---
title: "Trend — dry wipes - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/dry-wipes/trend"
last_updated: "2026-08-09T17:25:57.542Z"
locale: en
meta:
  description: "Niche score 62/100 · £382K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 62/100 · £382K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — dry wipes - Flapen"
---

# **dry wipes**

**Worth a look**

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 55Growth 24Conversion 96Competition 52Returns 100Price range 75Avg price 52Brand share 64Review moat 80Quality gap 58

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****14.4%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Great****407.27**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Great****£2.55–£53.28**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Good****66%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Market size**

**Good****£382K**

£382K/yr · 217K searches

**Competition**

**Good****54%**

top-5 click share — leaders hold, buyers still browse

**Avg price**

**Good****£12.23**

avg listing price — sweet spot $15–$100

**Growth**

**Bad****-1.3%**

90-day search growth — must beat 0% to launch

## Trend