---
title: "Eyebrow Glue — £49K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/eyebrow-glue"
last_updated: "2026-08-09T16:12:58.551Z"
locale: en
meta:
description: "Niche score 44/100 · £49K/yr market · 84K searches/yr · £6.23 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · £49K/yr market · 84K searches/yr · £6.23 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Eyebrow Glue — £49K/yr Amazon UK Niche (2026) - Flapen"
---
# **eyebrow glue**
**Skip it**
Prices mostly outside the sweet spot ($3.44–$8.81) — this niche doesn't clear our bar today.
Market size 12Growth 37Conversion 85Competition 57Returns 100Price range 0Avg price 17Brand share 5Review moat 18Quality gap 76
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****9.4%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****51%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+9.9%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****16,931.64**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Bad****£6.23**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£49K**
£49K/yr · 84K searches
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£3.44–£8.81**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, eyebrow glue is a £49K/yr Amazon United Kingdom market (84K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jul–Aug–Nov. Verdict: Skip it — 44/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **eyebrow glue market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **£37K–£50K**
- units × avg price
- **Conversion rate**
- **9.4%**
- **Avg BSR**
- **#77**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **68%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **142 days**
## **Competition & brand share**
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**7 **▼falling
**Sellers**
**233**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**51%**
Top 20: 90%
**Open market**
**1%**
- NYX PROFESSIONAL MAKEUP40% - L'Oreal Paris36% - e.l.f.17% - Got2B4% - Max Factor2% - Maybelline1% - Open — no brand owns it (1 brand, 1%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +9.9% search growth over the last 90 days.
23K18KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul, Aug, Nov · busiest ÷ quietest = 2.6×
[**Open Trend **](https://flapen.com/research/uk/beauty/eyebrow-glue/trend)
## **Top eyebrow glue search terms**
- **nyx brow**16K/yr+2.3%3.8% conv. - **nyx eyebrow**15K/yr+9.9%4.0% conv. - **brow lamination gel**13K/yr+19.2%6.8% conv. - **loreal eyebrow**8K/yr-2.9%5.1% conv. - **loreal brow**7K/yr-7.7%5.1% conv. - **loreal eyebrow gel**5K/yr+22.0%9.1% conv. - **loreal brow gel**5K/yr+27.6%7.6% conv. - **rare beauty brow gel**3K/yr+78.5%1.9% conv. - **eyebrow lamination gel**5K/yr+1.9%6.7% conv. - **elf brow lamination gel**5K/yr+0.6%19.3% conv. [**All search terms **](https://flapen.com/research/uk/beauty/eyebrow-glue/search-terms)
## **Top eyebrow glue products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£2K10%£5K15%£7K20%£10K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**LOréal Paris Brow Lamination Gel Hold for up to 24 Hours* Day and Night Lifted and Fuller-looking Brows Infallible Brow Lamination Gel Clear 15g**L'Oreal Paris**£7.17**4.4★1,157 rev](https://www.amazon.co.uk/dp/B0CQ3373JW) [2**e.l.f. Brow Laminating Gel Strong-Hold Clear-Drying & Water-Resistant Brow Gel Creates Laminated Brows Comb & Sculpt Brows Vegan & Cruelty-free**e.l.f.**£7.15**4.3★4,349 rev](https://www.amazon.co.uk/dp/B0D3FGY5D6) [3**LOréal Paris Infallible Faux Brow Double Brush Tip Brow Tint Pen Natural Finish Waterproof Transfer and Smudge-Resistant Shaping Brows for up to 48 hours Shade: Dark Brunette**L'Oreal Paris**£5.89**4.1★1,884 rev](https://www.amazon.co.uk/dp/B0DGQS9TKB) [4**NYX Professional Makeup Thick It. Stick It! Ultra Buildable Brow Mascara Tints & Thickens with 16hr Wear Vegan FormulaVegan 16H Thickening Brow Mascara Shade: Brunette**NYX PROFESSIONAL MAKEUP**£7.37**4.2★13,840 rev](https://www.amazon.co.uk/dp/B09MJBDZZ7) [5**NYX Professional Makeup Brow Glue Crazy Lift 24-Hour Strong-Hold Brow Lamination Gel with Built-In Styling Comb to Precisely Coat and Lock Every Brow Hair Flake-Proof Korean Makeup Transparent**NYX PROFESSIONAL MAKEUP**£6.67**4.3★3,582 rev](https://www.amazon.co.uk/dp/B0F2TLPT18)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**NYX Professional Makeup Fluff & Snatch Brow Powder Pen 24H Longwear Cream-to-Powder Eyebrow Tint Smudge-Proof & Transfer-Resistant Soft Matte Finish Diffused Natural Shade: 01**NYX PROFESSIONAL MAKEUP**£8.81**671 rev6mo ago](https://www.amazon.co.uk/dp/B0FZCGKLF4) [**NYX Professional Makeup Brow Glue Crazy Lift 24-Hour Strong-Hold Brow Lamination Gel with Built-In Styling Comb to Precisely Coat and Lock Every Brow Hair Flake-Proof Korean Makeup Transparent**NYX PROFESSIONAL MAKEUP**£6.67**3,582 rev1y ago](https://www.amazon.co.uk/dp/B0F2TLPT18) [**LOréal Paris Infallible Faux Brow Double Brush Tip Brow Tint Pen Natural Finish Waterproof Transfer and Smudge-Resistant Shaping Brows for up to 48 hours Shade: Dark Brunette**L'Oreal Paris**£5.89**1,884 rev1y ago](https://www.amazon.co.uk/dp/B0DGQS9TKB) [**LOréal Paris Infallible Faux Brow Double Brush Tip Brow Tint Pen Natural Finish Waterproof Transfer and Smudge-Resistant Shaping Brows for up to 48 hours Shade: Light Brunette**L'Oreal Paris**£6.40**1,884 rev1y ago](https://www.amazon.co.uk/dp/B0DGQS3ZVD) [**Max Factor Masterpiece Divine Brow Lamination Gel 001 Clear 2-Sided Applicator Salon-Like Lamination Combs & Lifts Non-Crunchy But Strong Hold Eye Lift Effect Ultimate Precision**Max Factor**£3.89**206 rev2y ago](https://www.amazon.co.uk/dp/B0CY2ZBNMY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**NYX Professional Makeup Fluff & Snatch Brow Powder Pen 24H Longwear Cream-to-Powder Eyebrow Tint Smudge-Proof & Transfer-Resistant Soft Matte Finish Diffused Natural Shade: 01**NYX PROFESSIONAL MAKEUP**£8.81**4.0★**▲ 297%**](https://www.amazon.co.uk/dp/B0FZCGKLF4) [**NYX Professional Makeup Longwear Vegan Tinted Liquid Eyebrow Gel Natural Look Brow Mascara Up to 2 Day Wear Transfer- Fade- and Smudge-Resistant Zero to Brow Shade: 07 Espresso**NYX PROFESSIONAL MAKEUP**£8.75**4.5★**▲ 247%**](https://www.amazon.co.uk/dp/B0C3RDM43P) [**NYX Professional Makeup Thick It. Stick It! Ultra Buildable Brow Mascara Tints & Thickens with 16hr Wear Vegan FormulaVegan 16H Thickening Brow Mascara Shade: Brunette**NYX PROFESSIONAL MAKEUP**£7.37**4.2★**▲ 135%**](https://www.amazon.co.uk/dp/B09MJBDZZ7) [**NYX Professional Makeup Brow Tint Lift And Snatch Brow Tint Pen Up to 16 Hour Wear Smudge-resistant Transfer-resistant Extra Thin Bristles Korean Makeup Shade Ash Brown 1ml**NYX PROFESSIONAL MAKEUP**£7.97**4.3★**▲ 39%**](https://www.amazon.co.uk/dp/B08MRKPT9H) [**got2b Glued 4 brows & Edges Clear gel 2 in 1 16 ml Screaming Hold Brow gel Eyebrow Gel for Long Lasting Looks Vegan Formula**Got2B**£3.65**4.4★**▲ 29%**](https://www.amazon.co.uk/dp/B09JSSG5KS)
**~~View all trending →~~**
## **What buyers say about eyebrow glue**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**19%
*“Quality and easy to use”*
**Ease Of Use**11%
*“Easy to use”*
**Value For Money**9%
*“Excellent value for money”*
**Durability**8%
*“Good longevity, easy to use”*
**Color**7%
*“Very natural colour”*
**Ease Of Application**6%
*“Easy to apply”*
**Advertised Vs Actual Product**5%
*“As advertised”*
**Adhesion/Stickiness**5%
*“glues them down well”*
**Eyelash Quality**3%
*“It gives me that eye lift look”*
**Residue**2%
*“It doesn't leave a white residue if you don't overdo it”*
### **What buyers complain about **
**Residue**12%
*“Leaves a white flakey residue”*
**Color**11%
*“colour doesnt match”*
**Moist/Dry**9%
*“doesn't really dry”*
**Quality-Overall**8%
*“Terrible product”*
**Durability**5%
*“Product breaks”*
**Functionality-Overall**5%
*“Inadequate performance”*
**Value For Money**5%
*“Waste of money”*
**Ease Of Use**5%
*“Can't use”*
**Adhesion/Stickiness**5%
*“Awful looks like glue”*
**Thickness**3%
*“Disappointing, thin pencil”*
### **Top return reasons **
**Functionality-Overall**50%
**Defective Material/Parts**50%
## **Common questions**
- **Is eyebrow glue profitable to sell on Amazon United Kingdom?**
- The niche generates £49K/yr across 28 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +9.9%. Flapen's verdict: Skip it (44/100).
- **How competitive is the eyebrow glue niche?**
- 7 brands and 233 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in eyebrow glue?**
- Top complaints mined from reviews: Residue, Color, Moist/Dry. The return rate is 0.0%.
- **When does demand for eyebrow glue peak?**
- Demand peaks in Jul–Aug–Nov; the busiest month runs 2.6× the quietest.
- **What does it cost to enter the eyebrow glue niche?**
- Listings span £3.44–£8.81; the average listing price is £6.23 (sweet spot $15–$100). The average incumbent carries 16,932 reviews — the moat a new listing must climb.
## **Related niches in Beauty**
- 68 [**cellulite massager**](https://flapen.com/research/uk/beauty/cellulite-massager)£199K/yr+31.0%**Worth a look**- 68 [**anti chafing stick**](https://flapen.com/research/uk/beauty/anti-chafing-stick)£446K/yr+174.2%**Worth a look**- 68 [**mens aftershave**](https://flapen.com/research/uk/beauty/mens-aftershave)£5.0M/yr+20.0%**Launch it**- 68 [**face gems**](https://flapen.com/research/uk/beauty/face-gems)£156K/yr+184.1%**Worth a look**- 68 [**england face paint**](https://flapen.com/research/uk/beauty/england-face-paint)£20K/yr>1,000%**Worth a look**- 68 [**primus aged garlic**](https://flapen.com/research/uk/beauty/primus-aged-garlic)£18K/yr+144.2%**Worth a look**[**All Beauty niches **](https://flapen.com/research/uk/beauty)