---
title: "Emu Oil — £50K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/emu-oil"
last_updated: "2026-08-09T14:11:17.478Z"
locale: en
meta:
description: "Niche score 48/100 · £50K/yr market · 34K searches/yr · £18.26 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · £50K/yr market · 34K searches/yr · £18.26 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Emu Oil — £50K/yr Amazon UK Niche (2026) - Flapen"
---
# **emu oil**
**Skip it**
A small market ($50K/yr) — this niche doesn't clear our bar today.
Market size 13Growth 18Conversion 80Competition 23Returns 100Price range 82Avg price 83Brand share 27Review moat 77Quality gap 76
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****£18.26**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£9.93–£41.39**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Great****8.2%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Great****469.13**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****89%**
top-5 brand share — brands hold most of the demand
**Competition**
**Bad****73%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-13.5%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£50K**
£50K/yr · 34K searches
According to Flapen's Amazon United Kingdom niche tracking, emu oil is a £50K/yr Amazon United Kingdom market (34K searches/yr). The top 5 brands hold 89% of demand. Verdict: Skip it — 48/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **emu oil market data**
- **Units sold / yr**
- **3K–3K**
- avg 100–250/product
- **Revenue / yr**
- **£46K–£55K**
- units × avg price
- **Conversion rate**
- **8.2%**
- **Avg BSR**
- **#1,506**
- **Page quality**
- **0%**
- **Prime**
- **93%**
- **Sponsored**
- **33%**
- **Out of stock**
- **7.1%**
- **Avg brand age**
- **72 months**
- **Avg seller age**
- **181 days**
## **Competition & brand share**
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**9 **▼falling
**Sellers**
**20**
**Top-5 brand share**
**89%**
Top 20: 100%
**Top-5 click share**
**73%**
Top 20: 100%
**Open market**
**6%**
- Back to Basics33% - The Emu Oil Well27% - Y Not Natural12% - Emu Oil Well10% - Aura7% - Lorem EMU5% - Open — no brand owns it (3 brands, 6%)
## **Demand & seasonality**
Weekly Amazon search volume, last 70 weeks — -13.5% search growth over the last 90 days.
800600Spike '25Black Friday '25Spike '26 seasonAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/uk/beauty/emu-oil/trend)
## **Top emu oil search terms**
- **emu oil**27K/yr-13.6%7.4% conv. - **emu balm**4K/yr-29.7%3.3% conv. - **emu oil for joint pain**3K/yr+21.0%8.4% conv. [**All search terms **](https://flapen.com/research/uk/beauty/emu-oil/search-terms)
## **Top emu oil products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£5K20%£10K30%£15K40%£20K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**100ml Bottle of Pure Free Range Australian EMU Oil**Back to Basics**£12.43**4.4★1,093 rev](https://www.amazon.co.uk/dp/B008RV6TU4) [2**The Emu Oil Well Pure 50 ml**The Emu Oil Well**£10.46**4.3★405 rev](https://www.amazon.co.uk/dp/B00AME64UY) [3**The Emu Oil Well Muscle and Joint Ointment 50 g**The Emu Oil Well**£9.93**4.3★322 rev](https://www.amazon.co.uk/dp/B00AME8HFE) [4**The Emu Oil Well Pure 500 ml**Emu Oil Well**£31.72**4.3★235 rev](https://www.amazon.co.uk/dp/B00AME6490) [5**Y Not Natural Pure Emu Oil - Face Moisturizer Body Oil & Hair Growth Oil - Organic Skin Care with Vitamin E Oil Omega 3-6-9 - Multi-Use Face Oil Scalp Oil & Cuticle Oil - Australian Emu Oil (30ml)**Y Not Natural**£15.76**4.2★1,158 rev](https://www.amazon.co.uk/dp/B0D9K67TPK)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Emu Oil Balm for Muscle & Joint Relief Travel Size 20g**Lorem EMU**£20.25**1 rev4mo ago](https://www.amazon.co.uk/dp/B0GTLKX2Y9) [**Y Not Natural Pure Emu Oil - Face Moisturizer Body Oil & Hair Growth Oil - Organic Skin Care with Vitamin E Oil Omega 3-6-9 - Multi-Use Face Oil Scalp Oil & Cuticle Oil - Australian Emu Oil (30ml)**Y Not Natural**£15.76**1,158 rev1y ago](https://www.amazon.co.uk/dp/B0D9K67TPK) [**100ml Bottle of Pure FREE RANGE Australian EMU Oil - PACK of 2**Aura**£22.31**21 rev3y ago](https://www.amazon.co.uk/dp/B0BH8HKWNH) [**50ml Bottle Australian EMU Oil Pack of 2**Aura**£15.87**21 rev3y ago](https://www.amazon.co.uk/dp/B0BH8L8MK6) [**Y Not Natural Pure Emu Oil - Face Moisturizer Body Oil & Hair Growth Oil - Organic Skin Care with Vitamin E Oil Omega 3-6-9 - Multi-Use Face Oil Scalp Oil & Cuticle Oil- Australian Emu Oil (200ml)**Y Not Natural**£41.39**1,158 rev5y ago](https://www.amazon.co.uk/dp/B093GLJ989)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Emu Oil Balm for Muscle & Joint Relief Travel Size 20g**Lorem EMU**£20.25**5.0★**▲ 340%**](https://www.amazon.co.uk/dp/B0GTLKX2Y9) [**emuaid EMUAIDMAX Ointment for Itchy Skin Maximum Strength Treatment for Athletes Foot Psoriasis Jock Itch Rash Eczema Cold Sores Blisters and Yeast Infection 0.5oz**EMUAID**£20.47**3.8★**▲ 31%**](https://www.amazon.co.uk/dp/B07Q36184L) [**50ml Bottle Australian EMU Oil Pack of 2**Aura**£15.87**4.7★**▲ 26%**](https://www.amazon.co.uk/dp/B0BH8L8MK6) [**The Emu Oil Well Muscle and Joint Ointment 50 g**The Emu Oil Well**£9.93**4.3★**▲ 21%**](https://www.amazon.co.uk/dp/B00AME8HFE) [**The Emu Oil Well Pure 500 ml**Emu Oil Well**£31.72**4.3★**▲ 11%**](https://www.amazon.co.uk/dp/B00AME6490)
**~~View all trending →~~**
## **What buyers say about emu oil**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**21%
*“Has a pleasant smell too”*
**Quality-Overall**9%
*“Very good quality”*
**Lubrication**8%
*“It is oily so a very small amount goes a long way, very happy, will buy again if I run out off it, hardly used any and had so much improvement”*
**Suitability Dry Skin**8%
*“Works for LS and dry skin everywhere”*
**Skin Health**8%
*“Improves suppleness of the skin”*
**Moist/Dry**5%
*“this penetrates to deeper skin layers for long-lasting hydration”*
**Joint Pain**4%
*“Good product dase help with joint pain keeping it suple”*
**Side Effects**4%
*“Thus cream does work no side effects”*
**Ease Of Use**4%
*“seems useful”*
**Value For Money**3%
*“Price is good too”*
### **What buyers complain about **
**Value For Money**13%
*“It wasn't cheap”*
**Suitability Oily Skin**13%
*“This bottle of Emu Oil is not effective i. e. not soaking into the skin as the one I had previously”*
**De-Grease**13%
*“Very greasy and not doing the job”*
**Size-Overall**13%
*“far too small to try properly”*
**Advertised Vs Actual Product**6%
*“Bad illustration on advert”*
**Suitability Combination Skin**3%
*“severely cracked skin”*
**Smell**3%
*“- Unpleasant Scent: Has a faint smell of chicken fat”*
**Absorbency**3%
*“I wouldn't say it absorbs fast”*
### **Top return reasons **
**Size-Overall**63%
**Leak-Proof**25%
**Advertised Vs Actual Product**13%
## **Common questions**
- **Is emu oil profitable to sell on Amazon United Kingdom?**
- The niche generates £50K/yr across 15 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -13.5%. Flapen's verdict: Skip it (48/100).
- **How competitive is the emu oil niche?**
- 9 brands and 20 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 89% of demand.
- **What do buyers complain about in emu oil?**
- Top complaints mined from reviews: Value For Money, Suitability Oily Skin, De-Grease. The return rate is 0.1%.
- **When does demand for emu oil peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the emu oil niche?**
- Listings span £9.93–£41.39; the average listing price is £18.26 (sweet spot $15–$100). The average incumbent carries 469 reviews — the moat a new listing must climb.
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