---
title: "Trend — eye roller - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/eye-roller/trend"
last_updated: "2026-08-09T18:30:13.392Z"
locale: en
meta:
  description: "Niche score 43/100 · £43K/yr market · 98K searches/yr · £7.05 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 43/100 · £43K/yr market · 98K searches/yr · £7.05 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — eye roller - Flapen"
---

# **eye roller**

**Skip it**

Prices mostly outside the sweet spot ($3.83–$12.74) — this niche doesn't clear our bar today.

Market size 11Growth 3Conversion 69Competition 47Returns 100Price range 0Avg price 20Brand share 71Review moat 24Quality gap 73

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Good****62%**

top-5 brand share — brands hold most of the demand

**Conversion**

**Good****6.3%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Okay****57%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Bad****5,001.35**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Bad****£7.05**

avg listing price — sweet spot $15–$100

**Market size**

**Bad****£43K**

£43K/yr · 98K searches

**Growth**

**Bad****-43.6%**

90-day search growth — must beat 0% to launch

**Price range**

**Bad****£3.83–£12.74**

cheapest to priciest tracked listing — scored on the share inside $15–$100

## Trend