---
title: "Eyebrow Pencil — £1.3M/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/eyebrow-pencil"
last_updated: "2026-08-06T16:19:32.557Z"
locale: en
meta:
description: "Niche score 55/100 · £1.3M/yr market · 2.7M searches/yr. Prices mostly outside the sweet spot ($2.06–$7.95) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · £1.3M/yr market · 2.7M searches/yr. Prices mostly outside the sweet spot ($2.06–$7.95) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Eyebrow Pencil — £1.3M/yr Amazon UK Niche (2026) - Flapen"
---
# **eyebrow pencil**
**Worth a look**
Shows low returns (0.0%), but prices mostly outside the sweet spot ($2.06–$7.95) keeps it on the watch list.
Market size 84Growth 24Conversion 93Competition 55Returns 100Price range 0Avg price 12Brand share 27Review moat 14Quality gap 70
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****11.6%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Great****£1.3M**
£1.3M/yr · 2.7M searches
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****52%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****89%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-1.6%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****23,340.1**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Bad****£4.27**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£2.06–£7.95**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, eyebrow pencil is a £1.3M/yr Amazon United Kingdom market (2.7M searches/yr). The top 5 brands hold 89% of demand. Verdict: Worth a look — 55/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **eyebrow pencil market data**
- **Units sold / yr**
- **250K–300K**
- avg 8,000–10,000/product
- **Revenue / yr**
- **£1.1M–£1.3M**
- units × avg price
- **Conversion rate**
- **11.6%**
- **Avg BSR**
- **#19**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **77%**
- **Out of stock**
- **0.4%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **144 days**
## **Competition & brand share**
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▼falling
**Sellers**
**174**
**Top-5 brand share**
**89%**
Top 20: 100%
**Top-5 click share**
**52%**
Top 20: 87%
**Open market**
**9%**
- Revolution Beauty London27% - e.l.f.25% - NYX PROFESSIONAL MAKEUP17% - Rimmel15% - Makeup Revolution4% - MUA2% - Open — no brand owns it (6 brands, 9%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -1.6% search growth over the last 90 days.
60K40KSpike '24Prime Day '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/uk/beauty/eyebrow-pencil/trend)
## **Top eyebrow pencil search terms**
- **eyebrow pencil**1.2M/yr-2.1%8.1% conv. - **eyebrow pen**221K/yr-1.5%2.5% conv. - **nyx eyebrow pencil**166K/yr+12.3%7.9% conv. - **eyebrow**163K/yr-2.9%2.4% conv. - **brow pencil**133K/yr+1.3%6.2% conv. - **elf eyebrow pencil**132K/yr-1.7%14.1% conv. - **eye brow pencil**98K/yr-1.6%7.6% conv. - **rimmel eyebrow pencil**85K/yr+7.5%11.3% conv. - **brow pen**67K/yr-10.3%2.1% conv. - **revolution eyebrow pencil**68K/yr-5.8%21.3% conv. [**All search terms **](https://flapen.com/research/uk/beauty/eyebrow-pencil/search-terms)
## **Top eyebrow pencil products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£67K10%£135K15%£202K20%£269K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Revolution Precise Brow Pencil Double-Ended Makeup Tool with Brush for Easy & Ultra Defined Brows and Bold Looks Dark Brown 0.05g**Revolution Beauty London**£2.92**4.2★6,093 rev](https://www.amazon.co.uk/dp/B07VRLPNY1) [2**e.l.f. Instant Lift Brow Pencil Dual-Sided Precise Fine Tip Shapes Defines Fills Brows Contours Combs Tames Natural Brown 0.18 g (Pack of 1)**e.l.f.**£3.08**4.3★68,700 rev](https://www.amazon.co.uk/dp/B00WAJAKOU) [3**NYX Professional Makeup Brow Pencil Micro Brow Dual Ended Ultrafine Pencil Tip with Mechanical Brow Tool and Spoolie Brush Vegan Formula Korean Makeup Shade: Ash Brown**NYX PROFESSIONAL MAKEUP**£6.09**4.4★68,239 rev](https://www.amazon.co.uk/dp/B00WZRQNAC) [4**Rimmel Eyebrow Pencil 1.4 g - Dark Brown**Rimmel**£2.62**4.5★26,856 rev](https://www.amazon.co.uk/dp/B001V9LB9I) [5**e.l.f. Instant Lift Waterproof Brow Pencil Long-Lasting Eyebrow Pencil For Grooming & Shaping Brows Vegan & Cruelty-Free Neutral Brown**e.l.f.**£3.47**4.4★11,996 rev](https://www.amazon.co.uk/dp/B0CPFX3LWD)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**2CHILL 30 Curved Eyebrow Pencil Magic 2 in 1 Eyebrow Pen Pro Waterproof Eye Brow Pen with 4 Tips Vivid Microblading Brow Pencils for Women Last All Day Makeup (03 Dark Brown)**2CHILL**£7.95**678 rev8mo ago](https://www.amazon.co.uk/dp/B0FTSZZ6V2) [**MCoBeauty Everyday Perfect Brow Pencil - Medium Dark**MCoBeauty**£3.58**58 rev11mo ago](https://www.amazon.co.uk/dp/B0FKBZVFS3) [**Revolution Instant Brow Hair Pen Precision Applicator for Hair-Like Strokes Long-Lasting Eyebrow Pen Dark Brown Vegan & Cruelty-Free 1.8ml**Revolution Beauty London**£4.60**783 rev1y ago](https://www.amazon.co.uk/dp/B0DZ6X7821) [**iMethod Microblading Eyebrow Pen - Eyebrow Pencil Magical 2-in-1 Dual-Ended Eye Brow Pencils for Women with 4-Fork-Tip & Precise Brush-Tip Create Natural Hair-Like Brows Last All-Day Dark Brown**iMethod**£7.49**9,908 rev1y ago](https://www.amazon.co.uk/dp/B0D12PWNK6) [**LOréal Paris Infallible Faux Brow Double Brush Tip Brow Tint Pen Natural Finish Waterproof Transfer and Smudge-Resistant Shaping Brows for up to 48 hours Shade: Dark Brunette**L'Oreal Paris**£5.89**1,884 rev1y ago](https://www.amazon.co.uk/dp/B0DGQS9TKB)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**MCoBeauty Everyday Perfect Brow Pencil - Medium Dark**MCoBeauty**£3.58**4.2★**▲ 253%**](https://www.amazon.co.uk/dp/B0FKBZVFS3) [**Revolution Precise Brow Pencil Double-Ended Makeup Tool with Brush for Easy & Ultra Defined Brows and Bold Looks Medium Brown 0.05g**Revolution Beauty London**£3.08**4.2★**▲ 75%**](https://www.amazon.co.uk/dp/B07VNJMH7F) [**MUA Makeup Academy Brow Define Dark Brown Micro Eyebrow Pencil with Spoolie Brush For Dark Hair (Pack of 1) - Vegan & Cruelty Free**MUA**£2.06**3.8★**▲ 75%**](https://www.amazon.co.uk/dp/B07Q2C2W43) [**2CHILL 30 Curved Eyebrow Pencil Magic 2 in 1 Eyebrow Pen Pro Waterproof Eye Brow Pen with 4 Tips Vivid Microblading Brow Pencils for Women Last All Day Makeup (03 Dark Brown)**2CHILL**£7.95**4.4★**▲ 37%**](https://www.amazon.co.uk/dp/B0FTSZZ6V2) [**NYX Professional Makeup Brow Pencil Micro Brow Dual Ended Ultrafine Pencil Tip with Mechanical Brow Tool and Spoolie Brush Vegan Formula Korean Makeup Shade: Ash Brown**NYX PROFESSIONAL MAKEUP**£6.09**4.4★**▲ 34%**](https://www.amazon.co.uk/dp/B00WZRQNAC)
**~~View all trending →~~**
## **What buyers say about eyebrow pencil**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**17%
*“overall its a really solid product”*
**Color**16%
*“accurate colour”*
**Ease Of Use**14%
*“Easy and effective”*
**Value For Money**13%
*“Good value”*
**Durability**7%
*“durable”*
**Ease Of Application**6%
*“Easy to apply”*
**Advertised Vs Actual Product**5%
*“As described”*
**Smudge Resistance**4%
*“Completely smudge-proof”*
**Efficiency**2%
*“does the job well”*
**Soft Feel**1%
*“helps me achieve soft”*
### **What buyers complain about **
**Durability**19%
*“Broke easily”*
**Color**17%
*“colour doesnt match”*
**Quality-Overall**8%
*“Product is awful cheaply made”*
**Ease Of Use**5%
*“Too hard to work with”*
**Moist/Dry**5%
*“Doesnt work very dry and rubbish”*
**Functionality-Overall**5%
*“Broken. When going to twist the body to move eyebrow pencil down, nothing happens. Its empty of the pencil itself.”*
**Value For Money**4%
*“Makes it quite expensive”*
**Smudge Resistance**4%
*“Doesnt leave hair like strokes as not enough product comes out so have to push it onto skin which then smudges”*
**Thickness**3%
*“Its way too thick”*
**Water Resistance**2%
*“I'm disappointed as I had used the non waterproof eyebrow pencil”*
### **Top return reasons **
**Color**60%
**Moist/Dry**5%
**Functionality-Overall**5%
**Advertised Vs Actual Product**5%
**Durability**4%
**Water Resistance**3%
**Quality-Overall**3%
**Product Condition**2%
**Defective Material/Parts**2%
**Compatibility-Overall**2%
## **Common questions**
- **Is eyebrow pencil profitable to sell on Amazon United Kingdom?**
- The niche generates £1.3M/yr across 31 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -1.6%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the eyebrow pencil niche?**
- 12 brands and 174 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 89% of demand.
- **What do buyers complain about in eyebrow pencil?**
- Top complaints mined from reviews: Durability, Color, Quality-Overall. The return rate is 0.0%.
- **When does demand for eyebrow pencil peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the eyebrow pencil niche?**
- Listings span £2.06–£7.95; the average listing price is £4.27 (sweet spot $15–$100). The average incumbent carries 23,340 reviews — the moat a new listing must climb.
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