---
title: "Eye Cream — £945K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/eye-cream"
last_updated: "2026-08-09T18:32:53.469Z"
locale: en
meta:
description: "Niche score 49/100 · £945K/yr market · 1.6M searches/yr · £8.23 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · £945K/yr market · 1.6M searches/yr · £8.23 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Eye Cream — £945K/yr Amazon UK Niche (2026) - Flapen"
---
# **eye cream**
**Skip it**
Prices mostly outside the sweet spot ($4.12–$13.40) — this niche doesn't clear our bar today.
Market size 77Growth 14Conversion 76Competition 27Returns 100Price range 0Avg price 23Brand share 57Review moat 22Quality gap 63
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Market size**
**Great****£945K**
£945K/yr · 1.6M searches
**Conversion**
**Great****7.2%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Good****71%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****69%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Bad****£8.23**
avg listing price — sweet spot $15–$100
**Review moat**
**Bad****9,696**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-22.7%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****£4.12–£13.40**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, eye cream is a £945K/yr Amazon United Kingdom market (1.6M searches/yr). The top 5 brands hold 71% of demand. Verdict: Skip it — 49/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **eye cream market data**
- **Units sold / yr**
- **125K–150K**
- avg 5,000–6,000/product
- **Revenue / yr**
- **£1.0M–£1.2M**
- units × avg price
- **Conversion rate**
- **7.2%**
- **Avg BSR**
- **#11**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **82%**
- **Out of stock**
- **4.8%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **147 days**
## **Competition & brand share**
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **▲rising
**Sellers**
**223**
**Top-5 brand share**
**71%**
Top 20: 100%
**Top-5 click share**
**69%**
Top 20: 100%
**Open market**
**23%**
- CeraVe29% - medicube22% - Garnier7% - Beauty of Joseon7% - The INKEY List6% - Neutrogena6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -22.7% search growth over the last 90 days.
50K30KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/uk/beauty/eye-cream/trend)
## **Top eye cream search terms**
- **eye cream**729K/yr-17.3%5.2% conv. - **under eye cream**99K/yr-19.1%5.0% conv. - **eye cream for dark circles and puffy eyes**111K/yr-33.3%5.1% conv. - **cerave eye repair cream**80K/yr-29.6%21.6% conv. - **dark circles under eye remover**75K/yr-32.4%3.3% conv. - **eye serum**73K/yr-21.7%4.2% conv. - **eye cream anti aging**64K/yr-17.3%5.6% conv. - **cerave eye cream**43K/yr-30.4%13.1% conv. - **eye cream for dark circles**39K/yr-33.4%4.5% conv. - **eye bags remover women**46K/yr-38.4%1.7% conv. [**All search terms **](https://flapen.com/research/uk/beauty/eye-cream/search-terms)
## **Top eye cream products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£94K20%£189K30%£283K40%£378K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**CeraVe Eye Repair Cream with 3 Ceramides for Dark Circles & Puffiness 14ml**CeraVe**£8.32**4.3★45,007 rev](https://www.amazon.co.uk/dp/B07C5T3DKW) [2**medicube Eye Cream with Salmon DNA PDRN & Pink Peptides | 99% Purity Retinol for Fine Lines | PDRN & Niacinamide Eye Serum for Uneven Skin Tone | Korean Skincare 1.01 fl.oz**medicube**£11.46**4.4★4,577 rev](https://www.amazon.co.uk/dp/B0DWMSM6Y9) [3**Garnier Vitamin C Eye Cream for Dark Circles 4% Vitamin C Niacinamide Banana Powder Caffeine Brightening Eye Treatment For Dark Circles Under Eye Bags And Puffiness 15ml**Garnier**£5.48**4.3★2,807 rev](https://www.amazon.co.uk/dp/B0BMGMV62W) [4**Beauty of Joseon Revive eye serum : Ginseng + Retinal 30ml 1fl.oz.**Beauty of Joseon**£11.31**4.4★19,271 rev](https://www.amazon.co.uk/dp/B0B45LL4DD) [5**The INKEY List Caffeine Eye Cream 15ml Improves Dark Circles Brightens Under Eye Fragrance-free Suitable For All Skin Types**The INKEY List**£5.96**4.2★3,644 rev](https://www.amazon.co.uk/dp/B09N9ZV34Z)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**medicube Eye Cream with Deep Reviving Peptide | Eye Treatment Serum with Multi Peptides Niacinamide & Squalane | Reduces Signs of Aging and FIne Lines | Korean Skincare 1.01 fl.oz**medicube**£11.44**1,452 rev10mo ago](https://www.amazon.co.uk/dp/B09C19CGPF) [**medicube Eye Cream with Salmon DNA PDRN & Pink Peptides | 99% Purity Retinol for Fine Lines | PDRN & Niacinamide Eye Serum for Uneven Skin Tone | Korean Skincare 1.01 fl.oz**medicube**£11.46**4,577 rev1y ago](https://www.amazon.co.uk/dp/B0DWMSM6Y9) [**AXIS-Y Vegan Collagen Eye Serum with Triple Hyaluronic Acid & Peptides - K Beauty Roller for Dark Circles and Puffiness - Vegan Korean Skincare Eye Cream - 10ml/0.33 fl. oz.**AXIS-Y**£11.36**3,597 rev1y ago](https://www.amazon.co.uk/dp/B0CWPCX1D2) [**Caffeine Eye Serum with Hyaluronic Acid for Dark Circles and Puffiness Anti Aging Under Eye Cream with 360 Massage Ball to Reduce Eye Bags and Fine Lines (20ML)**PAPOIYA**£8.31**93 rev1y ago](https://www.amazon.co.uk/dp/B0GGGD5CV9) [**Beauty of Joseon Revive eye serum : Ginseng + Retinal 30ml 1fl.oz.**Beauty of Joseon**£11.31**19,271 rev3y ago](https://www.amazon.co.uk/dp/B0B45LL4DD)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**medicube Eye Cream with Deep Reviving Peptide | Eye Treatment Serum with Multi Peptides Niacinamide & Squalane | Reduces Signs of Aging and FIne Lines | Korean Skincare 1.01 fl.oz**medicube**£11.44**4.5★**▲ 291%**](https://www.amazon.co.uk/dp/B09C19CGPF) [**medicube Eye Cream with Salmon DNA PDRN & Pink Peptides | 99% Purity Retinol for Fine Lines | PDRN & Niacinamide Eye Serum for Uneven Skin Tone | Korean Skincare 1.01 fl.oz**medicube**£11.46**4.4★**▲ 260%**](https://www.amazon.co.uk/dp/B0DWMSM6Y9) [**Caffeine Eye Serum with Hyaluronic Acid for Dark Circles and Puffiness Anti Aging Under Eye Cream with 360 Massage Ball to Reduce Eye Bags and Fine Lines (20ML)**PAPOIYA**£8.31**4.5★**▲ 260%**](https://www.amazon.co.uk/dp/B0GGGD5CV9) [**Beauty of Joseon Revive eye serum : Ginseng + Retinal 30ml 1fl.oz.**Beauty of Joseon**£11.31**4.4★**▲ 67%**](https://www.amazon.co.uk/dp/B0B45LL4DD) [**The Ordinary Caffeine Solution 5% + EGCG Eye Serum Depuffing Eye Serum for Dark Circles and Tired Eyes 30ml**The Ordinary**£6.69**4.3★**▲ 42%**](https://www.amazon.co.uk/dp/B09N6Z61GL)
**~~View all trending →~~**
## **What buyers say about eye cream**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Moist/Dry**13%
*“It is hydrating”*
**Quality-Overall**12%
*“Excellent Product”*
**Value For Money**10%
*“Good Price”*
**Soft Feel**7%
*“Feels good”*
**Suitability Combination Skin**5%
*“works well with sensitive skin”*
**Absorbency**5%
*“is absorbed well”*
**Efficiency**5%
*“does the job well”*
**Ease Of Application**3%
*“Easy to apply”*
**Weight Light**3%
*“Its very soothing, lightweight”*
**Texture/Consistency-Overall**3%
*“Nice texture”*
### **What buyers complain about **
**Allergies**13%
*“Irritating”*
**Functionality-Overall**13%
*“Not effective”*
**Symptom Reduction**8%
*“no major changes/improve improvements”*
**Moist/Dry**7%
*“it doesnt give much hydration for me”*
**Value For Money**7%
*“Too expensive”*
**Quality-Overall**4%
*“not too impressed with quality”*
**Skin Health**3%
*“Shocked they cam sell something that can hurt the skin this badly”*
**Sensitivity-Overall**3%
*“My skin is not sensitive”*
**Advertised Vs Actual Product**3%
*“Deceptive advertisement”*
**Wrinkles**3%
*“To be honest it give me more wrinkles has The weeks went on”*
### **Top return reasons **
**Motor Power**28%
**Functionality-Overall**14%
**Value For Money**10%
**Moist/Dry**7%
**Product Condition**6%
**Skin Health**6%
**Ingredients-Overall**4%
**Quality-Overall**4%
**Leak-Proof**3%
**Side Effects**3%
## **Common questions**
- **Is eye cream profitable to sell on Amazon United Kingdom?**
- The niche generates £945K/yr across 17 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -22.7%. Flapen's verdict: Skip it (49/100).
- **How competitive is the eye cream niche?**
- 15 brands and 223 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 71% of demand.
- **What do buyers complain about in eye cream?**
- Top complaints mined from reviews: Allergies, Functionality-Overall, Symptom Reduction. The return rate is 0.1%.
- **When does demand for eye cream peak?**
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- **What does it cost to enter the eye cream niche?**
- Listings span £4.12–£13.40; the average listing price is £8.23 (sweet spot $15–$100). The average incumbent carries 9,696 reviews — the moat a new listing must climb.
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