---
title: "Dry Shampoo Powder — £45K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/dry-shampoo-powder"
last_updated: "2026-08-09T15:15:14.756Z"
locale: en
meta:
description: "Niche score 48/100 · £45K/yr market · 97K searches/yr · £8.98 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · £45K/yr market · 97K searches/yr · £8.98 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Dry Shampoo Powder — £45K/yr Amazon UK Niche (2026) - Flapen"
---
# **dry shampoo powder**
**Skip it**
A small market ($45K/yr) — this niche doesn't clear our bar today.
Market size 11Growth 16Conversion 59Competition 55Returns 100Price range 22Avg price 25Brand share 60Review moat 50Quality gap 84
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Good****69%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Good****5.1%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****52%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Good****1,495.78**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Okay****£8.98**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£2.19–£18.58**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-17.7%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£45K**
£45K/yr · 97K searches
According to Flapen's Amazon United Kingdom niche tracking, dry shampoo powder is a £45K/yr Amazon United Kingdom market (97K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Jan. Verdict: Skip it — 48/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dry shampoo powder market data**
- **Units sold / yr**
- **5K–6K**
- avg 100–250/product
- **Revenue / yr**
- **£45K–£54K**
- units × avg price
- **Conversion rate**
- **5.1%**
- **Avg BSR**
- **#209**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **91%**
- **Out of stock**
- **2.7%**
- **Avg brand age**
- **59 months**
- **Avg seller age**
- **169 days**
## **Competition & brand share**
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**17 **▼falling
**Sellers**
**69**
**Top-5 brand share**
**69%**
Top 20: 100%
**Top-5 click share**
**52%**
Top 20: 97%
**Open market**
**25%**
- Handmade Heroes24% - Kitsch16% - Nuva Botanicals16% - Got2B7% - Generic6% - Bumble and bumble6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -17.7% search growth over the last 90 days.
3K2KSpike '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/uk/beauty/dry-shampoo-powder/trend)
## **Top dry shampoo powder search terms**
- **dry shampoo powder**63K/yr-17.6%5.1% conv. - **powder dry shampoo**11K/yr-15.8%5.4% conv. - **natural dry shampoo**8K/yr-18.0%6.1% conv. - **non aerosol dry shampoo**4K/yr-9.3%4.0% conv. - **powder shampoo**5K/yr-26.0%0.4% conv. - **non toxic dry shampoo**4K/yr-26.1%4.6% conv. - **rehab dry shampoo powder**3K/yr-15.7%0.6% conv. [**All search terms **](https://flapen.com/research/uk/beauty/dry-shampoo-powder/search-terms)
## **Top dry shampoo powder products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£2K8%£4K12%£5K16%£7K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Nuva Botanicals Non Aerosol Dry Shampoo Powder with Biotin - Lavender Extract and Korean Ginseng - Volumizing Travel Size (0.42 oz) - Gifts for Her**Nuva Botanicals**£9.11**4.2★1,714 rev](https://www.amazon.co.uk/dp/B0D2BMLH6L) [2**Dry Shampoo Volume Powder by Handmade Heroes | 100% Natural and Vegan Sustainable and Aerosol Free | For Light Hair and Blonde Hair | Volumizing hair powder suitable for Air Travel Women and Men**Handmade Heroes**£7.74**4.2★2,897 rev](https://www.amazon.co.uk/dp/B016DYC1VW) [3**Drop Dead Gorgeous Non Aerosol Dry Shampoo Volume Powder by Handmade Heroes | 1.8oz | 100% Natural and Vegan Sustainable and Aerosol Free | For Medium and Dark Hair Brunette | Suitable for Air Travel**Handmade Heroes**£8.21**4.0★7,126 rev](https://www.amazon.co.uk/dp/B016DYBL40) [4**Kitsch Volumizing Rice Protein Dry Shampoo Powder 28g - Dry Shampoo for Women & Men No White Cast Absorbs Oil Non-Greasy Light-to-medium Hair Colors Travel Size | Ideal Gifts for Women- Invisible**Kitsch**£6.42**4.0★1,499 rev](https://www.amazon.co.uk/dp/B0DRM4J2YM) [5**Corinne Taylor | Organic Dry Shampoo Powder | Grapefruit Palmarosa & Clary Sage | Volumising | Talc Free | 100% Natural | Vegan | 85g**Corinne Taylor**£10.39**4.0★965 rev](https://www.amazon.co.uk/dp/B07GZV82VV)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**No nothing Volumizing Dry Shampoo - Travel Size Fragrance Free Talc-Free Hypoallergenic Vegan Unscented Dry Shampoo for Women and Men Sensitive Scalp - Absorbs Oil Clear Finish 60g**no nothing**£11.07**724 rev5mo ago](https://www.amazon.co.uk/dp/B0GNSZ7PMF) [**Kitsch Volumizing Rice Protein Dry Shampoo Powder 28g - Dry Shampoo for Women & Men Dark Hair No White Cast Absorbs Oil Non-Greasy Fragrance Free Travel Size | Ideal Gifts for Women- Dark Tinted**Kitsch**£6.17**1,499 rev5mo ago](https://www.amazon.co.uk/dp/B0DRLMJKCW) [**Dermaflora Dry Shampoo 200ml Colorant Free Paraben Free Silicone Free With Keratin & Aloe Refreshes Hair Between Washes Oil-Absorbing Spray for Clean & Volumised Hair**Dermaflora**£8.92**36 rev7mo ago](https://www.amazon.co.uk/dp/B0G6G984H9) [**Nuva Botanicals Non Aerosol Dry Shampoo Powder with Biotin - Lavender Extract and Korean Ginseng - Volumizing Travel Size (0.42 oz) - Gifts for Her**Nuva Botanicals**£9.11**1,714 rev8mo ago](https://www.amazon.co.uk/dp/B0D2BMLH6L) [**WishCare Air Powder Dry Shampoo for Oily Hair & Scalp - No White Cast & Aerosol - Niacinamide Probiotics Kaolin Clay Rice & Tapioca Starch - Volume Boost Scalp Refresh & Reset 10gm**WishCare**£11.59**262 rev10mo ago](https://www.amazon.co.uk/dp/B0FKYZZXL3)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**No nothing Volumizing Dry Shampoo - Travel Size Fragrance Free Talc-Free Hypoallergenic Vegan Unscented Dry Shampoo for Women and Men Sensitive Scalp - Absorbs Oil Clear Finish 60g**no nothing**£11.07**4.3★**▲ 264%**](https://www.amazon.co.uk/dp/B0GNSZ7PMF) [**Kitsch Volumizing Rice Protein Dry Shampoo Powder 28g - Dry Shampoo for Women & Men Dark Hair No White Cast Absorbs Oil Non-Greasy Fragrance Free Travel Size | Ideal Gifts for Women- Dark Tinted**Kitsch**£6.17**4.0★**▲ 218%**](https://www.amazon.co.uk/dp/B0DRLMJKCW) [**Dermaflora Dry Shampoo 200ml Colorant Free Paraben Free Silicone Free With Keratin & Aloe Refreshes Hair Between Washes Oil-Absorbing Spray for Clean & Volumised Hair**Dermaflora**£8.92**4.2★**▲ 186%**](https://www.amazon.co.uk/dp/B0G6G984H9) [**Kitsch Dry Shampoo Powder with Rice Protein for Women & Men - Volumizing Unscented No White Cast Non Toxic Organic Paraben & Benzene Free Non Aerosol for Oily & Dark Hair Travel Size - 8g**Kitsch**£7.93**4.0★**▲ 163%**](https://www.amazon.co.uk/dp/B0CY2ZMNQB) [**Bumble and bumble. Prêt-à-powder Dry Shampoo Powder | Adds Volume Texture + Absorbs Oil | Non-Aerosol | Wavy + Straight 14 g**Bumble and bumble**£11.28**3.9★**▲ 128%**](https://www.amazon.co.uk/dp/B00U7LTRLK)
**~~View all trending →~~**
## **What buyers say about dry shampoo powder**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**11%
*“Smells great”*
**Quality-Overall**11%
*“Overall, i'm impressed with the product and would buy again, mainly for the fact there is no white residue left”*
**Moist/Dry**10%
*“Best Dry Shampoo”*
**Ease Of Use**8%
*“Easy to use”*
**Advertised Vs Actual Product**6%
*“Product as described”*
**Value For Money**5%
*“value for money”*
**Hair Styling**4%
*“This has a lovely smile easy to use hold your hair grandkids love it definitely recommend good value for money”*
**Residue**3%
*“It doesnt leave any residue”*
**Durability**2%
*“Effective and lasts ages - just takes a little getting used to”*
**Hair Growth**2%
*“it refreshes my hair for days”*
### **What buyers complain about **
**Value For Money**9%
*“Absolute waste of money”*
**Hair Related**6%
*“Hair disappointing”*
**Size-Overall**6%
*“Absolutely tiny”*
**Moist/Dry**6%
*“Not Dry”*
**Smell**5%
*“But personally I feel it smells absolutely disgusting”*
**Adhesion/Stickiness**4%
*“Sticky, tacky, firm hold”*
**Functionality-Overall**4%
*“Doesn't work”*
**Ease Of Use**4%
*“Hard to use”*
**Oily/Greasy**4%
*“feels greasy”*
**Residue**3%
*“still sticky residue”*
### **Top return reasons **
**Functionality-Overall**18%
**Suitability Colored Hair**9%
**Leak-Proof**8%
**Dispensing Mechanism**5%
**Color**5%
**Size-Overall**5%
**Ingredients-Overall**5%
**Product Condition**5%
**Defective Material/Parts**5%
**Oily/Greasy**5%
## **Common questions**
- **Is dry shampoo powder profitable to sell on Amazon United Kingdom?**
- The niche generates £45K/yr across 23 tracked products. 2 of 6 products launched in the last 360 days are still selling. 90-day search growth is -17.7%. Flapen's verdict: Skip it (48/100).
- **How competitive is the dry shampoo powder niche?**
- 17 brands and 69 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 69% of demand.
- **What do buyers complain about in dry shampoo powder?**
- Top complaints mined from reviews: Value For Money, Hair Related, Size-Overall. The return rate is 0.1%.
- **When does demand for dry shampoo powder peak?**
- Demand peaks in Jan; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the dry shampoo powder niche?**
- Listings span £2.19–£18.58; the average listing price is £8.98 (sweet spot $15–$100). The average incumbent carries 1,496 reviews — the moat a new listing must climb.
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