---
title: "Eye Brow Pencil Medium Brown — £68K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/eye-brow-pencil-medium-brown"
last_updated: "2026-08-09T15:24:21.279Z"
locale: en
meta:
description: "Niche score 47/100 · £68K/yr market · 135K searches/yr · £5.39 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · £68K/yr market · 135K searches/yr · £5.39 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Eye Brow Pencil Medium Brown — £68K/yr Amazon UK Niche (2026) - Flapen"
---
# **eye brow pencil medium brown**
**Skip it**
Prices mostly outside the sweet spot ($2.07–$9.12) — this niche doesn't clear our bar today.
Market size 17Growth 31Conversion 84Competition 67Returns 100Price range 0Avg price 15Brand share 21Review moat 25Quality gap 76
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****9.3%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****45%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+4.7%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****4,348.52**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****91%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****£68K**
£68K/yr · 135K searches
**Avg price**
**Bad****£5.39**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£2.07–£9.12**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, eye brow pencil medium brown is a £68K/yr Amazon United Kingdom market (135K searches/yr). The top 5 brands hold 91% of demand. Verdict: Skip it — 47/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **eye brow pencil medium brown market data**
- **Units sold / yr**
- **10K–13K**
- avg 250–500/product
- **Revenue / yr**
- **£54K–£67K**
- units × avg price
- **Conversion rate**
- **9.3%**
- **Avg BSR**
- **#107**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **40%**
- **Out of stock**
- **4.7%**
- **Avg brand age**
- **50 months**
- **Avg seller age**
- **142 days**
## **Competition & brand share**
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **—flat
**Sellers**
**296**
**Top-5 brand share**
**91%**
Top 20: 100%
**Top-5 click share**
**45%**
Top 20: 79%
**Open market**
**6%**
- Maybelline59% - Rimmel17% - e.l.f.8% - Max Factor4% - Collection3% - NYX PROFESSIONAL MAKEUP3% - Open — no brand owns it (5 brands, 6%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +4.7% search growth over the last 90 days.
4K3KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.2×
[**Open Trend **](https://flapen.com/research/uk/beauty/eye-brow-pencil-medium-brown/trend)
## **Top eye brow pencil medium brown search terms**
- **eyebrow mascara**34K/yr+3.4%5.2% conv. - **brow mascara**23K/yr-4.5%4.2% conv. - **maybelline brow**15K/yr+33.5%4.2% conv. - **maybelline eyebrow**15K/yr+18.2%3.0% conv. - **maybelline express brow**14K/yr-3.5%6.7% conv. - **eyebrow mascara dark brown**7K/yr-19.2%11.2% conv. - **maybelline express brow medium brown**5K/yr+39.5%21.7% conv. - **rimmel eyebrow gel**5K/yr+16.5%9.7% conv. - **rimmel wonderful brow**5K/yr-20.8%16.9% conv. - **eyebrow mascara medium brown**4K/yr+28.8%5.7% conv. [**All search terms **](https://flapen.com/research/uk/beauty/eye-brow-pencil-medium-brown/search-terms)
## **Top eye brow pencil medium brown products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£3K8%£5K12%£8K16%£11K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Rimmel London WonderâFull Brow 24HR Waterproof Brow Gel with Fibres for Plump Thick Brows Dark 4.5 ml (Pack of 1)**Rimmel**£4.23**4.3★3,400 rev](https://www.amazon.co.uk/dp/B07M6KRF1D) [2**Maybelline Express Brow Macara Fast Sculpt Eyebrow Gel Shapes and Colours Eyebrows All Day Hold Mascara With Mini Eyebrow Shaper Brush Shade: 01 Blonde 0.023 kg**Maybelline**£3.93**4.4★1,972 rev](https://www.amazon.co.uk/dp/B08CCKF5GL) [3**e.l.f. Wow Brow Gel Volumizing Buildable Wax-Gel Hybrid Creates Full Voluminous-Looking Brows Locks Brow Hairs In Place Brunette Fiber-Infused 3.5g**e.l.f.**£4.98**4.3★6,596 rev](https://www.amazon.co.uk/dp/B07S5K12V2) [4**Maybelline Express Brow Macara Fast Sculpt Eyebrow Gel Shapes and Colours Eyebrows All Day Hold Mascara With Mini Eyebrow Shaper Brush Shade: 04 Medium Brown 2.8 ml**Maybelline**£5.09**4.4★1,972 rev](https://www.amazon.co.uk/dp/B08CCM4DK2) [5**Maybelline Eyebrow Gel Tint Waterproof And Smudge Proof Long-Lasting Peel Off Tint For Evenly-Filled Naturally Full Brows For Up To 3 Days Deep Brown**Maybelline**£4.27**4.1★1,233 rev](https://www.amazon.co.uk/dp/B0BMGQVTT6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Maybelline New York Brow Inserts 2-in-1 Eyebrow Pencil Pen and Fiber Gel 0.015MM Triple Tip for 100 Hair-Like Strokes in 30 Seconds 36-Hour Wear Smudge-Proof Shade: Medium Brown 4**Maybelline**£8.79**99 rev7mo ago](https://www.amazon.co.uk/dp/B0G52DFNHF) [**Maybelline New York Brow Inserts 2-in-1 Eyebrow Pencil Pen and Fiber Gel 0.015MM Triple Tip for 100 Hair-Like Strokes in 30 Seconds 36-Hour Wear Smudge-Proof Shade: Black Brown 6**Maybelline**£9.12**99 rev7mo ago](https://www.amazon.co.uk/dp/B0G52C3JKM) [**Maybelline Express Brow Ultra Slim Eyebrow Makeup Brow Pencil with Precision Tip and Spoolie for Defined Eyebrows Taupe 1 Count**Maybelline**£5.60**266 rev10mo ago](https://www.amazon.co.uk/dp/B0BZB9BG8W) [**Max Factor Masterpiece Divine Brow Lamination Gel 003 Medium 2-Sided Applicator Salon-Like Lamination Combs & Lifts Non-Crunchy But Strong Hold Eye Lift Effect Ultimate Precision**Max Factor**£3.77**206 rev2y ago](https://www.amazon.co.uk/dp/B0CY3JK727) [**Eyebrow Mascara Waterproof & Smudgeproof Styling Eyebrow Gel Eyebrow Instant Glue Professional Brow Makeup for Thick Long Lasting Effect Quick Drying Brow Mascara for Styling & Thickening Brown**LOPHE**£3.19**284 rev2y ago](https://www.amazon.co.uk/dp/B0D3LLVDLH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Maybelline New York Brow Inserts 2-in-1 Eyebrow Pencil Pen and Fiber Gel 0.015MM Triple Tip for 100 Hair-Like Strokes in 30 Seconds 36-Hour Wear Smudge-Proof Shade: Black Brown 6**Maybelline**£9.12**4.4★**▲ 262%**](https://www.amazon.co.uk/dp/B0G52C3JKM) [**Maybelline New York Brow Inserts 2-in-1 Eyebrow Pencil Pen and Fiber Gel 0.015MM Triple Tip for 100 Hair-Like Strokes in 30 Seconds 36-Hour Wear Smudge-Proof Shade: Medium Brown 4**Maybelline**£8.79**4.4★**▲ 260%**](https://www.amazon.co.uk/dp/B0G52DFNHF) [**Maybelline Express Brow Ultra Slim Eyebrow Makeup Brow Pencil with Precision Tip and Spoolie for Defined Eyebrows Taupe 1 Count**Maybelline**£5.60**4.1★**▲ 134%**](https://www.amazon.co.uk/dp/B0BZB9BG8W) [**Maybelline Brow Ultra Slim Eyebrow Pencil: Natural-Looking Defined Brows Ultra-Fine Tip & Built-in Spoolie Brush Smooth-Glide & Break-Resistant Formula 05 Black Brown**Maybelline**£5.57**4.6★**▲ 116%**](https://www.amazon.co.uk/dp/B07VJT1Z73) [**Max Factor Masterpiece Divine Brow Lamination Gel 003 Medium 2-Sided Applicator Salon-Like Lamination Combs & Lifts Non-Crunchy But Strong Hold Eye Lift Effect Ultimate Precision**Max Factor**£3.77**4.2★**▲ 96%**](https://www.amazon.co.uk/dp/B0CY3JK727)
**~~View all trending →~~**
## **What buyers say about eye brow pencil medium brown**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**19%
*“Superb make up by a trusted brand”*
**Color**15%
*“Good colour”*
**Ease Of Use**9%
*“it is relatively easy to fix”*
**Value For Money**8%
*“value for money”*
**Ease Of Application**8%
*“allows for precise application”*
**Advertised Vs Actual Product**6%
*“As advertised”*
**Eyelash Quality**5%
*“Great little mascara”*
**Durability**4%
*“It lasts well”*
**Smudge Resistance**2%
*“does not smudge”*
**Water Resistance**2%
*“liked that this one is also waterproof so lasts longer too”*
### **What buyers complain about **
**Color**12%
*“colour gets a bit darker”*
**Quality-Overall**10%
*“Terrible quality for rimmel”*
**Moist/Dry**9%
*“A bit dry”*
**Durability**5%
*“Doesnt seem to last as long as Id like”*
**Size-Overall**5%
*“Very small”*
**Ease Of Use**5%
*“Cannot use”*
**Adhesion/Stickiness**4%
*“the adhesive was stuck to the pencil”*
**Thickness**3%
*“Way too thick and blocky”*
**Value For Money**3%
*“Waste of money”*
**Dispensing Mechanism**2%
*“Brush dispenses too much product”*
### **Top return reasons **
**Color**58%
**Moist/Dry**8%
**Defective Material/Parts**5%
**Size-Overall**5%
**Leak-Proof**5%
**Functionality-Overall**5%
**Advertised Vs Actual Product**5%
**Stain Resistance**5%
**Ease Of Cleaning**3%
## **Common questions**
- **Is eye brow pencil medium brown profitable to sell on Amazon United Kingdom?**
- The niche generates £68K/yr across 42 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is +4.7%. Flapen's verdict: Skip it (47/100).
- **How competitive is the eye brow pencil medium brown niche?**
- 11 brands and 296 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 91% of demand.
- **What do buyers complain about in eye brow pencil medium brown?**
- Top complaints mined from reviews: Color, Quality-Overall, Moist/Dry. The return rate is 0.0%.
- **When does demand for eye brow pencil medium brown peak?**
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- **What does it cost to enter the eye brow pencil medium brown niche?**
- Listings span £2.07–£9.12; the average listing price is £5.39 (sweet spot $15–$100). The average incumbent carries 4,349 reviews — the moat a new listing must climb.
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