---
title: "Eye Pads — £116K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/eye-pads"
last_updated: "2026-08-09T17:19:26.567Z"
locale: en
meta:
description: "Niche score 47/100 · £116K/yr market · 65K searches/yr · £6.21 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · £116K/yr market · 65K searches/yr · £6.21 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Eye Pads — £116K/yr Amazon UK Niche (2026) - Flapen"
---
# **eye pads**
**Skip it**
Prices mostly outside the sweet spot ($3.99–$12.98) — this niche doesn't clear our bar today.
Market size 27Growth 23Conversion 100Competition 44Returns 100Price range 0Avg price 17Brand share 52Review moat 30Quality gap 55
**Conversion**
**Incredible****28.8%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Good****74%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****59%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****3,480.35**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****£116K**
£116K/yr · 65K searches
**Growth**
**Bad****-3.3%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£6.21**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£3.99–£12.98**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, eye pads is a £116K/yr Amazon United Kingdom market (65K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Oct–Dec. Verdict: Skip it — 47/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **eye pads market data**
- **Units sold / yr**
- **15K–20K**
- avg 750–1,000/product
- **Revenue / yr**
- **£93K–£124K**
- units × avg price
- **Conversion rate**
- **28.8%**
- **Avg BSR**
- **#88**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **4.8%**
- **Avg brand age**
- **35 months**
- **Avg seller age**
- **179 days**
## **Competition & brand share**
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▼falling
**Sellers**
**19**
**Top-5 brand share**
**74%**
Top 20: 100%
**Top-5 click share**
**59%**
Top 20: 100%
**Open market**
**18%**
- URAQT26% - Sunallwell23% - Chargenyang8% - Boerni8% - GreenLife8% - adspow8%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -3.3% search growth over the last 90 days.
7K5KHoliday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Dec · busiest ÷ quietest = 2.4×
[**Open Trend **](https://flapen.com/research/uk/beauty/eye-pads/trend)
## **Top eye pads search terms**
- **lash pads**16K/yr-5.9%27.1% conv. - **under eye pads**14K/yr-2.3%15.3% conv. - **eyelash pads**12K/yr-2.7%21.7% conv. - **eye pads for eyelash extensions**6K/yr-2.3%21.0% conv. - **under eye pads for lash extensions**5K/yr-15.0%19.2% conv. - **eyelash pads for lash extensions**4K/yr+13.9%20.9% conv. - **lash pads for lash extensions**3K/yr+1.2%27.9% conv. - **eyepads**2K/yr+13.0%22.4% conv. - **eyepads for lash extensions**3K/yr-12.0%25.4% conv. [**All search terms **](https://flapen.com/research/uk/beauty/eye-pads/search-terms)
## **Top eye pads products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£6K10%£12K15%£17K20%£23K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**URAQT Eye Gel Pads 50 Pairs Eyelash Extension Pads Lint Free Eye Lash Patches with 10 Eyelash Brush Under Eye Gel Pads Premium Eyelash Pads for Pro Salon and Individual Eyelash Extension**URAQT**£4.11**4.5★1,152 rev](https://www.amazon.co.uk/dp/B0B3DL2ZJS) [2**Sunallwell 100 Pairs Lash Pads Under Eye Gel Pads Eyelash Extension Pads Lints Free Eyelash Patches for Pro Salon & Individual Eyelash (100 Pairs)**Sunallwell**£8.71**4.3★1,017 rev](https://www.amazon.co.uk/dp/B0B2ZRP7C2) [3**Eye Gel Pads Lint Free Eyelash Patches 100 Pairs Under Eye Gel Masks for Pro Salon and Individual Eyelash Extension (Silver)**Boerni**£8.46**4.4★297 rev](https://www.amazon.co.uk/dp/B0957BD53T) [4**Sunallwell Under Eye Gel Pads 50 Pairs lash pads Under Eye Patches Isolation Eyelash Extension Pads Lint Free Beauty Mask Tool Makeup for Pro Salon and IndividualPremium Quality**Sunallwell**£5.95**4.3★1,017 rev](https://www.amazon.co.uk/dp/B07XGQ6HR9) [5**20 Pairs Eyelash Extension Pads Eye Gel Pads Under Eye Gel Pads Under Eye Gel Patches Lint Free Eye Patches for Eyelash Extensions**adspow**£3.99**4.3★257 rev](https://www.amazon.co.uk/dp/B0BZVG77LQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Oavie 200 Pcs Disposable Eyelash Extension Pads Lint-Free Under Eye Patches for Eyelash Grafting Breathable Non-Woven Fabric Eye Stickers for Professional Salon and DIY Lash Lift Accessories**Oavie**£4.30**0 rev4mo ago](https://www.amazon.co.uk/dp/B0GS8LNVL1) [**Eye Pads for Eyelash Extension 50 Pairs Hydrogel Eye Gel Pads Collagen Under Eyes Gel Pads Patch Lint Free Eyelash Patches for Eyelash Perming Tinting Pro Salon and Individual Eyelash Extension**Volink**£5.18**3 rev6mo ago](https://www.amazon.co.uk/dp/B0GHFKSZZX) [**50 Pairs Eyelash Extension Gel Pads Under Eyes Eye Patches for Eyelash Extensions Hydrogel Eye Patch Eyelash Extension Lint Free Gel Pads Under Eyes**KALIONE**£4.60**44 rev2y ago](https://www.amazon.co.uk/dp/B0CHQPB4YT) [**Under Eye Gel Pads 50 Pair Eyelash Extension Pads False Eyelash Lash Extension Makeup Eye Gel Patches for Pro Salon and Individual (50 Pair)**Chargenyang**£4.92**27 rev2y ago](https://www.amazon.co.uk/dp/B0CF83NS1M) [**20 Pairs Eyelash Extension Pads Eye Gel Pads Under Eye Gel Pads Under Eye Gel Patches Lint Free Eye Patches for Eyelash Extensions**adspow**£3.99**257 rev3y ago](https://www.amazon.co.uk/dp/B0BZVG77LQ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Oavie 200 Pcs Disposable Eyelash Extension Pads Lint-Free Under Eye Patches for Eyelash Grafting Breathable Non-Woven Fabric Eye Stickers for Professional Salon and DIY Lash Lift Accessories**Oavie**£4.30**0.0★**▲ 345%**](https://www.amazon.co.uk/dp/B0GS8LNVL1) [**Eye Pads for Eyelash Extension 50 Pairs Hydrogel Eye Gel Pads Collagen Under Eyes Gel Pads Patch Lint Free Eyelash Patches for Eyelash Perming Tinting Pro Salon and Individual Eyelash Extension**Volink**£5.18**5.0★**▲ 200%**](https://www.amazon.co.uk/dp/B0GHFKSZZX) [**50 Pairs Eyelash Extension Gel Pads Under Eyes Eye Patches for Eyelash Extensions Hydrogel Eye Patch Eyelash Extension Lint Free Gel Pads Under Eyes**KALIONE**£4.60**4.5★**▲ 80%**](https://www.amazon.co.uk/dp/B0CHQPB4YT) [**URAQT Eye Gel Pads 50 Pairs Lint Free Patches With 10 Eyelash Brush Under Eye Pads for Pro Salon and Individual Extension (Pink)**URAQT**£4.16**4.5★**▲ 69%**](https://www.amazon.co.uk/dp/B0BMPJ8V16) [**Sunallwell Under Eye Gel Pads 50 Pairs lash pads Under Eye Patches Isolation Eyelash Extension Pads Lint Free Beauty Mask Tool Makeup for Pro Salon and IndividualPremium Quality**Sunallwell**£5.95**4.3★**▲ 67%**](https://www.amazon.co.uk/dp/B07XGQ6HR9)
**~~View all trending →~~**
## **What buyers say about eye pads**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**20%
*“Great Value for Money”*
**Quality-Overall**20%
*“Excellent product”*
**Adhesion/Stickiness**7%
*“Adheres well”*
**Moist/Dry**6%
*“moisturizer”*
**Advertised Vs Actual Product**5%
*“Does what it says”*
**Comfort-Overall**5%
*“clients say they are comfortable”*
**Eyelash Quality**5%
*“These are the best pads for doing lash extensions”*
**Ease Of Use**5%
*“Easy to use”*
**Soft Feel**5%
*“Gentle on the skin”*
**Ease Of Application**4%
*“They feel cooling when applied”*
### **What buyers complain about **
**Allergies**21%
*“Causing allergic reactions”*
**Adhesion/Stickiness**15%
*“Not sticky enough”*
**Moist/Dry**15%
*“Very dry”*
**Grip**6%
*“They slide down your face”*
**Functionality-Overall**6%
*“Didnt work for me”*
**Quality-Overall**4%
*“Pretty rubbish if Im honest”*
**Size-Overall**3%
*“I find they are a bit too large for my face”*
**Advertised Vs Actual Product**3%
*“Not true to claim”*
**Sensitivity-Overall**3%
*“I have sensitive skin”*
**Value For Money**3%
*“waste of money”*
### **Top return reasons **
**Adhesion/Stickiness**57%
**Moist/Dry**20%
**Functionality-Overall**7%
**Suitability Dry Skin**7%
**Defective Material/Parts**3%
**Eyelash Quality**3%
**Quality-Overall**3%
## **Common questions**
- **Is eye pads profitable to sell on Amazon United Kingdom?**
- The niche generates £116K/yr across 20 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -3.3%. Flapen's verdict: Skip it (47/100).
- **How competitive is the eye pads niche?**
- 14 brands and 19 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 74% of demand.
- **What do buyers complain about in eye pads?**
- Top complaints mined from reviews: Allergies, Adhesion/Stickiness, Moist/Dry. The return rate is 0.1%.
- **When does demand for eye pads peak?**
- Demand peaks in Oct–Dec; the busiest month runs 2.4× the quietest.
- **What does it cost to enter the eye pads niche?**
- Listings span £3.99–£12.98; the average listing price is £6.21 (sweet spot $15–$100). The average incumbent carries 3,480 reviews — the moat a new listing must climb.
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