---
title: "Eyebrow Pomade — £101K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/eyebrow-pomade"
last_updated: "2026-08-09T18:33:13.586Z"
locale: en
meta:
description: "Niche score 46/100 · £101K/yr market · 204K searches/yr · £9.36 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · £101K/yr market · 204K searches/yr · £9.36 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Eyebrow Pomade — £101K/yr Amazon UK Niche (2026) - Flapen"
---
# **eyebrow pomade**
**Skip it**
A deep review moat (7,190 avg reviews) — this niche doesn't clear our bar today.
Market size 25Growth 24Conversion 61Competition 51Returns 100Price range 36Avg price 28Brand share 35Review moat 23Quality gap 73
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****5.3%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****55%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Okay****£3.28–£21.61**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****84%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Okay****£9.36**
avg listing price — sweet spot $15–$100
**Market size**
**Okay****£101K**
£101K/yr · 204K searches
**Growth**
**Bad****-1.5%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****7,190.23**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United Kingdom niche tracking, eyebrow pomade is a £101K/yr Amazon United Kingdom market (204K searches/yr). The top 5 brands hold 84% of demand. Verdict: Skip it — 46/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **eyebrow pomade market data**
- **Units sold / yr**
- **10K–13K**
- avg 500–750/product
- **Revenue / yr**
- **£94K–£117K**
- units × avg price
- **Conversion rate**
- **5.3%**
- **Avg BSR**
- **#206**
- **Page quality**
- **0%**
- **Prime**
- **82%**
- **Sponsored**
- **59%**
- **Out of stock**
- **1.8%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **151 days**
## **Competition & brand share**
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▼falling
**Sellers**
**79**
**Top-5 brand share**
**84%**
Top 20: 100%
**Top-5 click share**
**55%**
Top 20: 97%
**Open market**
**11%**
- Revolution Beauty London36% - Anastasia Beverly Hills30% - e.l.f. Cosmetics7% - Maybelline6% - e.l.f.6% - Yongst5% - Open — no brand owns it (5 brands, 11%)
## **Demand & seasonality**
Weekly Amazon search volume, last 90 weeks — -1.5% search growth over the last 90 days.
5K3KHoliday '24Spike '25Prime Day '25Spike '26 seasonNovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/uk/beauty/eyebrow-pomade/trend)
## **Top eyebrow pomade search terms**
- **anastasia beverly hills brow**64K/yr+17.2%1.1% conv. - **eyebrow pomade**65K/yr-10.2%6.3% conv. - **brow pomade**43K/yr-7.2%5.1% conv. - **anastasia beverly hills brow pomade**5K/yr-0.9%2.1% conv. - **eyebrow pomade dark brown**7K/yr-17.9%10.0% conv. - **revolution eyebrow gel**5K/yr+15.7%6.7% conv. - **brow pomade dark brown**5K/yr-19.9%9.8% conv. - **revolution brow gel**4K/yr+2.9%7.3% conv. - **eye brow pomade**5K/yr-35.1%8.6% conv. - **eyebrow cream**3K/yr-19.4%3.2% conv. [**All search terms **](https://flapen.com/research/uk/beauty/eyebrow-pomade/search-terms)
## **Top eyebrow pomade products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£10K20%£20K30%£30K40%£40K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Makeup Revolution Brow Pomade Dark 2.5g**Revolution Beauty London**£4.02**4.4★3,352 rev](https://www.amazon.co.uk/dp/B01N7BPQG4) [2**e.l.f. Lock On Liner And Brow Cream Lightweight Creamy Versatile Defines Sculpts Shades Contours Espresso 5.5 g (Pack of 1)**e.l.f. Cosmetics**£4.92**4.4★520 rev](https://www.amazon.co.uk/dp/B06XSGQ6F1) [3**Makeup Revolution Brow Pomade Medium Brown 2.5g**Revolution Beauty London**£3.92**4.4★3,352 rev](https://www.amazon.co.uk/dp/B01NBDXS5U) [4**Anastasia Beverly Hills - DIPBROW Pomade - Taupe**Anastasia Beverly Hills**£14.86**4.6★33,336 rev](https://www.amazon.co.uk/dp/B00LNK0QW8) [5**Anastasia Beverly Hills DIPBROW Pomade - Full-Pigment Smudge-Proof Eyebrow Pomade Long-Wearing Waterproof Formula for Natural Hair Texture - Medium Brown**Anastasia Beverly Hills**£15.17**4.6★33,336 rev](https://www.amazon.co.uk/dp/B00KNEDQ72)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Anastasia Beverly Hills Archibrow Pencil - Micro-Precision Eyebrow Definer with 1/2mm Tip Smudge-Proof Waterproof Formula for Laminated & Sculpted Brows - Medium Brown**Anastasia Beverly Hills**£21.61**154 rev4mo ago](https://www.amazon.co.uk/dp/B0FZWJNBPX) [**LOPHE Eyebrow Pomade Highly Pigmented Smudge Resistant Brow Cream for Defined Brows Long Lasting Tint with Dual Ended Brush Black Brown 04 4.5 g**LOPHE**£3.31**44 rev5mo ago](https://www.amazon.co.uk/dp/B0GJZSTNS1) [**Bold & Beautiful 24H Waterproof Eyebrow Pomade - Black Coffee Smudgeproof Brow Gel with Dual-Ended Brush Quick-Dry Non-Greasy Formula for Natural 3D Brows**Yongst**£3.31**193 rev1y ago](https://www.amazon.co.uk/dp/B0DZNK46TG) [**Waterproof Eyebrow Pomade Kit with Dual-Ended Brush - Smudgeproof & Long-Lasting 3D Brow Gel Soap (Dark Brown) | Quick-Dry Formula Oil-Free & 12H Wear for Natural-Looking Defined Brows**Yongst**£3.28**193 rev1y ago](https://www.amazon.co.uk/dp/B0DZHXP2NZ) [**Soft Brow Define & Fill Powder Duo Includes Dual ended Brush Vegan and Cruelty Free (Brunette)**WUNDERBROW**£14.83**755 rev2y ago](https://www.amazon.co.uk/dp/B0D381XWR2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Anastasia Beverly Hills Archibrow Pencil - Micro-Precision Eyebrow Definer with 1/2mm Tip Smudge-Proof Waterproof Formula for Laminated & Sculpted Brows - Medium Brown**Anastasia Beverly Hills**£21.61**3.5★**▲ 298%**](https://www.amazon.co.uk/dp/B0FZWJNBPX) [**Anastasia Beverly Hills - Brow Powder Duo - Taupe**Anastasia Beverly Hills**£20.17**4.5★**▲ 286%**](https://www.amazon.co.uk/dp/B00GI2ZFFE) [**Anastasia Beverly Hills Mini Brow Wiz - Travel-Size Ultra-Slim Retractable Eyebrow Pencil for Professional Hair-Like Strokes and Precision Detail - Ebony**Anastasia Beverly Hills**£12.14**4.4★**▲ 237%**](https://www.amazon.co.uk/dp/B0CV4K1DNT) [**Anastasia Beverly Hills - Brow Definer - Granite**Anastasia Beverly Hills**£18.56**4.4★**▲ 230%**](https://www.amazon.co.uk/dp/B01B01YTL8) [**LOPHE Eyebrow Pomade Highly Pigmented Smudge Resistant Brow Cream for Defined Brows Long Lasting Tint with Dual Ended Brush Black Brown 04 4.5 g**LOPHE**£3.31**3.8★**▲ 189%**](https://www.amazon.co.uk/dp/B0GJZSTNS1)
**~~View all trending →~~**
## **What buyers say about eyebrow pomade**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**27%
*“Good colour”*
**Quality-Overall**17%
*“Excellent product”*
**Ease Of Use**11%
*“Easy to use”*
**Value For Money**8%
*“Great value”*
**Ease Of Application**5%
*“Easy to apply”*
**Durability**5%
*“Lasts all day”*
**Eyelash Quality**3%
*“Beautiful eye brow pomade I really like it”*
**Texture/Consistency-Overall**2%
*“The pomade is a good consistency”*
**Size-Overall**2%
*“Fit for purpose”*
**Efficiency**2%
*“Works well”*
### **What buyers complain about **
**Ease Of Use**9%
*“I do not know why they have made this so difficult to open”*
**Color**8%
*“Looked a lot lighter than I imagined when it arrived”*
**Durability**8%
*“Doesn't stay on”*
**Smudge Resistance**8%
*“It smudges quite easily”*
**Water Resistance**5%
*“Not water proof or smudge proof”*
**Residue**5%
*“Leaves a very thick residue on brows”*
**Smell**5%
*“Wierd smell and makes ur eyebrows solid and flaky and may take a few hairs out, not what i was looking for”*
**Dilute/Watery**5%
*“I thought it was like a wet paste”*
**Quality-Overall**5%
*“Cheap”*
**Moist/Dry**3%
*“Third trimester skin - face is both oily AND dry”*
### **Top return reasons **
**Color**47%
**Durability**20%
**Water Resistance**7%
**Suitability Colored Hair**7%
**Value For Money**7%
**Defective Material/Parts**7%
**Size-Overall**3%
**Compactness**3%
## **Common questions**
- **Is eyebrow pomade profitable to sell on Amazon United Kingdom?**
- The niche generates £101K/yr across 22 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -1.5%. Flapen's verdict: Skip it (46/100).
- **How competitive is the eyebrow pomade niche?**
- 11 brands and 79 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 84% of demand.
- **What do buyers complain about in eyebrow pomade?**
- Top complaints mined from reviews: Ease Of Use, Color, Durability. The return rate is 0.1%.
- **When does demand for eyebrow pomade peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the eyebrow pomade niche?**
- Listings span £3.28–£21.61; the average listing price is £9.36 (sweet spot $15–$100). The average incumbent carries 7,190 reviews — the moat a new listing must climb.
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