---
title: "Dry Shampoo Volume — £77K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/dry-shampoo-volume"
last_updated: "2026-08-09T13:10:34.776Z"
locale: en
meta:
description: "Niche score 43/100 · £77K/yr market · 152K searches/yr · £6.04 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · £77K/yr market · 152K searches/yr · £6.04 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Dry Shampoo Volume — £77K/yr Amazon UK Niche (2026) - Flapen"
---
# **dry shampoo volume**
**Skip it**
Prices mostly outside the sweet spot ($2.08–$14.77) — this niche doesn't clear our bar today.
Market size 19Growth 52Conversion 81Competition 25Returns 100Price range 0Avg price 17Brand share 24Review moat 25Quality gap 58
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****8.4%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Growth**
**Good****+23.3%**
90-day search growth — must beat 0% to launch
**Competition**
**Okay****70%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Bad****4,620.38**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****90%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****£77K**
£77K/yr · 152K searches
**Avg price**
**Bad****£6.04**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£2.08–£14.77**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, dry shampoo volume is a £77K/yr Amazon United Kingdom market (152K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Aug–Sep–Oct–Nov. Verdict: Skip it — 43/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dry shampoo volume market data**
- **Units sold / yr**
- **10K–13K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **£60K–£76K**
- units × avg price
- **Conversion rate**
- **8.4%**
- **Avg BSR**
- **#68**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **54 months**
- **Avg seller age**
- **168 days**
## **Competition & brand share**
The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **▼falling
**Sellers**
**57**
**Top-5 brand share**
**90%**
Top 20: 100%
**Top-5 click share**
**70%**
Top 20: 100%
**Open market**
**6%**
- Brushworks51% - Batiste19% - Wishesla7% - Moroccanoil7% - Living Proof6% - Nuva Botanicals4% - Open — no brand owns it (2 brands, 6%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +23.3% search growth over the last 90 days.
50K30KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 14.8×
[**Open Trend **](https://flapen.com/research/uk/beauty/dry-shampoo-volume/trend)
## **Top dry shampoo volume search terms**
- **mini dry shampoo**38K/yr+22.3%6.6% conv. - **travel dry shampoo**26K/yr+22.5%7.6% conv. - **dry shampoo travel size**23K/yr+25.6%7.4% conv. - **travel size dry shampoo**23K/yr+10.6%6.8% conv. - **mini dry shampoo travel size**9K/yr+29.9%8.1% conv. - **dry shampoo mini**7K/yr+34.5%7.5% conv. - **travel dry shampoo mini**5K/yr+9.8%8.3% conv. - **dry shampoo travel**4K/yr+36.5%8.1% conv. - **100ml dry shampoo**3K/yr+66.3%6.1% conv. - **dry shampoo 100ml**4K/yr+16.9%5.7% conv. [**All search terms **](https://flapen.com/research/uk/beauty/dry-shampoo-volume/search-terms)
## **Top dry shampoo volume products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£8K20%£15K30%£23K40%£31K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Brushworks Refresh & Revitalise Floral Dry Shampoo 50ml - Travel Size No Rinse Oil Absorbing Hair Refresher Instant Volume All Hair Types Floral Scent Vegan & Cruelty-Free**Brushworks**£2.19**4.3★267 rev](https://www.amazon.co.uk/dp/B0CVLD53WS) [2**Brushworks Refresh & Revitalise Fruity Watermelon Dry Shampoo Mini 50ml Travel Size Absorbs Oil Adds Volume & Refreshes Hair On-the-Go**Brushworks**£2.44**4.4★27 rev](https://www.amazon.co.uk/dp/B0FDKXY6HL) [3**Travel Size Dry Shampoo Bundle with Original No Rise Shampoo 50ml Pack of 4 All Hair Types Instant Hair Refresh For Oily and Greasy Hair and Wishesla Thank You Card**Wishesla**£14.77**4.7★29 rev](https://www.amazon.co.uk/dp/B0D6GJG88J) [4**LivingProof Perfect Hair Day Dry Shampoo for Women & Men Detoxifies Scalp Actually Cleans Hair by Absorbing Oil Sweat & Odor Leaves Soft Hair with Light Texture & Long-Lasting Crisp Scent**Living Proof**£9.90**4.2★8,842 rev](https://www.amazon.co.uk/dp/B016LOCL2S) [5**Batiste Dry Shampoo in Blush 200ml Floral & Flirty Fragrance No Rinse Spray to Refresh Hair in Between Washes (Packing May Vary)**Batiste**£2.08**4.7★8,835 rev](https://www.amazon.co.uk/dp/B00MAJQH24)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Nuva Botanicals Non Aerosol Dry Shampoo Powder with Biotin - Lavender Extract and Korean Ginseng - Volumizing Travel Size (0.42 oz) - Gifts for Her**Nuva Botanicals**£9.11**1,714 rev8mo ago](https://www.amazon.co.uk/dp/B0D2BMLH6L) [**Brushworks Refresh & Revitalise Fruity Watermelon Dry Shampoo Mini 50ml Travel Size Absorbs Oil Adds Volume & Refreshes Hair On-the-Go**Brushworks**£2.44**27 rev1y ago](https://www.amazon.co.uk/dp/B0FDKXY6HL) [**Batiste Sensitive Scalp Lightly Scented Dry Shampoo Dermatologically Tested Kind to Scalp No Rinse Shampoo Hair Spray Gentle Lightweight Formula for Refreshed Hair Infused with Aloe Vera 200ml**Batiste**£2.23**385 rev1y ago](https://www.amazon.co.uk/dp/B0DQLB23B8) [**Batiste Sensitive Scalp Fragance Free Dry Shampoo Dermatologically Tested Kind to Scalp No Rinse Shampoo Hair Spray Gentle Lightweight Formula for Refreshed Hair 200ml**Batiste**£2.19**496 rev1y ago](https://www.amazon.co.uk/dp/B0DQL9D819) [**Travel Size Dry Shampoo Bundle with Original No Rise Shampoo 50ml Pack of 4 All Hair Types Instant Hair Refresh For Oily and Greasy Hair and Wishesla Thank You Card**Wishesla**£14.77**29 rev2y ago](https://www.amazon.co.uk/dp/B0D6GJG88J)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Brushworks Refresh & Revitalise Fruity Watermelon Dry Shampoo Mini 50ml Travel Size Absorbs Oil Adds Volume & Refreshes Hair On-the-Go**Brushworks**£2.44**4.4★**▲ 115%**](https://www.amazon.co.uk/dp/B0FDKXY6HL) [**Batiste Sensitive Scalp Lightly Scented Dry Shampoo Dermatologically Tested Kind to Scalp No Rinse Shampoo Hair Spray Gentle Lightweight Formula for Refreshed Hair Infused with Aloe Vera 200ml**Batiste**£2.23**4.5★**▲ 44%**](https://www.amazon.co.uk/dp/B0DQLB23B8) [**Nuva Botanicals Non Aerosol Dry Shampoo Powder with Biotin - Lavender Extract and Korean Ginseng - Volumizing Travel Size (0.42 oz) - Gifts for Her**Nuva Botanicals**£9.11**4.2★**▲ 39%**](https://www.amazon.co.uk/dp/B0D2BMLH6L) [**Batiste Sensitive Scalp Fragance Free Dry Shampoo Dermatologically Tested Kind to Scalp No Rinse Shampoo Hair Spray Gentle Lightweight Formula for Refreshed Hair 200ml**Batiste**£2.19**4.6★**▲ 23%**](https://www.amazon.co.uk/dp/B0DQL9D819) [**Moroccanoil Dry Shampoo Light Tones**Moroccanoil**£7.69**4.3★**▲ 23%**](https://www.amazon.co.uk/dp/B0100QOX0Q)
**~~View all trending →~~**
## **What buyers say about dry shampoo volume**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Moist/Dry**20%
*“Dry handy”*
**Smell**17%
*“The smell is absolutely beautiful”*
**Quality-Overall**13%
*“Excellent product”*
**Ease Of Use**7%
*“easy to use”*
**Value For Money**5%
*“Great value for money”*
**Advertised Vs Actual Product**4%
*“Does what itcsays”*
**Efficiency**3%
*“this is so much more effective”*
**Size-Overall**3%
*“the size is perfect”*
**Allergies**2%
*“Great for allergies”*
**Washability**2%
*“keeps her fresh inbetween the drawn out washes”*
### **What buyers complain about **
**Size-Overall**13%
*“it is TINY”*
**Smell**7%
*“Way to perfumey”*
**Allergies**7%
*“it doesnt seem to make my head as itchy so Ill go with it”*
**Hair Related**6%
*“It didn't add volume to my hair intact after using my hair was quite limp”*
**Residue**5%
*“caused a bit more powdery residue”*
**Ease Of Use**4%
*“Hard to use”*
**Oily/Greasy**4%
*“Not tried the sensitive dry shampoo before and I don't like it, it's doesn't refresh your hair like the regular one, it makes it heavy and greasy”*
**Value For Money**4%
*“Shame its expensive”*
**Moist/Dry**4%
*“by the end of the day my scalp gets get dry and itchy”*
**Durability**3%
*“A little disappointed with the longevity”*
### **Top return reasons **
**Size-Overall**36%
**Functionality-Overall**18%
**Dispensing Mechanism**7%
**Natural Ingredients**7%
**Ingredients-Overall**7%
**Value For Money**7%
**Hair Related**7%
**Quality-Overall**7%
**Defective Material/Parts**4%
## **Common questions**
- **Is dry shampoo volume profitable to sell on Amazon United Kingdom?**
- The niche generates £77K/yr across 13 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +23.3%. Flapen's verdict: Skip it (43/100).
- **How competitive is the dry shampoo volume niche?**
- 8 brands and 57 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 90% of demand.
- **What do buyers complain about in dry shampoo volume?**
- Top complaints mined from reviews: Size-Overall, Smell, Allergies. The return rate is 0.1%.
- **When does demand for dry shampoo volume peak?**
- Demand peaks in Aug–Sep–Oct–Nov; the busiest month runs 14.8× the quietest.
- **What does it cost to enter the dry shampoo volume niche?**
- Listings span £2.08–£14.77; the average listing price is £6.04 (sweet spot $15–$100). The average incumbent carries 4,620 reviews — the moat a new listing must climb.
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