---
title: "Emporio Armani Perfume for Men — £52K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/emporio-armani-perfume-for-men"
last_updated: "2026-08-07T12:52:32.147Z"
locale: en
meta:
description: "Niche score 39/100 · £52K/yr market · 23K searches/yr · £45.16 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · £52K/yr market · 23K searches/yr · £45.16 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Emporio Armani Perfume for Men — £52K/yr Amazon UK Niche (2026) - Flapen"
---
# **emporio armani perfume for men**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 13Growth 7Conversion 59Competition 36Returns 96Price range 95Avg price 95Brand share 0Review moat 63Quality gap 23
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****£45.16**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****£29.11–£65.16**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****993.36**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****5.0%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****63%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****£52K**
£52K/yr · 23K searches
**Growth**
**Bad****-36.7%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, emporio armani perfume for men is a £52K/yr Amazon United Kingdom market (23K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 39/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **emporio armani perfume for men market data**
- **Units sold / yr**
- **500–750**
- avg 0–100/product
- **Revenue / yr**
- **£23K–£34K**
- units × avg price
- **Conversion rate**
- **5.0%**
- **Avg BSR**
- **#331**
- **Page quality**
- **0%**
- **Prime**
- **93%**
- **Sponsored**
- **36%**
- **Out of stock**
- **2.7%**
- **Avg brand age**
- **96 months**
- **Avg seller age**
- **164 days**
## **Competition & brand share**
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**3 **—flat
**Sellers**
**79**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**63%**
Top 20: 100%
**Open market**
**0%**
- Armani Beauty64% - Emporio Armani28% - GIORGIO ARMANI8% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 81 weeks — -36.7% search growth over the last 90 days.
2K1KSpike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.9×
[**Open Trend **](https://flapen.com/research/uk/beauty/emporio-armani-perfume-for-men/trend)
## **Top emporio armani perfume for men products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£3K10%£5K15%£8K20%£10K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**EMPORIO ARMANI STRONGER WITH YOU ABSOLUTE EAU DE PARFUM SPRAY - 100ML**Armani Beauty**£65.16**4.5★1,519 rev](https://www.amazon.co.uk/dp/B08WRLF7RG) [2**GIORGIO ARMANI Emporio He Lui Il Él Classic Eau de Toilette 100 ml**Emporio Armani**£36.25**4.7★214 rev](https://www.amazon.co.uk/dp/B0DV4N87GS) [3**Emporio Armani Stronger With You Homme Eau de Toilette 100 ml 3605522040588**Armani Beauty**£55.84**4.8★3,634 rev](https://www.amazon.co.uk/dp/B071SGZ7CK) [4**Giorgio Armani Emporio Diamonds for Men Eau de Toilette Spray 75 ml**Armani Beauty**£29.11**4.8★1,040 rev](https://www.amazon.co.uk/dp/B0020MMC6Q) [5**Emporio Armani ... lui / il / he / el 100ml 3.4 fl.oz. Eau De Toilette Natural Spray**Emporio Armani**£38.68**4.4★35 rev](https://www.amazon.co.uk/dp/B0026W0RCG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**GIORGIO ARMANI Emporio He Lui Il Él Classic Eau de Toilette 100 ml**Emporio Armani**£36.25**214 rev1y ago](https://www.amazon.co.uk/dp/B0DV4N87GS) [**Emporio Armani He Eau de Toilette for Men 50 ml White**GIORGIO ARMANI**£32.34**209 rev4y ago](https://www.amazon.co.uk/dp/B09WNBQVBQ) [**EMPORIO ARMANI STRONGER WITH YOU ABSOLUTE EAU DE PARFUM SPRAY - 100ML**Armani Beauty**£65.16**1,519 rev5y ago](https://www.amazon.co.uk/dp/B08WRLF7RG) [**Emporio Armani He Eau De Toilette 100ml**Armani Beauty**£35.04**700 rev5y ago](https://www.amazon.co.uk/dp/B08WCR2LPT) [**Emporio Armani Stronger With You Eau de Toilette 50ml Gift Set**Emporio Armani**£56.06**42 rev5y ago](https://www.amazon.co.uk/dp/B08L6YGVXD)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Armani EMPORIO SWY EDP INT. 30ml**Armani Beauty**£48.75**4.6★**▲ 421%**](https://www.amazon.co.uk/dp/B07K19CKBK) [**Giorgio Armani Armani Stronger With You Etv 150ml - 150ml**Armani Beauty**£59.67**4.7★**▲ 189%**](https://www.amazon.co.uk/dp/B07JVG5TZ6) [**Giorgio Armani Emporio Diamonds for Men Eau de Toilette Spray 75 ml**Armani Beauty**£29.11**4.8★**▲ 102%**](https://www.amazon.co.uk/dp/B0020MMC6Q) [**Emporio Armani ... lui / il / he / el 100ml 3.4 fl.oz. Eau De Toilette Natural Spray**Emporio Armani**£38.68**4.4★**▲ 79%**](https://www.amazon.co.uk/dp/B0026W0RCG) [**Emporio Armani Stronger With You 50ml Eau de Toilette 1.7 Fl.Oz EDT**Armani Beauty**£41.04**4.6★**▲ 43%**](https://www.amazon.co.uk/dp/B0719S9TPB)
**~~View all trending →~~**
## **What buyers say about emporio armani perfume for men**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**58%
*“Long lasting scent”*
**Value For Money**20%
*“Good value for money”*
**Quality-Overall**14%
*“Excellent product”*
**Durability**5%
*“longevity of it”*
**Product Condition**2%
*“New bottle, same fresh business”*
**Soft Feel**1%
*“Oh gorgeous soft”*
### **What buyers complain about **
**Size-Overall**25%
*“My old bottle which is also 100ml is 30% bigger”*
**Smell**25%
*“underrated fragrance for men”*
**Durability**25%
*“Very nice aftershave- doesn't last that long so its a 3 star for me”*
**Value For Money**13%
*“Absolutely tiny not worth the price tag”*
### **Top return reasons **
**Smell**29%
**Advertised Vs Actual Product**24%
**Value For Money**19%
**Functionality-Overall**9%
**Product Condition**6%
**Durability**6%
**Strength**3%
**Defective Material/Parts**3%
**Leak-Proof**3%
## **Common questions**
- **Is emporio armani perfume for men profitable to sell on Amazon United Kingdom?**
- The niche generates £52K/yr across 14 tracked products. 90-day search growth is -36.7%. Flapen's verdict: Skip it (39/100).
- **How competitive is the emporio armani perfume for men niche?**
- 3 brands and 79 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in emporio armani perfume for men?**
- Top complaints mined from reviews: Size-Overall, Smell, Durability. The return rate is 0.8%.
- **When does demand for emporio armani perfume for men peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 4.9× the quietest.
- **What does it cost to enter the emporio armani perfume for men niche?**
- Listings span £29.11–£65.16; the average listing price is £45.16 (sweet spot $15–$100). The average incumbent carries 993 reviews — the moat a new listing must climb.
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