---
title: "Elroel Foundation Stick — £56K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/elroel-foundation-stick"
last_updated: "2026-08-09T21:04:44.345Z"
locale: en
meta:
description: "Niche score 55/100 · £56K/yr market · 185K searches/yr · £7.90 avg price. Soft demand (-73.8% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · £56K/yr market · 185K searches/yr · £7.90 avg price. Soft demand (-73.8% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Elroel Foundation Stick — £56K/yr Amazon UK Niche (2026) - Flapen"
---
# **elroel foundation stick**
**Worth a look**
Shows beatable incumbent ratings (3.3★), but soft demand (-73.8% this quarter) keeps it on the watch list.
Market size 14Growth 0Conversion 48Competition 81Returns 99Price range 50Avg price 22Brand share 90Review moat 68Quality gap 100
**Quality gap**
**Incredible****3.3★**
avg incumbent rating — lower means beatable quality
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Brand share**
**Great****45%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****34%**
top-5 click share — an open shelf
**Review moat**
**Good****764.91**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****£3.13–£26.92**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****3.8%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Bad****£7.90**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£56K**
£56K/yr · 185K searches
**Growth**
**Bad****-73.8%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500") [** Quality Gap**](https://flapen.com/research/niches?market=uk&signal=quality_gap "Avg rating < 4.0") [** Out of Stock**](https://flapen.com/research/niches?market=uk&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United Kingdom niche tracking, elroel foundation stick is a £56K/yr Amazon United Kingdom market (185K searches/yr). The top 5 brands hold 45% of demand. Verdict: Worth a look — 55/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **elroel foundation stick market data**
- **Units sold / yr**
- **6K–8K**
- avg 0–100/product
- **Revenue / yr**
- **£47K–£63K**
- units × avg price
- **Conversion rate**
- **3.8%**
- **Avg BSR**
- **#808**
- **Page quality**
- **0%**
- **Prime**
- **93%**
- **Sponsored**
- **87%**
- **Out of stock**
- **30.2%**
- **Avg brand age**
- **24 months**
- **Avg seller age**
- **150 days**
## **Competition & brand share**
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.
**Brands**
**40 **▲rising
**Sellers**
**79**
**Top-5 brand share**
**45%**
Top 20: 81%
**Top-5 click share**
**34%**
Top 20: 66%
**Open market**
**50%**
- Bangzi12% - ELROEL11% - SHEBEEDO10% - Noerrors7% - Vibbang5% - HQDA5%
## **Demand**
Weekly Amazon search volume, last 28 weeks — -73.8% search growth over the last 90 days.
6K4KSpike '26Jan '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/uk/beauty/elroel-foundation-stick/trend)
## **Top elroel foundation stick search terms**
- **colour changing foundation stick**48K/yr-83.8%3.5% conv. - **korean foundation stick**19K/yr-18.2%1.9% conv. - **elroel foundation stick**42K/yr-60.6%0.9% conv. - **white foundation stick**19K/yr-84.1%2.8% conv. - **korean colour changing foundation stick**11K/yr-69.8%2.8% conv. - **korean white foundation stick**6K/yr-56.8%3.7% conv. - **color changing foundation stick**5K/yr-81.2%1.9% conv. - **korean foundation stick with brush**5K/yr-80.5%2.0% conv. - **blanc cover cream stick**4K/yr-73.0%6.7% conv. - **2 in 1 colour changing foundation stick**8K/yr-81.8%5.4% conv. [**All search terms **](https://flapen.com/research/uk/beauty/elroel-foundation-stick/search-terms)
## **Top elroel foundation stick products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£2K6%£3K9%£5K12%£7K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**ELROEL Blanc Cover Cream Stick V White - Medium/Natural - Korean Color-Changing Foundation Stick with Volufiline - Medium to Full Coverage Dewy Finish Base Makeup - Dual-Ended with Detachable Brush**ELROEL**£26.92**3.9★3,467 rev](https://www.amazon.co.uk/dp/B0DJ8Z98MY) [2**Blanc Cover Cream Stick V - Color Changing Foundation Stick with Volufiline - Hydrating Concealer Base Makeup Dual-Ended with Built-in Brush Portable for Daily Use (Natural)**Bangzi**£7.60**3.0★17 rev](https://www.amazon.co.uk/dp/B0GTW9LVSW) [3**Blanc Cover Cream Stick V - Color Changing Foundation Stick with Volufiline - Hydrating Concealer Base Makeup Dual-Ended with Built-in Brush Portable for Daily Use (Natural) 2026**Bangzi**£8.79**3.2★12 rev](https://www.amazon.co.uk/dp/B0GTXKV8FG) [4**Noerrors 2 in 1 Colour Changing Foundation Stick for Mature Skin White Color Foundation with Brush Full Coverage Silky Cream Match for All Skin Types Concealer Contour Makeup 03Natural**Noerrors**£6.25**3.7★47 rev](https://www.amazon.co.uk/dp/B0FWHN2HCB) [5**2 in 1 Colour Changing Foundation Stick Cover Cream Stick V White FoundationStick Lightweight Hydrating Matte Stick Foundation with Detachable Brush FaceFoundation & ConcealerStick #5tan**SHEBEEDO**£6.49**3.3★28 rev](https://www.amazon.co.uk/dp/B0FSQ4HSB8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Color Changing Foundation Stick 2 In 1 Korean Foundation Stick with Detachable Brush Color Changing Full Coverage Concealer Foundation Stick Makeup Foundation for All Skin Types (Natural)**CELLENZA**£20.94**2 rev2mo ago](https://www.amazon.co.uk/dp/B0H1CXDHGC) [**Blanc Cover Cream Stick V - 2 in 1 Dual Ended White Foundation Stick with Brush - Korean Colour Changing Foundation Stick Hydrating Medium to Full Coverage Dewy Finish Base Makeup**NLFOX**£5.81**0 rev3mo ago](https://www.amazon.co.uk/dp/B0GT2YQQBX) [**Blanc Cover Cream Stick V - Color Changing Foundation Stick with Volufiline - Hydrating Concealer Base Makeup Dual-Ended with Built-in Brush Portable for Daily Use (Natural) 2026**Bangzi**£8.79**12 rev3mo ago](https://www.amazon.co.uk/dp/B0GTXKV8FG) [**Blanc Cover Cream Stick V - Color Changing Foundation Stick with Volufiline - Hydrating Concealer Base Makeup Dual-Ended with Built-in Brush Portable for Daily Use (Natural)**Bangzi**£7.60**17 rev3mo ago](https://www.amazon.co.uk/dp/B0GTW9LVSW) [**2PC Korean Colour Changing Foundation Stick for Mature Skin White Foundation Sticks Full Coverage Smooth Foundation Stick with Brush Full To Medium Coverage Base Makeup**Yabzfal**£8.26**5 rev3mo ago](https://www.amazon.co.uk/dp/B0GTV5SCXC)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Flawless Eraser Korean Foundation Stick Double Head with Brush Hydrating Lightweight Full Coverage Waterproof Multi-Use Makeup Stick for Contour Concealers for All Skin Types**SHEBEEDO**£6.80**3.8★**▲ 422%**](https://www.amazon.co.uk/dp/B0GQFR5YCX) [**2 in 1 Colour Changing Foundation Stick Korean White Foundation Stick with Brush Dual-Ended Hydrating Concealer Base Makeup Suitable for All Skin Types Daily Use Natural Coverage for Daily**Vibbang**£5.13**5.0★**▲ 421%**](https://www.amazon.co.uk/dp/B0GFWN1NNG) [**Blanc Cover Cream Stick V - Color Changing Foundation Stick with Volufiline - Hydrating Concealer Base Makeup Dual-Ended with Built-in Brush Portable for Daily Use (Natural) 2026**Bangzi**£8.79**3.2★**▲ 417%**](https://www.amazon.co.uk/dp/B0GTXKV8FG) [**Blanc Cover Cream Stick V - Color Changing Foundation Stick with Volufiline - Hydrating Concealer Base Makeup Dual-Ended with Built-in Brush Portable for Daily Use (Natural)**Bangzi**£7.60**3.0★**▲ 415%**](https://www.amazon.co.uk/dp/B0GTW9LVSW) [**Blanc Cover Cream Stick V - 2 in 1 Dual Ended White Foundation Stick with Brush - Korean Colour Changing Foundation Stick Hydrating Medium to Full Coverage Dewy Finish Base Makeup**NLFOX**£5.81**0.0★**▲ 415%**](https://www.amazon.co.uk/dp/B0GT2YQQBX)
**~~View all trending →~~**
## **What buyers say about elroel foundation stick**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**14%
*“Lasting colour”*
**Quality-Overall**14%
*“Excellent product”*
**Suitability Combination Skin**9%
*“it matched my skin perfectly”*
**Advertised Vs Actual Product**7%
*“Does what it says”*
**Ease Of Use**7%
*“Easy to use”*
**Coverage**6%
*“Buildable coverage”*
**Value For Money**6%
*“Worth the price”*
**Soft Feel**5%
*“goes on smoothly”*
**Ease Of Application**5%
*“Easy to apply”*
**Moist/Dry**3%
*“Love this, its very moisturising”*
### **What buyers complain about **
**Color**20%
*“The wrong colour”*
**Value For Money**12%
*“Expensive”*
**Functionality-Overall**7%
*“Not very effective unfortunately”*
**Coverage**6%
*“Very light coverage”*
**Advertised Vs Actual Product**4%
*“False advertising”*
**Durability**4%
*“Runs out very quickly”*
**Quality-Overall**4%
*“Really poor quality my skin looks bad”*
**Oily/Greasy**3%
*“Very greasy”*
**Allergies**3%
*“it was irritated by like”*
**Color Fading/Discoloration**2%
*“Looked orange after 3 use”*
### **Top return reasons **
**Color**24%
**Advertised Vs Actual Product**13%
**Functionality-Overall**13%
**Quality-Overall**5%
**Product Condition**4%
**Adhesion/Stickiness**4%
**Value For Money**4%
**Defective Material/Parts**3%
**Skin Health**3%
**Durability**3%
## **Common questions**
- **Is elroel foundation stick profitable to sell on Amazon United Kingdom?**
- The niche generates £56K/yr across 55 tracked products. 1 of 47 products launched in the last 360 days are still selling. 90-day search growth is -73.8%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the elroel foundation stick niche?**
- 40 brands and 79 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 45% of demand.
- **What do buyers complain about in elroel foundation stick?**
- Top complaints mined from reviews: Color, Value For Money, Functionality-Overall. The return rate is 0.2%.
- **What does it cost to enter the elroel foundation stick niche?**
- Listings span £3.13–£26.92; the average listing price is £7.90 (sweet spot $15–$100). The average incumbent carries 765 reviews — the moat a new listing must climb.
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