---
title: "Eyebrow Pen — £55K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/eyebrow-pen"
last_updated: "2026-08-09T18:32:54.263Z"
locale: en
meta:
description: "Niche score 38/100 · £55K/yr market · 204K searches/yr · £6.17 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · £55K/yr market · 204K searches/yr · £6.17 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Eyebrow Pen — £55K/yr Amazon UK Niche (2026) - Flapen"
---
# **eyebrow pen**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 14Growth 19Conversion 53Competition 43Returns 99Price range 0Avg price 17Brand share 0Review moat 40Quality gap 81
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****4.4%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****59%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****2,538**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-11.9%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£6.17**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£55K**
£55K/yr · 204K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£4.23–£8.04**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, eyebrow pen is a £55K/yr Amazon United Kingdom market (204K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Mar. Verdict: Skip it — 38/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **eyebrow pen market data**
- **Units sold / yr**
- **8K–10K**
- avg 250–500/product
- **Revenue / yr**
- **£49K–£62K**
- units × avg price
- **Conversion rate**
- **4.4%**
- **Avg BSR**
- **#62**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **67%**
- **Out of stock**
- **10.5%**
- **Avg brand age**
- **34 months**
- **Avg seller age**
- **140 days**
## **Competition & brand share**
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**5 **▼falling
**Sellers**
**144**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**59%**
Top 20: 100%
**Open market**
**0%**
- L'Oreal Paris66% - 2CHILL15% - iMethod12% - Revolution Beauty London5% - Maybelline2% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -11.9% search growth over the last 90 days.
18K13KSpike '24Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/uk/beauty/eyebrow-pen/trend)
## **Top eyebrow pen search terms**
- **microblading eyebrow pen**37K/yr-12.4%1.8% conv. - **loreal eyebrow pencil**19K/yr+7.5%3.7% conv. - **eyebrow microblading pen**16K/yr-17.6%1.7% conv. - **loreal faux brow pen**14K/yr-17.1%6.3% conv. - **microblade eyebrow pen**11K/yr-15.7%2.1% conv. - **microblading eyebrow pencil**17K/yr-15.3%0.9% conv. - **eyebrow pencil microblade effect**5K/yr+64.6%1.8% conv. - **loreal brow pen**10K/yr-11.9%6.1% conv. - **loreal eyebrow**8K/yr-2.9%4.9% conv. - **fyne strokes brow pen**17K/yr-50.5%2.0% conv. [**All search terms **](https://flapen.com/research/uk/beauty/eyebrow-pen/search-terms)
## **Top eyebrow pen products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£6K20%£11K30%£17K40%£22K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**LOréal Paris Infallible Faux Brow Double Brush Tip Brow Tint Pen Natural Finish Waterproof Transfer and Smudge-Resistant Shaping Brows for up to 48 hours Shade: Dark Brunette**L'Oreal Paris**£5.89**4.1★1,884 rev](https://www.amazon.co.uk/dp/B0DGQS9TKB) [2**iMethod Microblading Eyebrow Pen - Eyebrow Pencil Magical 2-in-1 Dual-Ended Eye Brow Pencils for Women with 4-Fork-Tip & Precise Brush-Tip Create Natural Hair-Like Brows Last All-Day Dark Brown**iMethod**£7.49**4.2★9,908 rev](https://www.amazon.co.uk/dp/B0D12PWNK6) [3**2CHILL 30 Curved Eyebrow Pencil Magic 2 in 1 Eyebrow Pen Pro Waterproof Eye Brow Pen with 4 Tips Vivid Microblading Brow Pencils for Women Last All Day Makeup (03 Dark Brown)**2CHILL**£7.95**4.4★678 rev](https://www.amazon.co.uk/dp/B0FTSZZ6V2) [4**LOréal Paris Infallible Faux Brow Double Brush Tip Brow Tint Pen Natural Finish Waterproof Transfer and Smudge-Resistant Shaping Brows for up to 48 hours Shade: Light Brunette**L'Oreal Paris**£6.40**4.1★1,884 rev](https://www.amazon.co.uk/dp/B0DGQS3ZVD) [5**LOreal Paris Infallible Brows 24H Micro Precision Pencil Precisely Defines Brows- 1.0 Ebony**L'Oreal Paris**£5.21**4.5★1,230 rev](https://www.amazon.co.uk/dp/B07ZH4H96K)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**2CHILL 2-in-1 Eyebrow Pen for Women Microblading 4D Eyebrow Pencil with Hair-Like Brush Tip Waterproof Long Lasting Natural Brow Makeup Dual-Ended Eyebrow Brush & Eyeliner Function (Dark Brown)**2CHILL**£8.04**58 rev3mo ago](https://www.amazon.co.uk/dp/B0GWDQ86DZ) [**2CHILL 30 Curved Eyebrow Pencil Magic 2 in 1 Eyebrow Pen Pro Waterproof Eye Brow Pen with 4 Tips Vivid Microblading Brow Pencils for Women Last All Day Makeup (03 Dark Brown)**2CHILL**£7.95**678 rev8mo ago](https://www.amazon.co.uk/dp/B0FTSZZ6V2) [**2CHILL 30 Curved Eyebrow Pen Magic 2 in 1 Eyebrow Pen Pro Waterproof Eye Brow Pen with 4 Tips Vivid Microblading Brow Pens for Women Last All Day Makeup (02 Brown)**2CHILL**£8.00**678 rev8mo ago](https://www.amazon.co.uk/dp/B0FTT26DR5) [**Revolution Instant Brow Hair Pen Precision Applicator for Hair-Like Strokes Long-Lasting Eyebrow Pen Dark Brown Vegan & Cruelty-Free 1.8ml**Revolution Beauty London**£4.60**783 rev1y ago](https://www.amazon.co.uk/dp/B0DZ6X7821) [**Revolution Instant Brow Hair Pen Precision Applicator for Hair-Like Strokes Long-Lasting Eyebrow Pen Warm Brown Vegan & Cruelty-Free 1.8ml**Revolution Beauty London**£5.00**783 rev1y ago](https://www.amazon.co.uk/dp/B0DZ6WTD26)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**2CHILL 2-in-1 Eyebrow Pen for Women Microblading 4D Eyebrow Pencil with Hair-Like Brush Tip Waterproof Long Lasting Natural Brow Makeup Dual-Ended Eyebrow Brush & Eyeliner Function (Dark Brown)**2CHILL**£8.04**4.3★**▲ 322%**](https://www.amazon.co.uk/dp/B0GWDQ86DZ) [**LOreal Paris Infallible 24H Brow Pencil Fills Sparse Brows with Micro-Precision Ultra-Fine 1.5mm Retractable Tip & Spoolie Brush Smudge-Proof & Long-Lasting Shade: 3.0 Dark Brunette**L'Oreal Paris**£4.86**4.6★**▲ 68%**](https://www.amazon.co.uk/dp/B07ZH3H98Y) [**2CHILL 30 Curved Eyebrow Pencil Magic 2 in 1 Eyebrow Pen Pro Waterproof Eye Brow Pen with 4 Tips Vivid Microblading Brow Pencils for Women Last All Day Makeup (03 Dark Brown)**2CHILL**£7.95**4.4★**▲ 51%**](https://www.amazon.co.uk/dp/B0FTSZZ6V2) [**LOréal Paris Infallible Faux Brow Double Brush Tip Brow Tint Pen Natural Finish Waterproof Transfer and Smudge-Resistant Shaping Brows for up to 48 hours Shade: Auburn**L'Oreal Paris**£6.76**4.1★**▲ 47%**](https://www.amazon.co.uk/dp/B0DGQSMRBJ) [**LOreal Paris Infallible 24H Brow Pencil Fills Sparse Brows with Micro-Precision Ultra-Fine 1.5mm Retractable Tip & Spoolie Brush Smudge-Proof & Long-Lasting Shade: 5.0 Light Brunette**L'Oreal Paris**£4.92**4.5★**▲ 43%**](https://www.amazon.co.uk/dp/B07ZH3WX9R)
**~~View all trending →~~**
## **What buyers say about eyebrow pen**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Use**21%
*“Easy and effective”*
**Quality-Overall**17%
*“overall its a really solid product”*
**Color**12%
*“Good colour”*
**Value For Money**8%
*“Good value”*
**Durability**6%
*“Good longevity, easy to use”*
**Ease Of Application**6%
*“Great applicator”*
**Smudge Resistance**5%
*“Completely smudge-proof”*
**Advertised Vs Actual Product**2%
*“Just what I wanted”*
**Efficiency**2%
*“Works very well”*
**Eyelash Quality**2%
*“Fabulous, it's so easy to use and the fine tips make it easy to create realistic eyebrows”*
### **What buyers complain about **
**Color**20%
*“Colour was not good”*
**Moist/Dry**13%
*“Dried out”*
**Durability**9%
*“Doesnt hold for the whole day”*
**Quality-Overall**6%
*“Poor performance”*
**Value For Money**5%
*“cheaper”*
**Ease Of Application**4%
*“Doesnt apply well”*
**Ease Of Use**4%
*“Basically I cant use it”*
**Smudge Resistance**3%
*“Doesnt leave hair like strokes as not enough product comes out so have to push it onto skin which then smudges”*
**Thickness**3%
*“The tips of the pen on either side are too thick”*
**Leak-Proof**3%
*“then dries up or leaks over everything in your makeup bag”*
### **Top return reasons **
**Color**60%
**Functionality-Overall**8%
**Moist/Dry**5%
**Advertised Vs Actual Product**4%
**Quality-Overall**4%
**Weight Light**3%
**Durability**2%
**Water Resistance**1%
**Compatibility-Overall**1%
**Design-Overall**1%
## **Common questions**
- **Is eyebrow pen profitable to sell on Amazon United Kingdom?**
- The niche generates £55K/yr across 18 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -11.9%. Flapen's verdict: Skip it (38/100).
- **How competitive is the eyebrow pen niche?**
- 5 brands and 144 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in eyebrow pen?**
- Top complaints mined from reviews: Color, Moist/Dry, Durability. The return rate is 0.1%.
- **When does demand for eyebrow pen peak?**
- Demand peaks in Mar; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the eyebrow pen niche?**
- Listings span £4.23–£8.04; the average listing price is £6.17 (sweet spot $15–$100). The average incumbent carries 2,538 reviews — the moat a new listing must climb.
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