---
title: "Reviews — eau de cologne - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/eau-de-cologne/reviews"
last_updated: "2026-08-09T20:05:58.467Z"
locale: en
meta:
  description: "Niche score 59/100 · £122K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 59/100 · £122K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Reviews — eau de cologne - Flapen"
---

# **eau de cologne**

**Worth a look**

Shows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 28Growth 74Conversion 76Competition 82Returns 99Price range 64Avg price 52Brand share 2Review moat 55Quality gap 50

**Returns**

**Incredible****0.3%**

return rate — above 5% kills the launch gate

**Competition**

**Great****33%**

top-5 click share — an open shelf

**Conversion**

**Great****7.3%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Good****+58.5%**

90-day search growth — must beat 0% to launch

**Price range**

**Good****£3.37–£35.39**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Good****1,313.67**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Good****£12.18**

avg listing price — sweet spot $15–$100

**Quality gap**

**Good****4.5★**

avg incumbent rating — lower means beatable quality

**Market size**

**Okay****£122K**

£122K/yr · 138K searches

**Brand share**

**Bad****99%**

top-5 brand share — brand-locked demand

## Reviews