---
title: "Search terms — exfoliating body wash - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/exfoliating-body-wash/search-terms"
last_updated: "2026-08-09T15:29:07.680Z"
locale: en
meta:
  description: "Niche score 45/100 · £136K/yr market · 173K searches/yr · £11.16 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 45/100 · £136K/yr market · 173K searches/yr · £11.16 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — exfoliating body wash - Flapen"
---

# **exfoliating body wash**

**Skip it**

Prices mostly outside the sweet spot ($2.78–$16.87) — this niche doesn't clear our bar today.

Market size 30Growth 31Conversion 75Competition 48Returns 99Price range 13Avg price 43Brand share 17Review moat 27Quality gap 52

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****7.0%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Competition**

**Okay****56%**

top-5 click share — leaders hold, buyers still browse

**Avg price**

**Okay****£11.16**

avg listing price — sweet spot $15–$100

**Growth**

**Okay****+4.9%**

90-day search growth — must beat 0% to launch

**Market size**

**Okay****£136K**

£136K/yr · 173K searches

**Review moat**

**Okay****3,794.96**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Bad****93%**

top-5 brand share — brand-locked demand

**Price range**

**Bad****£2.78–£16.87**

cheapest to priciest tracked listing — scored on the share inside $15–$100

## Search terms