---
title: "Reviews — elta md sunscreen - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/elta-md-sunscreen/reviews"
last_updated: "2026-08-09T20:06:50.031Z"
locale: en
meta:
  description: "Niche score 48/100 · £111K/yr market · 88K searches/yr · £23.45 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 48/100 · £111K/yr market · 88K searches/yr · £23.45 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Reviews — elta md sunscreen - Flapen"
---

# **elta md sunscreen**

**Skip it**

Brand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.

Market size 27Growth 59Conversion 61Competition 20Returns 99Price range 87Avg price 95Brand share 15Review moat 23Quality gap 45

**Returns**

**Incredible****0.2%**

return rate — above 5% kills the launch gate

**Avg price**

**Incredible****£23.45**

avg listing price — sweet spot $15–$100

**Price range**

**Great****£8.42–£76.70**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Good****5.3%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Good****+34.0%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Market size**

**Okay****£111K**

£111K/yr · 88K searches

**Review moat**

**Bad****7,512.75**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Bad****75%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****94%**

top-5 brand share — brand-locked demand

**Signals**[** Out of Stock**](https://flapen.com/research/niches?market=uk&signal=out_of_stock "OOS rate > 10%")

## Reviews