---
title: "Egf Serum — £38K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/egf-serum"
last_updated: "2026-08-09T17:20:05.425Z"
locale: en
meta:
description: "Niche score 37/100 · £38K/yr market · 42K searches/yr · £11.95 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 37/100 · £38K/yr market · 42K searches/yr · £11.95 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Egf Serum — £38K/yr Amazon UK Niche (2026) - Flapen"
---
# **egf serum**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 10Growth 37Conversion 78Competition 11Returns 100Price range 0Avg price 50Brand share 0Review moat 33Quality gap 65
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****7.7%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Good****£11.95**
avg listing price — sweet spot $15–$100
**Growth**
**Okay****+9.8%**
90-day search growth — must beat 0% to launch
**Review moat**
**Okay****3,187.67**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****87%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****£38K**
£38K/yr · 42K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£7.35–£14.96**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, egf serum is a £38K/yr Amazon United Kingdom market (42K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 37/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **egf serum market data**
- **Units sold / yr**
- **4K–5K**
- avg 250–500/product
- **Revenue / yr**
- **£48K–£60K**
- units × avg price
- **Conversion rate**
- **7.7%**
- **Avg BSR**
- **#296**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **67%**
- **Out of stock**
- **4.2%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **153 days**
## **Competition & brand share**
The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **—flat
**Sellers**
**89**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**87%**
Top 20: 100%
**Open market**
**0%**
- The INKEY List50% - DearKlairs44% - The Ordinary6% - Open — no brand owns it (0%)
## **Top egf serum search terms**
- **egf serum**6K/yr+47.7%3.1% conv. - **dear klairs**6K/yr+45.4%3.8% conv. - **klairs**7K/yr+9.5%6.3% conv. - **inkey list vitamin c serum**7K/yr-20.9%15.0% conv. - **egf**4K/yr+71.9%2.3% conv. - **inkey list vitamin c**3K/yr-9.0%18.0% conv. - **growth factor serum**3K/yr-24.9%5.3% conv. - **inkey vitamin c serum**3K/yr-17.8%19.6% conv. - **the inkey list vitamin c serum**2K/yr-32.0%16.7% conv. [**All search terms **](https://flapen.com/research/uk/beauty/egf-serum/search-terms)
## **Top egf serum products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£6K30%£11K45%£17K60%£23K1K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**The INKEY List 15% Vitamin C and EGF Serum Helps to Intensively Brighten All Skin Types 30ml**The INKEY List**£8.21**4.4★1,623 rev](https://www.amazon.co.uk/dp/B09N9XS8DF) [2**DearKlairs Midnight Blue Youth Activating Drop 0.67 fl oz (20 ml) | Dual EGF Peptides Guaiazulene Adenosine Night Serum Watery Light Texture**DearKlairs**£13.10**4.3★1,219 rev](https://www.amazon.co.uk/dp/B071GQP892) [3**The INKEY List 30% Vitamin C Serum to Help Brighten Skin Suitable for Most Skin Types 30ml**The INKEY List**£7.35**3.8★1,252 rev](https://www.amazon.co.uk/dp/B07GLZGRGR) [4**The Ordinary GF 15% Solution Anti-Aging Formula for Visible Skin & Wrinkle Repair 30ml**The Ordinary**£10.21**4.6★2,212 rev](https://www.amazon.co.uk/dp/B0DTBZYRC7) [5**DearKlairs Rich Moist Soothing Cream 80ml Sensitive Skin Hypoallergenic Centella Asiatica Ceremide Moisturizer Full Hydration Non-sticky texture K-beauty**DearKlairs**£14.37**4.6★1,288 rev](https://www.amazon.co.uk/dp/B092VNQS57)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**The Ordinary GF 15% Solution Anti-Aging Formula for Visible Skin & Wrinkle Repair 30ml**The Ordinary**£10.21**2,212 rev1y ago](https://www.amazon.co.uk/dp/B0DTBZYRC7) [**DearKlairs Rich Moist Soothing Cream 80ml Sensitive Skin Hypoallergenic Centella Asiatica Ceremide Moisturizer Full Hydration Non-sticky texture K-beauty**DearKlairs**£14.37**1,288 rev2y ago](https://www.amazon.co.uk/dp/B092VNQS57) [**The INKEY List 15% Vitamin C and EGF Serum Helps to Intensively Brighten All Skin Types 30ml**The INKEY List**£8.21**1,623 rev5y ago](https://www.amazon.co.uk/dp/B09N9XS8DF) [**DearKlairs Midnight Blue Calming Cream For oily troubled and sensitive skin rapidly calm and soothe sensitivity (2 Ounce (Pack of 1))**DearKlairs**£14.11**1,861 rev7y ago](https://www.amazon.co.uk/dp/B07GR1JDBT) [**The INKEY List 30% Vitamin C Serum to Help Brighten Skin Suitable for Most Skin Types 30ml**The INKEY List**£7.35**1,252 rev7y ago](https://www.amazon.co.uk/dp/B07GLZGRGR)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**DearKlairs Midnight Blue Youth Activating Drop 0.67 fl oz (20 ml) | Dual EGF Peptides Guaiazulene Adenosine Night Serum Watery Light Texture**DearKlairs**£13.10**4.3★**▲ 156%**](https://www.amazon.co.uk/dp/B071GQP892) [**DearKlairs Rich Moist Soothing Cream 80ml Sensitive Skin Hypoallergenic Centella Asiatica Ceremide Moisturizer Full Hydration Non-sticky texture K-beauty**DearKlairs**£14.37**4.6★**— 6%**](https://www.amazon.co.uk/dp/B092VNQS57) [**The INKEY List 15% Vitamin C and EGF Serum Helps to Intensively Brighten All Skin Types 30ml**The INKEY List**£8.21**4.4★**▼ 10%**](https://www.amazon.co.uk/dp/B09N9XS8DF) [**DearKlairs Midnight Blue Calming Cream For oily troubled and sensitive skin rapidly calm and soothe sensitivity (2 Ounce (Pack of 1))**DearKlairs**£14.11**4.6★**▼ 12%**](https://www.amazon.co.uk/dp/B07GR1JDBT) [**The Ordinary GF 15% Solution Anti-Aging Formula for Visible Skin & Wrinkle Repair 30ml**The Ordinary**£10.21**4.6★**▼ 17%**](https://www.amazon.co.uk/dp/B0DTBZYRC7)
**~~View all trending →~~**
## **What buyers say about egf serum**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Suitability Dry Skin**11%
*“Balances and doesnt dry skin out”*
**Quality-Overall**11%
*“Overall, a strong, effective option if you are specifically looking for a high dose vitamin C product”*
**Suitability Combination Skin**10%
*“My skin has noticeably improved”*
**Value For Money**10%
*“Great Price”*
**Moist/Dry**9%
*“Really good moisture cream would recommend”*
**Allergies**8%
*“I liked the product; it's good and doesn't cause me any irritation”*
**Brightness/Shine/Glow**5%
*“Whilst slightly sticky on the skin it Leaves a lovely glowy look”*
**Ease Of Use**4%
*“Easy to use”*
**Absorbency**3%
*“absorbs well”*
**Smell**2%
*“fragrance free meaning it's good for sensitive skin like mine”*
### **What buyers complain about **
**Smell**12%
*“very strong chemical like smell”*
**Moist/Dry**10%
*“It is not hydrating”*
**Allergies**9%
*“Bad reaction”*
**Skin Health**8%
*“Didn't notice any change in skin condition”*
**Value For Money**8%
*“Not cheap”*
**Color**8%
*“not the light transparent brownish that it usually is”*
**Durability**6%
*“Oxidised quickly, does not last long”*
**Color Fading/Discoloration**5%
*“The color of the fluid is already oxidised which should be clear”*
**Quality-Overall**5%
*“the quality is shocking”*
**Advertised Vs Actual Product**3%
*“although the description was the same when it arrived the bottle label was slightly different”*
### **Top return reasons **
**Ingredients-Overall**50%
**Moist/Dry**25%
**Suitability Dry Skin**25%
## **Common questions**
- **Is egf serum profitable to sell on Amazon United Kingdom?**
- The niche generates £38K/yr across 9 tracked products. 90-day search growth is +9.8%. Flapen's verdict: Skip it (37/100).
- **How competitive is the egf serum niche?**
- 3 brands and 89 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in egf serum?**
- Top complaints mined from reviews: Smell, Moist/Dry, Allergies. The return rate is 0.1%.
- **What does it cost to enter the egf serum niche?**
- Listings span £7.35–£14.96; the average listing price is £11.95 (sweet spot $15–$100). The average incumbent carries 3,188 reviews — the moat a new listing must climb.
## **Related niches in Beauty**
- 68 [**cellulite massager**](https://flapen.com/research/uk/beauty/cellulite-massager)£199K/yr+31.0%**Worth a look**- 68 [**anti chafing stick**](https://flapen.com/research/uk/beauty/anti-chafing-stick)£446K/yr+174.2%**Worth a look**- 68 [**mens aftershave**](https://flapen.com/research/uk/beauty/mens-aftershave)£5.0M/yr+20.0%**Launch it**- 68 [**face gems**](https://flapen.com/research/uk/beauty/face-gems)£156K/yr+184.1%**Worth a look**- 68 [**england face paint**](https://flapen.com/research/uk/beauty/england-face-paint)£20K/yr>1,000%**Worth a look**- 68 [**primus aged garlic**](https://flapen.com/research/uk/beauty/primus-aged-garlic)£18K/yr+144.2%**Worth a look**[**All Beauty niches **](https://flapen.com/research/uk/beauty)