit 3 Color Auburn Brown Black Gray Eye Brow Powder Palette with Razor Brush Long Lasting Waterproof Brow Filler Fill & Shapping Full Eyebrows Mothers Day Makeup Gift Set for Women-03**LYSdefeu**£6.38**5.0★**▲ 104%**](https://www.amazon.co.uk/dp/B0FWCCLV9C) [**Maybelline Express Eye Brow Duo Eyebrow Filling Natural Looking 2 - In - 1 Eyebrow Pencil Pen Plus Filling Powder Tear Drop Tip and Sponge Swiper Brunette**Maybelline**£4.58**4.4★**▲ 103%**](https://www.amazon.co.uk/dp/B092WHY966) [**Eyebrow Powder Brow Shaping Kit Eyebrow Powder Sculpting Kit Eyeb/row Pow/der Palette Set With Brush and Mir/ror for Defining Available in Dark & Light Brown Shades 3 Colors Eyeb/row Shaping Ki/t#01**ChunXin**£3.32**4.1★**▲ 71%**](https://www.amazon.co.uk/dp/B0FGNDKGTY) [**W7 Brow Bar Eyebrow Stencil Kit**W7**£5.64**4.2★**▲ 70%**](https://www.amazon.co.uk/dp/B008QV09S8)
**~~View all trending →~~**
## **What buyers say about eyebrow powder**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**29%
*“Excellent product”*
**Color**17%
*“Good colour”*
**Value For Money**11%
*“Good value”*
**Durability**7%
*“durable”*
**Ease Of Use**6%
*“Easy to use”*
**Advertised Vs Actual Product**5%
*“As described”*
**Smudge Resistance**3%
*“Non flakey, doesn't smudge”*
**Ease Of Application**3%
*“Easy to apply”*
**Eyelash Quality**3%
*“Great so easy to use my eyebrows have faded and thinned im in my sixties and have spent money on other products that just take to much time to make my eyebrows look normal i read the reviews for this and gave it a go so glad i did so easy to apply and my eyebrows look a lot neater and fuller and a great price will definitely buy again highly recommend”*
**Soft Feel**3%
*“soft upon application”*
### **What buyers complain about **
**Color**14%
*“it definitely is not dark”*
**Ease Of Use**10%
*“I do not know why they have made this so difficult to open”*
**Quality-Overall**10%
*“Very poor quality xx”*
**Durability**9%
*“Doesnt seem to last as long as Id like”*
**Dilute/Watery**7%
*“Very watery and weak was dark for the first week then lacked colour”*
**Moist/Dry**7%
*“Third trimester skin - face is both oily AND dry”*
**Advertised Vs Actual Product**7%
*“It's advertised as powder but it is lumpy and waxy and not very nice to work onto the brows”*
**Smudge Resistance**5%
*“Smudges easily and not deep at all”*
**Water Resistance**5%
*“The brush is tiny, scarce and oddly shaped for brows, the tint was pretty much dry and definitely not waterproof”*
**Value For Money**5%
*“Not a product for the Value”*
### **Top return reasons **
**Color**41%
**Functionality-Overall**18%
**Durability**12%
**Size-Overall**9%
**Value For Money**6%
**Advertised Vs Actual Product**6%
**Defective Material/Parts**6%
**Compactness**3%
## **Common questions**
- **Is eyebrow powder profitable to sell on Amazon United Kingdom?**
- The niche generates £81K/yr across 22 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -1.6%. Flapen's verdict: Skip it (45/100).
- **How competitive is the eyebrow powder niche?**
- 15 brands and 156 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 81% of demand.
- **What do buyers complain about in eyebrow powder?**
- Top complaints mined from reviews: Color, Ease Of Use, Quality-Overall. The return rate is 0.1%.
- **When does demand for eyebrow powder peak?**
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- **What does it cost to enter the eyebrow powder niche?**
- Listings span £3.27–£14.83; the average listing price is £5.15 (sweet spot $15–$100). The average incumbent carries 3,681 reviews — the moat a new listing must climb.
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