---
title: "Trend — elemis eye cream - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/elemis-eye-cream/trend"
last_updated: "2026-08-09T17:27:51.354Z"
locale: en
meta:
  description: "Niche score 33/100 · £33K/yr market · 24K searches/yr · £31.32 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 33/100 · £33K/yr market · 24K searches/yr · £31.32 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — elemis eye cream - Flapen"
---

# **elemis eye cream**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 8Growth 8Conversion 53Competition 2Returns 99Price range 82Avg price 95Brand share 0Review moat 22Quality gap 55

**Returns**

**Incredible****0.2%**

return rate — above 5% kills the launch gate

**Avg price**

**Incredible****£31.32**

avg listing price — sweet spot $15–$100

**Price range**

**Great****£8.32–£49.05**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Good****4.3%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Bad****9,033**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Bad****£33K**

£33K/yr · 24K searches

**Growth**

**Bad****-34.1%**

90-day search growth — must beat 0% to launch

**Competition**

**Bad****97%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## Trend