---
title: "Eyebrow Gel — £657K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/eyebrow-gel"
last_updated: "2026-08-09T17:21:52.095Z"
locale: en
meta:
description: "Niche score 49/100 · £657K/yr market · 1.2M searches/yr · £4.96 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · £657K/yr market · 1.2M searches/yr · £4.96 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Eyebrow Gel — £657K/yr Amazon UK Niche (2026) - Flapen"
---
# **eyebrow gel**
**Skip it**
Prices mostly outside the sweet spot ($3.11–$7.17) — this niche doesn't clear our bar today.
Market size 67Growth 27Conversion 93Competition 33Returns 100Price range 0Avg price 14Brand share 12Review moat 23Quality gap 76
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****11.5%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Market size**
**Good****£657K**
£657K/yr · 1.2M searches
**Competition**
**Okay****65%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+1.8%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****8,564.17**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Bad****£4.96**
avg listing price — sweet spot $15–$100
**Brand share**
**Bad****95%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£3.11–£7.17**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, eyebrow gel is a £657K/yr Amazon United Kingdom market (1.2M searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Feb–Mar. Verdict: Skip it — 49/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **eyebrow gel market data**
- **Units sold / yr**
- **100K–125K**
- avg 5,000–6,000/product
- **Revenue / yr**
- **£496K–£620K**
- units × avg price
- **Conversion rate**
- **11.5%**
- **Avg BSR**
- **#42**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **83%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **144 days**
## **Competition & brand share**
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**7 **▼falling
**Sellers**
**206**
**Top-5 brand share**
**95%**
Top 20: 100%
**Top-5 click share**
**65%**
Top 20: 100%
**Open market**
**2%**
- NYX PROFESSIONAL MAKEUP29% - Got2B28% - e.l.f.25% - L'Oreal Paris7% - Maybelline6% - Rimmel3% - Open — no brand owns it (1 brand, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +1.8% search growth over the last 90 days.
60K40KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Feb, Mar · busiest ÷ quietest = 2.2×
[**Open Trend **](https://flapen.com/research/uk/beauty/eyebrow-gel/trend)
## **Top eyebrow gel search terms**
- **eyebrow gel**453K/yr+2.2%7.4% conv. - **brow gel**246K/yr+2.5%6.9% conv. - **nyx brow glue**76K/yr-7.4%14.0% conv. - **eye brow gel**44K/yr-20.4%7.5% conv. - **eyebrow glue**38K/yr+5.3%9.1% conv. - **eyebrow gel clear**32K/yr+12.6%8.9% conv. - **brow glue**29K/yr-0.7%7.7% conv. - **clear brow gel**27K/yr-14.2%9.5% conv. - **clear eyebrow gel**22K/yr+11.7%9.3% conv. - **got2b eyebrow gel**16K/yr+42.3%15.5% conv. [**All search terms **](https://flapen.com/research/uk/beauty/eyebrow-gel/search-terms)
## **Top eyebrow gel products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£66K20%£131K30%£197K40%£263K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**got2b Glued 4 brows & Edges Clear gel 2 in 1 16 ml Screaming Hold Brow gel Eyebrow Gel for Long Lasting Looks Vegan Formula**Got2B**£3.65**4.4★13,556 rev](https://www.amazon.co.uk/dp/B09JSSG5KS) [2**NYX Professional Makeup Brow Gel The Brow Glue Eye Brow Gel Vegan Formula Instant Brow Styler for Laminated Brow Look with 24 Hour Extreme Hold Waterproof Non-Sticky and Transparent Clear**NYX PROFESSIONAL MAKEUP**£5.45**4.3★2,793 rev](https://www.amazon.co.uk/dp/B08M58SWB1) [3**e.l.f. Clear Brow & Lash Mascara Glossy Shiny Lightweight Easy To Use Conditions Hairs Gives Brows Soft Flexible Hold Compact All-Day Wear 2.5ml crystal (clear)**e.l.f.**£3.11**4.3★13,352 rev](https://www.amazon.co.uk/dp/B00VZDAA56) [4**LOréal Paris Brow Lamination Gel Hold for up to 24 Hours* Day and Night Lifted and Fuller-looking Brows Infallible Brow Lamination Gel Clear 15g**L'Oreal Paris**£7.17**4.4★1,157 rev](https://www.amazon.co.uk/dp/B0CQ3373JW) [5**NYX Professional Makeup Brow Glue Crazy Lift 24-Hour Strong-Hold Brow Lamination Gel with Built-In Styling Comb to Precisely Coat and Lock Every Brow Hair Flake-Proof Korean Makeup Transparent**NYX PROFESSIONAL MAKEUP**£6.67**4.3★3,582 rev](https://www.amazon.co.uk/dp/B0F2TLPT18)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**NYX Professional Makeup Brow Glue Crazy Lift 24-Hour Strong-Hold Brow Lamination Gel with Built-In Styling Comb to Precisely Coat and Lock Every Brow Hair Flake-Proof Korean Makeup Transparent**NYX PROFESSIONAL MAKEUP**£6.67**3,582 rev1y ago](https://www.amazon.co.uk/dp/B0F2TLPT18) [**e.l.f. Brow Laminating Gel Strong-Hold Clear-Drying & Water-Resistant Brow Gel Creates Laminated Brows Comb & Sculpt Brows Vegan & Cruelty-free**e.l.f.**£7.15**4,349 rev2y ago](https://www.amazon.co.uk/dp/B0D3FGY5D6) [**Maybelline New York Superlock Brow Glue Transparent Brow Fixing Gel With Sculpting Brush Extreme 24H Hold No Shedding No Cardboard Effect Non-Sticky Finish Superlock Brow Glue**Maybelline**£5.25**2,588 rev2y ago](https://www.amazon.co.uk/dp/B0CWS16Y87) [**got2b Glued 4 Brows + Edges Waterproof Gel 16ml Strong Hold Brow & Edge Styling Gel Long-Lasting Non-Sticky Flake-Free Finish for Brows and Baby Hairs**Got2B**£3.94**13,556 rev2y ago](https://www.amazon.co.uk/dp/B0CRF8P26R) [**LOréal Paris Brow Lamination Gel Hold for up to 24 Hours* Day and Night Lifted and Fuller-looking Brows Infallible Brow Lamination Gel Clear 15g**L'Oreal Paris**£7.17**1,157 rev2y ago](https://www.amazon.co.uk/dp/B0CQ3373JW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**e.l.f. Wow Brow Gel Volumizing Buildable Wax-Gel Hybrid Creates Full Voluminous-Looking Brows Locks Brow Hairs In Place Taupe Fiber-Infused 3.5g**e.l.f.**£4.92**4.3★**▲ 105%**](https://www.amazon.co.uk/dp/B07S5K7GQM) [**e.l.f. Wow Brow Gel Volumizing Buildable Wax-Gel Hybrid Creates Full Voluminous-Looking Brows Locks Brow Hairs In Place Brunette Fiber-Infused 3.5g**e.l.f.**£4.98**4.3★**▲ 89%**](https://www.amazon.co.uk/dp/B07S5K12V2) [**NYX Professional Makeup Brow Gel The Brow Glue Tinted Eye Brow Gel Instant Brow Styler for Laminated Brow Look with 24 Hour Extreme Hold Waterproof Non-Sticky Medium Brown**NYX PROFESSIONAL MAKEUP**£5.46**4.2★**▲ 36%**](https://www.amazon.co.uk/dp/B0BDPLBKZK) [**Rimmel London WonderfullBrow Styling Clear Gel 4.5ml**Rimmel**£4.06**4.3★**▲ 34%**](https://www.amazon.co.uk/dp/B0979DH5NJ) [**got2b Glued 4 brows & Edges Clear gel 2 in 1 16 ml Screaming Hold Brow gel Eyebrow Gel for Long Lasting Looks Vegan Formula**Got2B**£3.65**4.4★**▲ 23%**](https://www.amazon.co.uk/dp/B09JSSG5KS)
**~~View all trending →~~**
## **What buyers say about eyebrow gel**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**21%
*“Excellent product”*
**Value For Money**9%
*“Good for the price”*
**Ease Of Use**9%
*“Easy to use”*
**Eyelash Quality**8%
*“Clear brow and lash mascara”*
**Durability**7%
*“Long lasting and strong”*
**Ease Of Application**6%
*“Easy to apply”*
**Adhesion/Stickiness**6%
*“glues them down well”*
**Advertised Vs Actual Product**5%
*“As advertised”*
**Efficiency**4%
*“Product works well”*
**Color**3%
*“Clear in colour”*
### **What buyers complain about **
**Residue**13%
*“Leaves a white flakey residue”*
**Moist/Dry**12%
*“Dry product”*
**Quality-Overall**7%
*“Absolutely rubbish”*
**Adhesion/Stickiness**6%
*“Awful looks like glue”*
**Color**5%
*“I chose the wrong colour”*
**Functionality-Overall**5%
*“Inadequate performance”*
**Ease Of Use**5%
*“Can't use”*
**Durability**4%
*“Doesnt hold for the whole day”*
**Eyelash Quality**4%
*“the mascara doesn't work with my lashes”*
**Strength**4%
*“Its not super strong hold”*
### **Top return reasons **
**Functionality-Overall**50%
**Moist/Dry**25%
**Adhesion/Stickiness**25%
## **Common questions**
- **Is eyebrow gel profitable to sell on Amazon United Kingdom?**
- The niche generates £657K/yr across 18 tracked products. 90-day search growth is +1.8%. Flapen's verdict: Skip it (49/100).
- **How competitive is the eyebrow gel niche?**
- 7 brands and 206 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 95% of demand.
- **What do buyers complain about in eyebrow gel?**
- Top complaints mined from reviews: Residue, Moist/Dry, Quality-Overall. The return rate is 0.0%.
- **When does demand for eyebrow gel peak?**
- Demand peaks in Feb–Mar; the busiest month runs 2.2× the quietest.
- **What does it cost to enter the eyebrow gel niche?**
- Listings span £3.11–£7.17; the average listing price is £4.96 (sweet spot $15–$100). The average incumbent carries 8,564 reviews — the moat a new listing must climb.
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