---
title: "Search terms — eye care - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/eye-care/search-terms"
last_updated: "2026-08-09T23:27:56.400Z"
locale: en
meta:
  description: "Niche score 48/100 · £370K/yr market · 367K searches/yr · £11.37 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 48/100 · £370K/yr market · 367K searches/yr · £11.37 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — eye care - Flapen"
---

# **eye care**

**Skip it**

Brand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.

Market size 54Growth 12Conversion 82Competition 43Returns 100Price range 49Avg price 45Brand share 4Review moat 36Quality gap 68

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****8.9%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Market size**

**Good****£370K**

£370K/yr · 367K searches

**Price range**

**Okay****£6.11–£23.53**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Okay****£11.37**

avg listing price — sweet spot $15–$100

**Competition**

**Okay****59%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Okay****2,934.5**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-26.2%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****99%**

top-5 brand share — brand-locked demand

## Search terms