---
title: "Eyebrow Growth Serum — £329K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/eyebrow-growth-serum"
last_updated: "2026-08-09T22:20:53.622Z"
locale: en
meta:
description: "Niche score 44/100 · £329K/yr market · 305K searches/yr · £14.78 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · £329K/yr market · 305K searches/yr · £14.78 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Eyebrow Growth Serum — £329K/yr Amazon UK Niche (2026) - Flapen"
---
# **eyebrow growth serum**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 52Growth 17Conversion 76Competition 0Returns 99Price range 62Avg price 73Brand share 0Review moat 25Quality gap 76
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****7.3%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Good****£14.78**
avg listing price — sweet spot $15–$100
**Price range**
**Good****£6.72–£28.56**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****£329K**
£329K/yr · 305K searches
**Review moat**
**Okay****3,953.6**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-15.8%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, eyebrow growth serum is a £329K/yr Amazon United Kingdom market (305K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb. Verdict: Skip it — 44/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **eyebrow growth serum market data**
- **Units sold / yr**
- **20K–25K**
- avg 2,500–3,000/product
- **Revenue / yr**
- **£296K–£370K**
- units × avg price
- **Conversion rate**
- **7.3%**
- **Avg BSR**
- **#28**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **80%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **136 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▼falling
**Sellers**
**21**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- The Ordinary67% - RapidLash17% - UKLASH7% - Forest & Shore5% - e.l.f.4% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -15.8% search growth over the last 90 days.
7K5KSpike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Feb · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/uk/beauty/eyebrow-growth-serum/trend)
## **Top eyebrow growth serum search terms**
- **eyebrow growth serum**54K/yr-22.6%4.1% conv. - **eyebrow serum**48K/yr-23.6%4.6% conv. - **the ordinary lash curl finisher**16K/yr-12.0%1.2% conv. - **brow serum**22K/yr-13.0%3.8% conv. - **the ordinary lash serum**23K/yr-22.1%14.3% conv. - **ordinary lash serum**21K/yr-17.3%13.1% conv. - **eyebrow serum growth rapid brow**17K/yr-17.9%5.8% conv. - **lash and brow serum**13K/yr-1.8%3.3% conv. - **ordinary lash curl finisher**7K/yr-17.8%1.5% conv. - **brow growth serum**12K/yr-20.5%4.0% conv. [**All search terms **](https://flapen.com/research/uk/beauty/eyebrow-growth-serum/search-terms)
## **Top eyebrow growth serum products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%20%£66K40%£132K60%£198K80%£263K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 5 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**The Ordinary Multi-Peptide Lash and Brow Serum Peptide-Powered Formula for Thicker Fuller Looking Lashes & Brows 5ml**The Ordinary**£10.90**4.2★6,076 rev](https://www.amazon.co.uk/dp/B0B5DYY1HQ) [2**RapidBrow Eyebrow Enhancing Serum Hexatein 2 Complex 3 ml (Pack of 1)**RapidLash**£20.02**4.2★5,560 rev](https://www.amazon.co.uk/dp/B008U8N26I) [3**Ukbrow Eyebrow Enhancing Serum 3ml**UKLASH**£28.56**4.2★80 rev](https://www.amazon.co.uk/dp/B07X7GHL74) [4**Forest & Shore Castor Oil 100% Natural & Organic for Hair Growth Eyebrows Eyelashes and Skin Hair Tonic Oil**Forest & Shore**£7.69**4.7★1,942 rev](https://www.amazon.co.uk/dp/B0B2R48XPR) [5**e.l.f Ampd Lash & Brow Serum Nourishing Formula For Longer-Looking Lashes & Brows Vegan & Cruelty-Free**e.l.f.**£6.72**4.1★6,110 rev](https://www.amazon.co.uk/dp/B0948G7M72)
### **Newest**
by launch date
[**The Ordinary Multi-Peptide Lash and Brow Serum Peptide-Powered Formula for Thicker Fuller Looking Lashes & Brows 5ml**The Ordinary**£10.90**6,076 rev3y ago](https://www.amazon.co.uk/dp/B0B5DYY1HQ) [**Forest & Shore Castor Oil 100% Natural & Organic for Hair Growth Eyebrows Eyelashes and Skin Hair Tonic Oil**Forest & Shore**£7.69**1,942 rev3y ago](https://www.amazon.co.uk/dp/B0B2R48XPR) [**e.l.f Ampd Lash & Brow Serum Nourishing Formula For Longer-Looking Lashes & Brows Vegan & Cruelty-Free**e.l.f.**£6.72**6,110 rev5y ago](https://www.amazon.co.uk/dp/B0948G7M72) [**Ukbrow Eyebrow Enhancing Serum 3ml**UKLASH**£28.56**80 rev6y ago](https://www.amazon.co.uk/dp/B07X7GHL74) [**RapidBrow Eyebrow Enhancing Serum Hexatein 2 Complex 3 ml (Pack of 1)**RapidLash**£20.02**5,560 rev13y ago](https://www.amazon.co.uk/dp/B008U8N26I)
### **Trending**
90-day click momentum
[**Ukbrow Eyebrow Enhancing Serum 3ml**UKLASH**£28.56**4.2★**▲ 61%**](https://www.amazon.co.uk/dp/B07X7GHL74) [**The Ordinary Multi-Peptide Lash and Brow Serum Peptide-Powered Formula for Thicker Fuller Looking Lashes & Brows 5ml**The Ordinary**£10.90**4.2★**▲ 13%**](https://www.amazon.co.uk/dp/B0B5DYY1HQ) [**RapidBrow Eyebrow Enhancing Serum Hexatein 2 Complex 3 ml (Pack of 1)**RapidLash**£20.02**4.2★**▼ 20%**](https://www.amazon.co.uk/dp/B008U8N26I) [**e.l.f Ampd Lash & Brow Serum Nourishing Formula For Longer-Looking Lashes & Brows Vegan & Cruelty-Free**e.l.f.**£6.72**4.1★**▼ 38%**](https://www.amazon.co.uk/dp/B0948G7M72) [**Forest & Shore Castor Oil 100% Natural & Organic for Hair Growth Eyebrows Eyelashes and Skin Hair Tonic Oil**Forest & Shore**£7.69**4.7★**▼ 41%**](https://www.amazon.co.uk/dp/B0B2R48XPR)
## **What buyers say about eyebrow growth serum**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**19%
*“Excellent product”*
**Value For Money**13%
*“Worth every penny”*
**Allergies**12%
*“No irritation”*
**Eyelash Quality**11%
*“Great for repairing lashes damaged by extensions”*
**Ease Of Application**9%
*“Its easy to apply”*
**Moist/Dry**6%
*“Dries quickly enough and seems effective”*
**Symptom Reduction**6%
*“has produced an obvious improvement that people have commented on”*
**Advertised Vs Actual Product**4%
*“does the job”*
**Oily/Greasy**3%
*“Good oil, it's one of the best”*
**Suitability Hot Weather**3%
*“Best to use at night”*
### **What buyers complain about **
**Value For Money**35%
*“It is expensive”*
**Eyelash Quality**12%
*“stills eyes a little lol, think my lashes are getting longer tho”*
**Symptom Reduction**8%
*“there was no difference sadly”*
**Functionality-Overall**5%
*“Eye dont see. Not sure its doing anything”*
**Suitability Colored Hair**5%
*“I think this is why some peoples eyebrows look thicker- its dying pale hairs that you cant see”*
**Product Condition**5%
*“Straight away she thought it was empty & had been used”*
**Moist/Dry**5%
*“After less than a week the brush comes out almost dry”*
**Allergies**4%
*“irritating to my eyes so discontinued use”*
**Thickness**4%
*“I found it very thick”*
**Size-Overall**3%
*“Its very tiny”*
### **Top return reasons **
**Functionality-Overall**21%
**Moist/Dry**19%
**Value For Money**15%
**Leak-Proof**8%
**Product Condition**8%
**Oily/Greasy**6%
**Ease Of Use**5%
**Texture/Consistency-Overall**3%
**Quality-Overall**3%
**Advertised Vs Actual Product**3%
## **Common questions**
- **Is eyebrow growth serum profitable to sell on Amazon United Kingdom?**
- The niche generates £329K/yr across 5 tracked products. 90-day search growth is -15.8%. Flapen's verdict: Skip it (44/100).
- **How competitive is the eyebrow growth serum niche?**
- 5 brands and 21 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in eyebrow growth serum?**
- Top complaints mined from reviews: Value For Money, Eyelash Quality, Symptom Reduction. The return rate is 0.1%.
- **When does demand for eyebrow growth serum peak?**
- Demand peaks in Feb; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the eyebrow growth serum niche?**
- Listings span £6.72–£28.56; the average listing price is £14.78 (sweet spot $15–$100). The average incumbent carries 3,954 reviews — the moat a new listing must climb.
## **Related niches in Beauty**
- 68 [**cellulite massager**](https://flapen.com/research/uk/beauty/cellulite-massager)£199K/yr+31.0%**Worth a look**- 68 [**anti chafing stick**](https://flapen.com/research/uk/beauty/anti-chafing-stick)£446K/yr+174.2%**Worth a look**- 68 [**mens aftershave**](https://flapen.com/research/uk/beauty/mens-aftershave)£5.0M/yr+20.0%**Launch it**- 68 [**face gems**](https://flapen.com/research/uk/beauty/face-gems)£156K/yr+184.1%**Worth a look**- 68 [**england face paint**](https://flapen.com/research/uk/beauty/england-face-paint)£20K/yr>1,000%**Worth a look**- 68 [**primus aged garlic**](https://flapen.com/research/uk/beauty/primus-aged-garlic)£18K/yr+144.2%**Worth a look**[**All Beauty niches **](https://flapen.com/research/uk/beauty)