---
title: "Elemis Eye Cream — £33K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/elemis-eye-cream"
last_updated: "2026-08-09T19:51:54.586Z"
locale: en
meta:
description: "Niche score 33/100 · £33K/yr market · 24K searches/yr · £31.32 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 33/100 · £33K/yr market · 24K searches/yr · £31.32 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Elemis Eye Cream — £33K/yr Amazon UK Niche (2026) - Flapen"
---
# **elemis eye cream**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 8Growth 8Conversion 53Competition 2Returns 99Price range 82Avg price 95Brand share 0Review moat 22Quality gap 55
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****£31.32**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£8.32–£49.05**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****4.3%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Bad****9,033**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****£33K**
£33K/yr · 24K searches
**Growth**
**Bad****-34.1%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****97%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, elemis eye cream is a £33K/yr Amazon United Kingdom market (24K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Dec. Verdict: Skip it — 33/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **elemis eye cream market data**
- **Units sold / yr**
- **1K–2K**
- avg 100–250/product
- **Revenue / yr**
- **£39K–£47K**
- units × avg price
- **Conversion rate**
- **4.3%**
- **Avg BSR**
- **#31**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **67 months**
- **Avg seller age**
- **144 days**
## **Competition & brand share**
The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▼falling
**Sellers**
**8**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**97%**
Top 20: 100%
**Open market**
**0%**
- Elemis95% - CeraVe3% - Clinique3% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -34.1% search growth over the last 90 days.
2K1KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul, Dec · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/uk/beauty/elemis-eye-cream/trend)
## **Top elemis eye cream search terms**
- **elemis eye cream**17K/yr-42.6%5.3% conv. - **elemis eye**5K/yr-4.8%5.3% conv. - **elemis eye serum**2K/yr-23.5%7.0% conv. [**All search terms **](https://flapen.com/research/uk/beauty/elemis-eye-cream/search-terms)
## **Top elemis eye cream products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£5K30%£10K45%£15K60%£20K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 6 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**ELEMIS Pro-Collagen Advanced Eye Treatment Hydrating Under Eye Cream Formulated with Protein-Rich Actives for a Youthful Complexion Weightless Anti-Wrinkle Eye Cream to Smooth and Firm 15ml**Elemis**£34.69**4.5★2,198 rev](https://www.amazon.co.uk/dp/B009G532FA) [2**ELEMIS Pro-Collagen Vitality Eye Cream 15ml Anti-Aging Eye Treatment for Fine Lines Wrinkles & Puffiness Hydrating Firming Formula Clear**Elemis**£49.05**4.2★256 rev](https://www.amazon.co.uk/dp/B0BGMJ4LR9) [3**ELEMIS Pro-Collagen Eye Revive Mask 3-in-1 Anti-Wrinkle Optic Cream for Dark Circles Refreshing Vision Gel to Brighten Hydrate and Rejuvenate Moisturising Under Gaze Cream 15ml**Elemis**£39.36**4.2★633 rev](https://www.amazon.co.uk/dp/B083R552XL) [4**ELEMIS Midnight Glow Skincare Gift Set for Women Travel Size Face Care Essentials for Radiance & Hydration Luxury Self-Care & Birthday Gift for Women**Elemis**£34.96**4.7★229 rev](https://www.amazon.co.uk/dp/B0DYPLGSZQ) [5**CeraVe Eye Repair Cream with 3 Ceramides for Dark Circles & Puffiness 14ml**CeraVe**£8.32**4.3★45,007 rev](https://www.amazon.co.uk/dp/B07C5T3DKW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**ELEMIS Midnight Glow Skincare Gift Set for Women Travel Size Face Care Essentials for Radiance & Hydration Luxury Self-Care & Birthday Gift for Women**Elemis**£34.96**229 rev1y ago](https://www.amazon.co.uk/dp/B0DYPLGSZQ) [**ELEMIS Pro-Collagen Vitality Eye Cream 15ml Anti-Aging Eye Treatment for Fine Lines Wrinkles & Puffiness Hydrating Firming Formula Clear**Elemis**£49.05**256 rev3y ago](https://www.amazon.co.uk/dp/B0BGMJ4LR9) [**ELEMIS Pro-Collagen Eye Revive Mask 3-in-1 Anti-Wrinkle Optic Cream for Dark Circles Refreshing Vision Gel to Brighten Hydrate and Rejuvenate Moisturising Under Gaze Cream 15ml**Elemis**£39.36**633 rev6y ago](https://www.amazon.co.uk/dp/B083R552XL) [**CeraVe Eye Repair Cream with 3 Ceramides for Dark Circles & Puffiness 14ml**CeraVe**£8.32**45,007 rev8y ago](https://www.amazon.co.uk/dp/B07C5T3DKW) [**ELEMIS Pro-Collagen Advanced Eye Treatment Hydrating Under Eye Cream Formulated with Protein-Rich Actives for a Youthful Complexion Weightless Anti-Wrinkle Eye Cream to Smooth and Firm 15ml**Elemis**£34.69**2,198 rev12y ago](https://www.amazon.co.uk/dp/B009G532FA)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**ELEMIS Midnight Glow Skincare Gift Set for Women Travel Size Face Care Essentials for Radiance & Hydration Luxury Self-Care & Birthday Gift for Women**Elemis**£34.96**4.7★**▲ 23%**](https://www.amazon.co.uk/dp/B0DYPLGSZQ) [**ELEMIS Pro-Collagen Eye Revive Mask 3-in-1 Anti-Wrinkle Optic Cream for Dark Circles Refreshing Vision Gel to Brighten Hydrate and Rejuvenate Moisturising Under Gaze Cream 15ml**Elemis**£39.36**4.2★**— 9%**](https://www.amazon.co.uk/dp/B083R552XL) [**ELEMIS Pro-Collagen Advanced Eye Treatment Hydrating Under Eye Cream Formulated with Protein-Rich Actives for a Youthful Complexion Weightless Anti-Wrinkle Eye Cream to Smooth and Firm 15ml**Elemis**£34.69**4.5★**— 3%**](https://www.amazon.co.uk/dp/B009G532FA) [**ELEMIS Pro-Collagen Vitality Eye Cream 15ml Anti-Aging Eye Treatment for Fine Lines Wrinkles & Puffiness Hydrating Firming Formula Clear**Elemis**£49.05**4.2★**— 1%**](https://www.amazon.co.uk/dp/B0BGMJ4LR9) [**CeraVe Eye Repair Cream with 3 Ceramides for Dark Circles & Puffiness 14ml**CeraVe**£8.32**4.3★**▼ 26%**](https://www.amazon.co.uk/dp/B07C5T3DKW)
**~~View all trending →~~**
## **What buyers say about elemis eye cream**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**21%
*“they all gave very good reports”*
**Soft Feel**11%
*“This one has been really gentle”*
**Moist/Dry**8%
*“it does moisturise my sensitive skin”*
**Suitability Combination Skin**7%
*“Excellent quality products for skin care”*
**Advertised Vs Actual Product**7%
*“As advertised”*
**Ease Of Use**6%
*“It is easy to use”*
**Absorbency**5%
*“Goes on and absorbs so nicely”*
**Weight Light**5%
*“This ice cream is beautiful lightweight”*
**Value For Money**4%
*“Its an affordable”*
**Ease Of Application**4%
*“The product container itself is pretty decent I have to say out of all the ones I've tried this one is the best in terms of accessibility to apply product”*
### **What buyers complain about **
**Value For Money**15%
*“Too expensive”*
**Symptom Reduction**13%
*“I have seen little to no progress of my under eyes brightening up”*
**Allergies**9%
*“makes my eyes feel itchy”*
**Functionality-Overall**9%
*“Didnt work for me”*
**Size-Overall**9%
*“smaller than I thought”*
**Skin Health**5%
*“Shocked they cam sell something that can hurt the skin this badly”*
**Animal Testing/Cruelty Free**5%
*“dont hold cruelty-free certification”*
**Suitability Combination Skin**5%
*“made no difference to my skin”*
**Texture/Consistency-Overall**4%
*“The consistency of this product seemed to be very different from that bought previously”*
**Advertised Vs Actual Product**3%
*“Seemed not quite right”*
### **Top return reasons **
**Functionality-Overall**22%
**Moist/Dry**17%
**Skin Health**11%
**Value For Money**8%
**Side Effects**8%
**Product Condition**7%
**Quality-Overall**6%
**Size-Overall**4%
**Texture/Consistency-Overall**3%
**Ease Of Use**3%
## **Common questions**
- **Is elemis eye cream profitable to sell on Amazon United Kingdom?**
- The niche generates £33K/yr across 6 tracked products. 90-day search growth is -34.1%. Flapen's verdict: Skip it (33/100).
- **How competitive is the elemis eye cream niche?**
- 3 brands and 8 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in elemis eye cream?**
- Top complaints mined from reviews: Value For Money, Symptom Reduction, Allergies. The return rate is 0.2%.
- **When does demand for elemis eye cream peak?**
- Demand peaks in Jul–Dec; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the elemis eye cream niche?**
- Listings span £8.32–£49.05; the average listing price is £31.32 (sweet spot $15–$100). The average incumbent carries 9,033 reviews — the moat a new listing must climb.
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