---
title: "Eternity Moment Perfume 100ml — £393K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/eternity-moment-perfume-100ml"
last_updated: "2026-08-05T22:15:14.118Z"
locale: en
meta:
description: "Niche score 44/100 · £393K/yr market · 751K searches/yr · £26.30 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · £393K/yr market · 751K searches/yr · £26.30 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Eternity Moment Perfume 100ml — £393K/yr Amazon UK Niche (2026) - Flapen"
---
# **eternity moment perfume 100ml**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 55Growth 20Conversion 25Competition 22Returns 97Price range 89Avg price 95Brand share 0Review moat 23Quality gap 68
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****£26.30**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£12.96–£42.03**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Market size**
**Good****£393K**
£393K/yr · 751K searches
**Conversion**
**Bad****2.0%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Bad****8,527.93**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****73%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-9.2%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, eternity moment perfume 100ml is a £393K/yr Amazon United Kingdom market (751K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Jun–Nov–Dec. Verdict: Skip it — 44/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **eternity moment perfume 100ml market data**
- **Units sold / yr**
- **20K–25K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **£526K–£658K**
- units × avg price
- **Conversion rate**
- **2.0%**
- **Avg BSR**
- **#425**
- **Page quality**
- **0%**
- **Prime**
- **93%**
- **Sponsored**
- **79%**
- **Out of stock**
- **11.8%**
- **Avg brand age**
- **68 months**
- **Avg seller age**
- **148 days**
## **Competition & brand share**
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▲rising
**Sellers**
**53**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**73%**
Top 20: 100%
**Open market**
**0%**
- MY PERFUMES46% - Calvin Klein45% - Arabiyat Prestige7% - Amour Scents2%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -9.2% search growth over the last 90 days.
18K13KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Jun, Nov, Dec · busiest ÷ quietest = 4.3×
[**Open Trend **](https://flapen.com/research/uk/beauty/eternity-moment-perfume-100ml/trend)
## **Top eternity moment perfume 100ml search terms**
- **lilium blume perfume**114K/yr+26.8%0.0% conv. - **eternity**133K/yr-49.9%0.3% conv. - **lilium blume perfume by thomas carter**30K/yr+85.0%0.0% conv. - **nyla perfume**92K/yr-27.6%5.9% conv. - **eternity for women perfume**103K/yr+6.0%6.0% conv. - **arabiyat prestige**61K/yr-8.8%1.2% conv. - **lilium blume perfume for women**10K/yr+74.6%0.0% conv. - **calvin klein eternity women**25K/yr-7.1%5.9% conv. - **arabiyat perfume**18K/yr-14.3%0.8% conv. - **nyla**25K/yr-34.8%4.2% conv. [**All search terms **](https://flapen.com/research/uk/beauty/eternity-moment-perfume-100ml/search-terms)
## **Top eternity moment perfume 100ml products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£39K20%£79K30%£118K40%£157K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Arabiyat Prestige Nyla EDP Eau de Parfum For Women And Men (Unisex) 80 ml Made in UAE**MY PERFUMES**£24.92**4.4★1,127 rev](https://www.amazon.co.uk/dp/B0DP5GVCRM) [2**CALVIN KLEIN Eternity - Eau de Parfum for Women - Floral Fragrance with Notes of Bergamot White Rose and Sandalwood - High Longevity - 100ml**Calvin Klein**£29.82**4.6★20,140 rev](https://www.amazon.co.uk/dp/B0009OAGRE) [3**CALVIN KLEIN Eternity - Eau de Parfum for Women - Floral Fragrance with Notes of Bergamot White Rose and Sandalwood - High Longevity - 50ml**Calvin Klein**£28.58**4.6★20,140 rev](https://www.amazon.co.uk/dp/B0013NXHRQ) [4**CALVIN KLEIN Eternity Moment - Eau de Parfum for Women - Floral Fragrance with Notes of Sweet Lychee Pink peony and Raspberry Cashmere - High Longevity - 100ml**Calvin Klein**£18.58**4.6★28,031 rev](https://www.amazon.co.uk/dp/B000C1UBRO) [5**CALVIN KLEIN Eternity - Eau de Parfum for Women - Floral Fragrance with Notes of Bergamot White Rose and Sandalwood - High Longevity - 30ml**Calvin Klein**£20.22**4.6★20,140 rev](https://www.amazon.co.uk/dp/B000C1UBQU)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Arabiyat Prestige Marwa Eau de Parfum 100ml Perfume Silver For Men No Box Only Bag Made in UAE**MY PERFUMES**£28.33**201 rev6mo ago](https://www.amazon.co.uk/dp/B0GHG4ZCLN) [**Arabiyat Prestige Nyla Sherbet EDP Eau de Parfum For Women And Men (Unisex) 80 ml Made in UAE**Arabiyat Prestige**£21.67**18 rev6mo ago](https://www.amazon.co.uk/dp/B0GLY5Z9NW) [**Arabiyat Prestige Nyla Vani- Elle EDP Eau de Parfum For Women And Men (Unisex) 80 ml Made in UAE**MY PERFUMES**£28.00**23 rev1y ago](https://www.amazon.co.uk/dp/B0FGQTL4F4) [**Arabiyat Prestige Nyla Suede EDP Eau de Parfum For Women And Men (Unisex) 80 ml Made in UAE**MY PERFUMES**£25.28**26 rev1y ago](https://www.amazon.co.uk/dp/B0FGQXRZKQ) [**Arabiyat Prestige Marwa Eau de Parfum 100ml Silver For Men Made in UAE**MY PERFUMES**£40.18**803 rev1y ago](https://www.amazon.co.uk/dp/B0F4NVN6WH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Arabiyat Prestige Nyla Sherbet EDP Eau de Parfum For Women And Men (Unisex) 80 ml Made in UAE**Arabiyat Prestige**£21.67**4.4★**▲ 492%**](https://www.amazon.co.uk/dp/B0GLY5Z9NW) [**Bloom - Inspired Alternative Perfume Extrait De Parfum Fragrance For Women - Blossom (50ml)**Amour Scents**£12.96**4.1★**▲ 283%**](https://www.amazon.co.uk/dp/B0CB1M3RHQ) [**Arabiyat Prestige Nyla Suede EDP Eau de Parfum For Women And Men (Unisex) 80 ml Made in UAE**MY PERFUMES**£25.28**4.7★**▲ 156%**](https://www.amazon.co.uk/dp/B0FGQXRZKQ) [**Arabiyat Prestige Marwa Eau de Parfum 100ml Perfume Silver For Men No Box Only Bag Made in UAE**MY PERFUMES**£28.33**4.2★**▲ 81%**](https://www.amazon.co.uk/dp/B0GHG4ZCLN) [**Arabiyat Prestige Marwa Eau de Parfum 100ml Silver For Men Made in UAE**MY PERFUMES**£40.18**4.2★**▲ 25%**](https://www.amazon.co.uk/dp/B0F4NVN6WH)
**~~View all trending →~~**
## **What buyers say about eternity moment perfume 100ml**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**68%
*“Beautiful fragrance”*
**Value For Money**13%
*“GREAT VALUE”*
**Quality-Overall**4%
*“I must say it's has good as the reviews says”*
**Durability**3%
*“Long lasting”*
**Gifting Purpose**2%
*“Smells lovely nice present”*
**Advertised Vs Actual Product**1%
*“It's the way I expected”*
**Suitability Hot Weather**1%
*“It's perfect for spring”*
**Design-Overall**1%
*“looks very luxurious”*
**Color**0%
*“the bright colour it would make a wonderful gift”*
**Soft Feel**0%
*“creamy absolutely love it”*
### **What buyers complain about **
**Smell**42%
*“smell does not last long”*
**Durability**15%
*“Very weak longevity”*
**Quality-Overall**5%
*“Not very good quality”*
**Value For Money**5%
*“A total waste of money”*
**Strength**4%
*“not strong enough does'nt last”*
**Weight Heavy**3%
*“Its very heavy”*
**Leak-Proof**2%
*“bottle did leak a bit”*
**Product Condition**2%
*“had already been sprayed”*
**Color**1%
*“Also the wrong colour”*
**Advertised Vs Actual Product**1%
*“Not as expected”*
### **Top return reasons **
**Smell**61%
**Leak-Proof**8%
**Value For Money**5%
**Advertised Vs Actual Product**4%
**Durability**4%
**Product Condition**4%
**Functionality-Overall**4%
**Size-Overall**3%
**Quality-Overall**2%
**Defective Material/Parts**2%
## **Common questions**
- **Is eternity moment perfume 100ml profitable to sell on Amazon United Kingdom?**
- The niche generates £393K/yr across 14 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -9.2%. Flapen's verdict: Skip it (44/100).
- **How competitive is the eternity moment perfume 100ml niche?**
- 4 brands and 53 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in eternity moment perfume 100ml?**
- Top complaints mined from reviews: Smell, Durability, Quality-Overall. The return rate is 0.5%.
- **When does demand for eternity moment perfume 100ml peak?**
- Demand peaks in Jan–Jun–Nov–Dec; the busiest month runs 4.3× the quietest.
- **What does it cost to enter the eternity moment perfume 100ml niche?**
- Listings span £12.96–£42.03; the average listing price is £26.30 (sweet spot $15–$100). The average incumbent carries 8,528 reviews — the moat a new listing must climb.
## **Related niches in Beauty**
- 68 [**cellulite massager**](https://flapen.com/research/uk/beauty/cellulite-massager)£199K/yr+31.0%**Worth a look**- 68 [**anti chafing stick**](https://flapen.com/research/uk/beauty/anti-chafing-stick)£446K/yr+174.2%**Worth a look**- 68 [**mens aftershave**](https://flapen.com/research/uk/beauty/mens-aftershave)£5.0M/yr+20.0%**Launch it**- 68 [**face gems**](https://flapen.com/research/uk/beauty/face-gems)£156K/yr+184.1%**Worth a look**- 68 [**england face paint**](https://flapen.com/research/uk/beauty/england-face-paint)£20K/yr>1,000%**Worth a look**- 68 [**primus aged garlic**](https://flapen.com/research/uk/beauty/primus-aged-garlic)£18K/yr+144.2%**Worth a look**[**All Beauty niches **](https://flapen.com/research/uk/beauty)