---
title: "Elizabeth Arden Perfume — £332K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/elizabeth-arden-perfume"
last_updated: "2026-08-05T22:33:02.140Z"
locale: en
meta:
description: "Niche score 49/100 · £332K/yr market · 321K searches/yr · £14.57 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · £332K/yr market · 321K searches/yr · £14.57 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Elizabeth Arden Perfume — £332K/yr Amazon UK Niche (2026) - Flapen"
---
# **elizabeth arden perfume**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 52Growth 30Conversion 75Competition 51Returns 98Price range 64Avg price 71Brand share 0Review moat 25Quality gap 33
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****7.1%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****£14.57**
avg listing price — sweet spot $15–$100
**Price range**
**Good****£6.52–£29.96**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****£332K**
£332K/yr · 321K searches
**Competition**
**Good****55%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+4.1%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****4,512.17**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, elizabeth arden perfume is a £332K/yr Amazon United Kingdom market (321K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 49/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **elizabeth arden perfume market data**
- **Units sold / yr**
- **25K–30K**
- avg 750–1,000/product
- **Revenue / yr**
- **£364K–£437K**
- units × avg price
- **Conversion rate**
- **7.1%**
- **Avg BSR**
- **#255**
- **Page quality**
- **0%**
- **Prime**
- **87%**
- **Sponsored**
- **63%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **69 months**
- **Avg seller age**
- **147 days**
## **Competition & brand share**
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**1 **—flat
**Sellers**
**137**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**55%**
Top 20: 89%
**Open market**
**0%**
- Elizabeth Arden100%
## **Demand**
Weekly Amazon search volume, last 41 weeks — +4.1% search growth over the last 90 days.
15K10KSpike '25Black Friday '25Holiday '25Spike '26Oct '25Nov '25Dec '25Feb '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/uk/beauty/elizabeth-arden-perfume/trend)
## **Top elizabeth arden perfume search terms**
- **elizabeth arden perfume**105K/yr-3.7%3.7% conv. - **elizabeth arden green tea**32K/yr+49.4%7.0% conv. - **red door perfume elizabeth arden**49K/yr-13.8%8.0% conv. - **red door perfume**25K/yr-2.7%5.5% conv. - **elizabeth arden green tea perfume**10K/yr+24.8%7.9% conv. - **red door**16K/yr-14.6%5.9% conv. - **green tea perfume**8K/yr+54.2%5.1% conv. - **blue grass perfume**12K/yr-9.6%14.8% conv. - **5th avenue perfume elizabeth arden**10K/yr+4.2%6.7% conv. - **elizabeth arden perfume for women**9K/yr+11.7%4.1% conv. [**All search terms **](https://flapen.com/research/uk/beauty/elizabeth-arden-perfume/search-terms)
## **Top elizabeth arden perfume products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£17K10%£33K15%£50K20%£66K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Elizabeth Arden Green- Tea Scent Spray- Eau Parfumee -Vaporisateur- 100 ml**Elizabeth Arden**£10.99**4.6★18,448 rev](https://www.amazon.co.uk/dp/B0009OAI40) [2**Elizabeth Arden Red Door Eau de Toilette Spray 100ml floral woody perfume luxury fragrance for women**Elizabeth Arden**£18.96**4.6★7,637 rev](https://www.amazon.co.uk/dp/B0009OAI1S) [3**Elizabeth Arden 5th Avenue Eau de Parfum Spray 125ml Fresh Floral Fragrance Luxury Perfume for Women**Elizabeth Arden**£13.96**4.5★14,005 rev](https://www.amazon.co.uk/dp/B0010MG8NU) [4**Elizabeth Arden Green Tea Skinscent Spray 30ml**Elizabeth Arden**£6.52**4.6★18,448 rev](https://www.amazon.co.uk/dp/B000VOPG54) [5**Elizabeth Arden Blue Grass Eau De Parfum 100ml Floral Fragrance Perfume for Women**Elizabeth Arden**£9.28**4.4★3,726 rev](https://www.amazon.co.uk/dp/B000C1VW3G)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Elizabeth Arden Green Tea Coconut Breeze Eau de Toilette Spray (100ml) Citrus Floral & Fruity Fragrance Luxury Perfume for Women**Elizabeth Arden**£9.50**500 rev2y ago](https://www.amazon.co.uk/dp/B0CTHXZWS4) [**Elizabeth Arden Red Door Revealed Eau de Parfum Spray 100ml Floral Fragrance Luxury Perfume for Women**Elizabeth Arden**£17.88**199 rev2y ago](https://www.amazon.co.uk/dp/B0CD89MKMM) [**Elizabeth Arden RED DOOR Eau de Toilette 100ml + 30ml 2-piece Gift Set fragrance gifting for women**Elizabeth Arden**£29.96**142 rev3y ago](https://www.amazon.co.uk/dp/B0BKK9B3DY) [**Elizabeth Arden Green Tea Citron Freesia Eau de Toilette Spray 100ml Fruity & Floral Fragrance Luxury Perfume for Women**Elizabeth Arden**£10.82**644 rev3y ago](https://www.amazon.co.uk/dp/B0BTTHM8B7) [**Elizabeth Arden White Tea EDP 100ml**Elizabeth Arden**£24.45**550 rev4y ago](https://www.amazon.co.uk/dp/B0B4F4GLRG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Elizabeth Arden Red Door 30ml 3Pc Set**Elizabeth Arden**£25.01**4.7★**▲ 167%**](https://www.amazon.co.uk/dp/B098XWSJ78) [**Elizabeth Arden Sunflowers Eau de Toilette 100ml floral perfume luxury fragrance for women**Elizabeth Arden**£10.84**4.7★**▲ 148%**](https://www.amazon.co.uk/dp/B00IMU0RDA) [**Green Tea Scent Spray Eau de Toilette 50ml**Elizabeth Arden**£10.86**4.6★**▲ 123%**](https://www.amazon.co.uk/dp/B0009OAI3Q) [**Elizabeth Arden Green Tea Citron Freesia Eau de Toilette Spray 100ml Fruity & Floral Fragrance Luxury Perfume for Women**Elizabeth Arden**£10.82**4.5★**▲ 63%**](https://www.amazon.co.uk/dp/B0BTTHM8B7) [**Elizabeth Arden Green- Tea Scent Spray- Eau Parfumee -Vaporisateur- 100 ml**Elizabeth Arden**£10.99**4.6★**▲ 44%**](https://www.amazon.co.uk/dp/B0009OAI40)
**~~View all trending →~~**
## **What buyers say about elizabeth arden perfume**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**67%
*“Long lasting fragrance”*
**Value For Money**15%
*“Good value for money”*
**Quality-Overall**5%
*“The price point is brilliant too — incredible quality without breaking the bank”*
**Advertised Vs Actual Product**3%
*“came as advertised”*
**Soft Feel**1%
*“leaves your skin soft”*
**Suitability Dry Skin**1%
*“A beautiful scented cream that really does moisturise very dry skin”*
**Durability**1%
*“Lasts well also, highly recommend”*
**Size-Overall**1%
*“Great size”*
**Suitability Hot Weather**1%
*“Good for every season”*
**Comfort-Overall**0%
*“pleasant after a while”*
### **What buyers complain about **
**Smell**49%
*“Old lady scent”*
**Durability**11%
*“Does not last”*
**Value For Money**9%
*“Waste of money”*
**Strength**3%
*“It's a little less stronger than what I know”*
**Size-Overall**2%
*“it bigger than the money”*
**Ease Of Use**2%
*“Very difficult to use”*
**Allergies**1%
*“But I came out in a rash so cant use this one”*
**Quality-Overall**1%
*“This is not a good quality”*
**Functionality-Overall**1%
*“This fragrance didnt work for me”*
### **Top return reasons **
**Smell**71%
**Advertised Vs Actual Product**6%
**Size-Overall**6%
**Defective Material/Parts**5%
**Value For Money**3%
**Quality-Overall**2%
**Functionality-Overall**1%
**Durability**1%
**Ease Of Use**1%
**Product Condition**1%
## **Common questions**
- **Is elizabeth arden perfume profitable to sell on Amazon United Kingdom?**
- The niche generates £332K/yr across 30 tracked products. 90-day search growth is +4.1%. Flapen's verdict: Skip it (49/100).
- **How competitive is the elizabeth arden perfume niche?**
- 1 brands and 137 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in elizabeth arden perfume?**
- Top complaints mined from reviews: Smell, Durability, Value For Money. The return rate is 0.5%.
- **What does it cost to enter the elizabeth arden perfume niche?**
- Listings span £6.52–£29.96; the average listing price is £14.57 (sweet spot $15–$100). The average incumbent carries 4,512 reviews — the moat a new listing must climb.
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