---
title: "Eyebrow Brush — £108K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/eyebrow-brush"
last_updated: "2026-08-09T17:19:43.055Z"
locale: en
meta:
description: "Niche score 48/100 · £108K/yr market · 256K searches/yr · £3.31 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · £108K/yr market · 256K searches/yr · £3.31 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Eyebrow Brush — £108K/yr Amazon UK Niche (2026) - Flapen"
---
# **eyebrow brush**
**Skip it**
Prices mostly outside the sweet spot ($2.40–$5.83) — this niche doesn't clear our bar today.
Market size 26Growth 19Conversion 95Competition 45Returns 100Price range 0Avg price 9Brand share 68Review moat 49Quality gap 48
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****12.7%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Good****64%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****1,636.84**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****58%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****£108K**
£108K/yr · 256K searches
**Growth**
**Bad****-12.0%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£3.31**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£2.40–£5.83**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, eyebrow brush is a £108K/yr Amazon United Kingdom market (256K searches/yr). The top 5 brands hold 64% of demand. Verdict: Skip it — 48/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **eyebrow brush market data**
- **Units sold / yr**
- **30K–40K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **£99K–£132K**
- units × avg price
- **Conversion rate**
- **12.7%**
- **Avg BSR**
- **#38**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **76%**
- **Out of stock**
- **1.1%**
- **Avg brand age**
- **30 months**
- **Avg seller age**
- **155 days**
## **Competition & brand share**
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**23 **▲rising
**Sellers**
**31**
**Top-5 brand share**
**64%**
Top 20: 97%
**Top-5 click share**
**58%**
Top 20: 95%
**Open market**
**32%**
- WOLMIK16% - STUDIO 516% - IMPORA LONDON15% - EcoTools11% - Docolor7% - KESHIMA4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -12.0% search growth over the last 90 days.
6K4KHoliday '24Spike '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/uk/beauty/eyebrow-brush/trend)
## **Top eyebrow brush search terms**
- **eyebrow brush**187K/yr-10.4%11.4% conv. - **brow brush**29K/yr-26.2%9.1% conv. - **eye brow brush**18K/yr-5.5%9.1% conv. - **eyebrow brushes**15K/yr-4.8%10.9% conv. - **brow brushes**4K/yr-20.4%9.7% conv. - **eyebrows brush**3K/yr-21.2%8.6% conv. [**All search terms **](https://flapen.com/research/uk/beauty/eyebrow-brush/search-terms)
## **Top eyebrow brush products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£4K8%£9K12%£13K16%£17K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Duo Eyebrow Brush & Spoolie by Impora London. Flat Angled Brush Perfect for Lining / Shaping Brows. Use with Gel Cream or Powder Colours. Spoolie for Brows or Lashes.**STUDIO 5**£2.51**4.4★2,771 rev](https://www.amazon.co.uk/dp/B016IGAGJ4) [2**WOLMIK Duo Eye brow Brush - 3 PCS Angled Eyebrow Brush and Spoolie Brush Eyelash Comb Eyebrow Brush Tool 2 in 1 Mini Eyelash Brush for Eye Shadow Eyebrow Eyelash Tinting Angled Eyebrow**WOLMIK**£2.76**4.4★189 rev](https://www.amazon.co.uk/dp/B0DS54G76D) [3**Eyebrow Comb 3-in-1 Makeup Tool by Impora London. Groom and Shape Brows Eyelashes. Lash and Brow Duo Double Ended Tool.**IMPORA LONDON**£2.49**4.5★390 rev](https://www.amazon.co.uk/dp/B0B6SWFXCR) [4**EcoTools Eyebrow Brush Duo Tame Sculpt & Fill in Brows Multipurpose For Eyebrow Gel Powder & Cream Dual-Ended Spoolie & Angled Brow Brush Eco Friendly Cruelty-Free & Vegan 1 Count**EcoTools**£2.40**4.6★202 rev](https://www.amazon.co.uk/dp/B0CLYNHYZC) [5**Docolor Eyebrow Brush Duo Eyebrow Spoolie 1Pc Professional Angled Eye Brow Brush Perfect for Lining and Shaping Brows Spoolie for Brows or Lashes White**Docolor**£3.09**4.5★3,722 rev](https://www.amazon.co.uk/dp/B071RZFFBF)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**LIUDEX Eyeliner & Eyebrow Brush Set | Fine Angled Slanted Ultra-Thin Flat Makeup Brushes for Precision Gel & Brow Tinting with Soft Synthetic Hairs | For PMU Microblading Eyebrow Mapping**LIUDEX**£5.83**179 rev1y ago](https://www.amazon.co.uk/dp/B0DPJ3F8HS) [**WOLMIK Duo Eye brow Brush - 3 PCS Angled Eyebrow Brush and Spoolie Brush Eyelash Comb Eyebrow Brush Tool 2 in 1 Mini Eyelash Brush for Eye Shadow Eyebrow Eyelash Tinting Angled Eyebrow**WOLMIK**£2.76**189 rev1y ago](https://www.amazon.co.uk/dp/B0DS54G76D) [**WOLMIK Eyelash Brush - 4 PCS Eyebrow Brush Eyelash Comb Portable Eye Brush for Eye Lash Extension and Lifting Eyebrow Reusable**WOLMIK**£2.57**133 rev1y ago](https://www.amazon.co.uk/dp/B0DS3VFFNH) [**5 Pack Slanted Eyebrow Brush Eyeliner Brushes Angled Makeup Brush Fine Angled Eyebrow Concealer Brushes Ultra Thin Slanted Flat Angle Eye Makeup Brushes for Precision Makeup Application**Xthrotsenk**£3.43**105 rev1y ago](https://www.amazon.co.uk/dp/B0DL4CTL29) [**EIGSHOW Double Ends Eyebrow Brush Angled Eyeliner Brush (D108 Ivory)**EIGSHOW**£5.21**1,866 rev1y ago](https://www.amazon.co.uk/dp/B0DBHMSNCG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Duo Eyebrow Brush by Keshima - Premium Quality Angled Eye Brow Brush and Spoolie**KESHIMA**£4.96**4.4★**▲ 223%**](https://www.amazon.co.uk/dp/B00T2JM3VE) [**G2PLUS 50 PCS Black Disposable Eyelash Brushes Spoolies: Mascara Wands Applicator for Eyelash Extensions**G2PLUS**£2.55**4.6★**▲ 182%**](https://www.amazon.co.uk/dp/B0BKG1NZJ4) [**6pcs Ultra Thin Flat Eyebrow Tint Brushes - Angled Eyeliner & Precision Eye Makeup Brushes Brow Stain Tool**Hariendny**£3.48**4.5★**▲ 110%**](https://www.amazon.co.uk/dp/B0CRQ1QXMJ) [**2 in 1 Eyebrow Duo Brush Set - Angled & Spoolie Mini Eyelash Brush for Eye Shadow & Eyelash Tinting**IRYNA**£3.73**4.5★**▲ 93%**](https://www.amazon.co.uk/dp/B09WHY7FY5) [**Ksvsonrvi 2PCS Eyebrow Eyelash Brush 3 Head Eyelash Comb Double Head Brush Makeup Grooming Tool Cosmetic (Black)**Ksvsonrvi**£2.91**4.6★**▲ 64%**](https://www.amazon.co.uk/dp/B0CHHY5DFZ)
**~~View all trending →~~**
## **What buyers say about eyebrow brush**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**21%
*“Good quality brow brush”*
**Value For Money**21%
*“Excellent value for money”*
**Brush Quality**15%
*“This brush helps even it out”*
**Advertised Vs Actual Product**12%
*“Just what I needed”*
**Ease Of Use**6%
*“Easy to use”*
**Eyelash Quality**6%
*“Perfect to give clients after a lash treatment for home use”*
**Size-Overall**3%
*“Fit for purpose”*
**Ease Of Application**2%
*“precise application”*
**Durability**2%
*“Durable”*
**Color**2%
*“The colour is very cute”*
### **What buyers complain about **
**Durability**20%
*“Broke after 3 uses”*
**Quality-Overall**13%
*“Not a good quality brush”*
**Moist/Dry**9%
*“I dont so it didnt work very dry”*
**Strength**7%
*“Very flimsy”*
**Smudge Resistance**7%
*“Glides smudge”*
**Functionality-Overall**7%
*“Doesn't work at all”*
**Value For Money**4%
*“Waste of money”*
**Size-Overall**4%
*“A bit short”*
**Adhesion/Stickiness**4%
*“poorly glued”*
**Ease Of Use**4%
*“not useful”*
### **Top return reasons **
**Size-Overall**30%
**Quality-Overall**17%
**Brush Quality**9%
**Defective Material/Parts**7%
**Functionality-Overall**6%
**Soft Feel**6%
**Thin**6%
**Durability**4%
**Moist/Dry**3%
**Value For Money**3%
## **Common questions**
- **Is eyebrow brush profitable to sell on Amazon United Kingdom?**
- The niche generates £108K/yr across 25 tracked products. 90-day search growth is -12.0%. Flapen's verdict: Skip it (48/100).
- **How competitive is the eyebrow brush niche?**
- 23 brands and 31 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 64% of demand.
- **What do buyers complain about in eyebrow brush?**
- Top complaints mined from reviews: Durability, Quality-Overall, Moist/Dry. The return rate is 0.1%.
- **When does demand for eyebrow brush peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the eyebrow brush niche?**
- Listings span £2.40–£5.83; the average listing price is £3.31 (sweet spot $15–$100). The average incumbent carries 1,637 reviews — the moat a new listing must climb.
## **Related niches in Beauty**
- 68 [**cellulite massager**](https://flapen.com/research/uk/beauty/cellulite-massager)£199K/yr+31.0%**Worth a look**- 68 [**anti chafing stick**](https://flapen.com/research/uk/beauty/anti-chafing-stick)£446K/yr+174.2%**Worth a look**- 68 [**mens aftershave**](https://flapen.com/research/uk/beauty/mens-aftershave)£5.0M/yr+20.0%**Launch it**- 68 [**face gems**](https://flapen.com/research/uk/beauty/face-gems)£156K/yr+184.1%**Worth a look**- 68 [**england face paint**](https://flapen.com/research/uk/beauty/england-face-paint)£20K/yr>1,000%**Worth a look**- 68 [**primus aged garlic**](https://flapen.com/research/uk/beauty/primus-aged-garlic)£18K/yr+144.2%**Worth a look**[**All Beauty niches **](https://flapen.com/research/uk/beauty)