---
title: "Excilor Nail Fungus Treatment — £9K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/excilor-nail-fungus-treatment"
last_updated: "2026-08-09T16:47:38.229Z"
locale: en
meta:
description: "Niche score 41/100 · £9K/yr market · 17K searches/yr · £7.17 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · £9K/yr market · 17K searches/yr · £7.17 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Excilor Nail Fungus Treatment — £9K/yr Amazon UK Niche (2026) - Flapen"
---
# **excilor nail fungus treatment**
**Skip it**
Prices mostly outside the sweet spot ($3.99–$10.23) — this niche doesn't clear our bar today.
Market size 2Growth 10Conversion 78Competition 19Returns 98Price range 0Avg price 20Brand share 28Review moat 99Quality gap 98
**Review moat**
**Incredible****11.25**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Incredible****3.7★**
avg incumbent rating — lower means beatable quality
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****7.7%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****88%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Bad****£7.17**
avg listing price — sweet spot $15–$100
**Competition**
**Bad****77%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-30.5%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£9K**
£9K/yr · 17K searches
**Price range**
**Bad****£3.99–£10.23**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500") [** Quality Gap**](https://flapen.com/research/niches?market=uk&signal=quality_gap "Avg rating < 4.0") [** Out of Stock**](https://flapen.com/research/niches?market=uk&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United Kingdom niche tracking, excilor nail fungus treatment is a £9K/yr Amazon United Kingdom market (17K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Skip it — 41/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **excilor nail fungus treatment market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **£11K–£14K**
- units × avg price
- **Conversion rate**
- **7.7%**
- **Avg BSR**
- **#374**
- **Page quality**
- **0%**
- **Prime**
- **75%**
- **Sponsored**
- **75%**
- **Out of stock**
- **50.5%**
- **Avg brand age**
- **30 months**
- **Avg seller age**
- **171 days**
## **Competition & brand share**
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **▼falling
**Sellers**
**8**
**Top-5 brand share**
**88%**
Top 20: 100%
**Top-5 click share**
**77%**
Top 20: 100%
**Open market**
**5%**
- Generic31% - atnayo21% - CTUBLIAUNX14% - CrownLite12% - YXtecd11% - SHEBEEDO7% - Open — no brand owns it (1 brand, 5%)
## **Demand & seasonality**
Weekly Amazon search volume, last 85 weeks — -30.5% search growth over the last 90 days.
3K2KSpike '25Prime Day '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 13.0×
[**Open Trend **](https://flapen.com/research/uk/beauty/excilor-nail-fungus-treatment/trend)
## **Top excilor nail fungus treatment search terms**
- **nail shield anti fungal stick**3K/yr+4.0%13.6% conv. - **nail shield**3K/yr-15.7%9.1% conv. - **nailshield anti fungal stick**4K/yr-47.8%7.7% conv. - **nail shield anti fungal stick roll on**3K/yr-80.2%23.5% conv. - **nailshield**2K/yr-87.5%0.0% conv. - **nailshield antifungal stick**1K/yr-80.0%40.0% conv. - **nailshield anti fungal**521/yr+0.0%0.0% conv. - **nailshield anti fungal stick roll on**1K/yr-100.0%0.0% conv. [**All search terms **](https://flapen.com/research/uk/beauty/excilor-nail-fungus-treatment/search-terms)
## **Top excilor nail fungus treatment products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£91120%£2K30%£3K40%£4K110100 Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**atnayo 2 Pcs Nailshield Anti Fungal Stick Roll On Nail Shield Anti Fungal Stick for Damaged Nails**atnayo**£6.87**2.5★4 rev](https://www.amazon.co.uk/dp/B0FG32P6Y7) [2**Nailshield Anti Fungal Stick nail shield anti fungal stick Roll On Natural Nail Strengthener for Damaged Nails Say Goodbye to Nail Fungus (5PCS)**Generic**£10.23**4.0★13 rev](https://www.amazon.co.uk/dp/B0F7R8CS7Z) [3**2PCS Nail Strengthener for Damaged Nails Roll On Nail Softener & Care Serum Fast Absorbing Nail Repair Stick for Fingernails & Toenails Portable Daily Nail Care**CTUBLIAUNX**£7.59**3.9★7 rev](https://www.amazon.co.uk/dp/B0FGD3KYDZ) [4**Anti Fungal Stick Roll On Natural Nail Strengthener for Damaged Nails Say Goodbye to Nail Fungus (5PCS)**Generic**£10.14**4.0★7 rev](https://www.amazon.co.uk/dp/B0FFLSMD54) [5**Nail Fungal Stick Natural Nail Strengthener for Damaged Nails Fungal Nail Nailshield Care Pens Fungus Nail Shield Stick Roll On Say Goodbye to Nail Fungus2Pcs**CrownLite**£4.69**4.2★3 rev](https://www.amazon.co.uk/dp/B0FKT8PQSN)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**2PCS Nailshield Nail Care Stick Roll On Nail Strengthener for Damaged Nails Nail Health Pen Gentle Moisturizing Nail Restore Stick**SHEBEEDO**£4.98**0 rev11mo ago](https://www.amazon.co.uk/dp/B0FL7YSSJD) [**Nail Fungal Stick Natural Nail Strengthener for Damaged Nails Fungal Nail Nailshield Care Pens Fungus Nail Shield Stick Roll On Say Goodbye to Nail Fungus2Pcs**CrownLite**£4.69**3 rev11mo ago](https://www.amazon.co.uk/dp/B0FKT8PQSN) [**Nailshield Anti Fungal Stick 2PCS Nail Shield Fungal Nail Treatment Roll On Stick Nail Strengthener for Damaged Nails Toe Nail Care Stick for Toenail**Pipihome**£3.99**2 rev11mo ago](https://www.amazon.co.uk/dp/B0FKGLFPNB) [**2PCS Nail Strengthener for Damaged Nails Roll On Nail Softener & Care Serum Fast Absorbing Nail Repair Stick for Fingernails & Toenails Portable Daily Nail Care**CTUBLIAUNX**£7.59**7 rev1y ago](https://www.amazon.co.uk/dp/B0FGD3KYDZ) [**atnayo 2 Pcs Nailshield Anti Fungal Stick Roll On Nail Shield Anti Fungal Stick for Damaged Nails**atnayo**£6.87**4 rev1y ago](https://www.amazon.co.uk/dp/B0FG32P6Y7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**2PCS Nailshield Nail Care Stick Roll On Nail Strengthener for Damaged Nails Nail Health Pen Gentle Moisturizing Nail Restore Stick**SHEBEEDO**£4.98**0.0★**▲ 565%**](https://www.amazon.co.uk/dp/B0FL7YSSJD) [**Nailshield Anti Fungal Stick nail shield anti fungal stick Roll On Natural Nail Strengthener for Damaged Nails Say Goodbye to Nail Fungus (5PCS)**Generic**£10.23**4.0★**▲ 293%**](https://www.amazon.co.uk/dp/B0F7R8CS7Z) [**Nail Fungal Stick Natural Nail Strengthener for Damaged Nails Fungal Nail Nailshield Care Pens Fungus Nail Shield Stick Roll On Say Goodbye to Nail Fungus2Pcs**CrownLite**£4.69**4.2★**▲ 230%**](https://www.amazon.co.uk/dp/B0FKT8PQSN) [**atnayo 2 Pcs Nailshield Anti Fungal Stick Roll On Nail Shield Anti Fungal Stick for Damaged Nails**atnayo**£6.87**2.5★**▲ 48%**](https://www.amazon.co.uk/dp/B0FG32P6Y7) [**Anti Fungal Stick Roll On Natural Nail Strengthener for Damaged Nails Say Goodbye to Nail Fungus (5PCS)**Generic**£10.14**4.0★**▲ 35%**](https://www.amazon.co.uk/dp/B0FFLSMD54)
**~~View all trending →~~**
## **What buyers say about excilor nail fungus treatment**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Efficiency**100%
*“Brilliant works well”*
### **What buyers complain about **
**Functionality-Overall**100%
*“Ball on top takes some getting going. So far no effect not very good”*
### **Top return reasons **
**Leak-Proof**100%
## **Common questions**
- **Is excilor nail fungus treatment profitable to sell on Amazon United Kingdom?**
- The niche generates £9K/yr across 8 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -30.5%. Flapen's verdict: Skip it (41/100).
- **How competitive is the excilor nail fungus treatment niche?**
- 7 brands and 8 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 88% of demand.
- **What do buyers complain about in excilor nail fungus treatment?**
- Top complaints mined from reviews: Functionality-Overall. The return rate is 0.4%.
- **When does demand for excilor nail fungus treatment peak?**
- Demand peaks in May–Jun–Jul–Aug; the busiest month runs 13.0× the quietest.
- **What does it cost to enter the excilor nail fungus treatment niche?**
- Listings span £3.99–£10.23; the average listing price is £7.17 (sweet spot $15–$100). The average incumbent carries 11 reviews — the moat a new listing must climb.
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