---
title: "exfoliating towel — £595K/yr Amazon United Kingdom Niche, Score 48/100 - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/exfoliating-towel"
last_updated: "2026-07-20T20:58:33.853Z"
locale: en
meta:
description: "prices mostly outside the sweet spot ($5.46–$14.55) — exfoliating towel doesn't clear our bar today. Data updated Jul 2026."
"og:description": "prices mostly outside the sweet spot ($5.46–$14.55) — exfoliating towel doesn't clear our bar today. Data updated Jul 2026."
"og:title": "exfoliating towel — £595K/yr Amazon United Kingdom Niche, Score 48/100 - Flapen"
---
# **exfoliating towel**
**Skip it**
Prices mostly outside the sweet spot ($5.46–$14.55) — this niche doesn't clear our bar today.
Market size 64Growth 5Conversion 81Competition 24Returns 99Price range 0Avg price 29Brand share 33Review moat 57Quality gap 83
**Returns**
**Incredible****0.3%**
return rate — above 6% kills the launch gate
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Great****8.6%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****£595K**
£595K/yr · 734K searches
**Review moat**
**Good****1,204.8**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****85%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Okay****£9.48**
avg listing price — sweet spot $15–$100
**Competition**
**Bad****71%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-40.8%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****£5.46–£14.55**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, exfoliating towel is a £595K/yr Amazon United Kingdom market (734K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Skip it — 48/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **60K–80K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **£569K–£758K**
- units × avg price
- **Launch success**
- **38%**
- 3 of 8 new (360d)
- **Conversion rate**
- **8.6%**
- **Avg BSR**
- **#24**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **4.9%**
- **Avg brand age**
- **30 months**
- **Avg seller age**
- **162 days**
## **Competition**
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**10 **▼falling
**Sellers**
**52**
**Top-5 brand share**
**85%**
Top 20: 100%
**Top-5 click share**
**71%**
Top 20: 100%
**Open market**
**11%**
- XIANZANDER31% - Blissal31% - ANWEIXUE11% - Sima Brand7% - Vutlace6% - nnOuOnn4% - Open — no brand owns it (4 brands, 11%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -40.8% search growth over the last 90 days.
35K25KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 6.3×
[**Open Trend **](https://flapen.com/research/uk/beauty/exfoliating-towel/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£60K20%£119K30%£179K40%£238K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**2Pcs Japanese Exfoliating Towel Exfoliating Shower Towel Extra Long Exfoliating Washcloth for Men Women Exfoliating Body Scrubber for Cleaning&spa(Black+Pink)**XIANZANDER**£7.35**4.2★2,787 rev](https://www.amazon.co.uk/dp/B0F8V6X33H) [2**Blissal Exfoliating Shower Towel Gentle on Sensitive Skin Machine Washable Effective Exfoliation for Soft & Smooth Skin (Black)**Blissal**£13.48**3.8★48 rev](https://www.amazon.co.uk/dp/B0GT77KYXK) [3**Blissal Exfoliating Shower Towel Gentle on Sensitive Skin Machine Washable Effective Exfoliation for Soft & Smooth Skin (pink)**Blissal**£13.50**3.8★48 rev](https://www.amazon.co.uk/dp/B0GSYXDXNR) [4**Sima Brand Exfoliating Washcloth Face & Body Scrub Towel - Japanese Exfoliating with Hexagon Fibers Body Scrubber with 2 Sides for Scrubbing & Washing Extra Long Towel (Black)**Sima Brand**£13.64**4.5★2,734 rev](https://www.amazon.co.uk/dp/B0BT1WJS6J) [5**Vutlace Exfoliating Shower Towel Body Scrub Glove for Smooth & Glowing Skin (Pink & Black 2pcs)**Vutlace**£9.27**3.5★72 rev](https://www.amazon.co.uk/dp/B0GDDXLPNL)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Exfoliating Shower Towel - Deep Exfoliating Towel Back Scrub Gentle on Sensitive Skin 3D Weaving Technique Shower Towel Machine Washable Effective Exfoliation for Soft & Smooth Skin (Black)**CMANLNYK**£8.16**6 rev2mo ago](https://www.amazon.co.uk/dp/B0GYDN8PXW) [**Blissal Exfoliating Shower Towel Gentle on Sensitive Skin Machine Washable Effective Exfoliation for Soft & Smooth Skin (Black)**Blissal**£13.48**48 rev4mo ago](https://www.amazon.co.uk/dp/B0GT77KYXK) [**Blissal Exfoliating Shower Towel Gentle on Sensitive Skin Machine Washable Effective Exfoliation for Soft & Smooth Skin (pink)**Blissal**£13.50**48 rev4mo ago](https://www.amazon.co.uk/dp/B0GSYXDXNR) [**Blissal Exfoliating Antibacterial Shower Towel Extra Long 100cm Dual-Sided Exfoliating Towel for Men & Women Body Scrubber & Massage Tool for Bath & Spa (2-Pack)**kicder**£6.66**4 rev4mo ago](https://www.amazon.co.uk/dp/B0GG424SFB) [**Yozexin 2PCS Blissail Exfoliating Antibacterial Shower Towel Deep Exfoliating Towel 2-in-1 Double-Sided Scrub Cloth for Body Face Antibacterial Washcloth for All Skin Types Men Women (Pink+Black)**Yozexin**£14.55**11 rev6mo ago](https://www.amazon.co.uk/dp/B0GFSZ5V8D)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Exfoliating Shower Towel - Deep Exfoliating Towel Back Scrub Gentle on Sensitive Skin 3D Weaving Technique Shower Towel Machine Washable Effective Exfoliation for Soft & Smooth Skin (Black)**CMANLNYK**£8.16**4.7★**▲ 246%**](https://www.amazon.co.uk/dp/B0GYDN8PXW) [**Blissal Exfoliating Shower Towel Gentle on Sensitive Skin Machine Washable Effective Exfoliation for Soft & Smooth Skin (Black)**Blissal**£13.48**3.8★**▲ 245%**](https://www.amazon.co.uk/dp/B0GT77KYXK) [**Blissal Exfoliating Antibacterial Shower Towel Extra Long 100cm Dual-Sided Exfoliating Towel for Men & Women Body Scrubber & Massage Tool for Bath & Spa (2-Pack)**kicder**£6.66**4.3★**▲ 231%**](https://www.amazon.co.uk/dp/B0GG424SFB) [**Blissal Exfoliating Shower Towel Gentle on Sensitive Skin Machine Washable Effective Exfoliation for Soft & Smooth Skin (pink)**Blissal**£13.50**3.8★**▲ 218%**](https://www.amazon.co.uk/dp/B0GSYXDXNR) [**MainBasics Exfoliating Shower Towel - Japanese Nylon Bath Towel and Body Washcloth Quick-Dry Durable Medium Exfoliation (Set of 3 Earthy Love)**MainBasics**£9.31**4.4★**▲ 148%**](https://www.amazon.co.uk/dp/B0DXX86FWP)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**14%
*“Good strong quality”*
**Soft Feel**12%
*“Skin soft and smooth”*
**Advertised Vs Actual Product**11%
*“As advertised”*
**Ease Of Use**11%
*“Easy to use”*
**Value For Money**8%
*“Great value”*
**Ease Of Cleaning**7%
*“A decent cleaning aid”*
**Cleansing**5%
*“Great exfoliater”*
**Efficiency**4%
*“Does the job”*
**Size-Overall**3%
*“Nice big size”*
**Moist/Dry**3%
*“Dries well”*
### **What buyers complain about **
**Quality-Overall**14%
*“Bad quality”*
**Value For Money**11%
*“currently too pricey”*
**Size-Overall**10%
*“To short”*
**Advertised Vs Actual Product**8%
*“pictures are totally misleading”*
**Ease Of Use**6%
*“This took a bit of an effort”*
**Thickness**4%
*“The listing makes it appear like a thick towel material”*
**Hard Feel**4%
*“Its quite rough”*
**Lather**4%
*“very difficult to get a lather up”*
**Ease Of Cleaning**3%
*“rinse out a bit scratchy”*
**Functionality-Overall**3%
*“Doesn't work as promised”*
### **Top return reasons **
**Quality-Overall**32%
**Advertised Vs Actual Product**20%
**Functionality-Overall**10%
**Size-Overall**7%
**Material Quality**6%
**Hard Feel**3%
**Thin**3%
**Texture/Consistency-Overall**2%
**Smell**1%
**Strength**1%
## **Common questions**
- **Is exfoliating towel profitable to sell on Amazon United Kingdom?**
- The niche generates £595K/yr across 15 tracked products. 3 of 8 products launched in the last 360 days are still selling. 90-day search growth is -40.8%. Flapen's verdict: Skip it (48/100).
- **How competitive is the exfoliating towel niche?**
- 10 brands and 52 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 85% of demand.
- **What do buyers complain about in exfoliating towel?**
- Top complaints mined from reviews: Quality-Overall, Value For Money, Size-Overall. The return rate is 0.3%.
- **When does demand for exfoliating towel peak?**
- Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 6.3× the quietest.
- **What does it cost to enter the exfoliating towel niche?**
- Listings span £5.46–£14.55; the average listing price is £9.48 (sweet spot $15–$100). The average incumbent carries 1,205 reviews — the moat a new listing must climb.
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