[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-niche-uk-beauty-dry-shampoo-paste":3,"research-sidebar-rollups":435},{"amazonNicheId":4,"marketplaceFlag":5,"country":6,"category":9,"niche":14,"verdict":48,"baselines":86,"demand":91,"seasonality":139,"brandShare":140,"products":154,"feedback":212,"searchTerms":351,"related":402,"lastUpdated":34},"9dd408e4-009c-4a4f-bd26-0b44dd0853d9","uk",{"flag":5,"name":7,"currency":8},"United Kingdom","GBP",{"nodeId":10,"label":11,"slug":12,"href":13},"117333031","Beauty","beauty","\u002Fresearch\u002Fuk\u002Fbeauty",{"marketSize":15,"searchVolume":16,"growth360":17,"growth90":18,"searchConversion":19,"top5ClickShare":20,"top5BrandShare":21,"avgRating":22,"avgReviewCount":23,"avgPrice":24,"priceMin":25,"priceMax":26,"productCount":27,"unitsSoldMax":28,"sponsoredPct":21,"returnRate":29,"successfulLaunches360":21,"newProducts360":21,"amazonNicheId":4,"title":30,"slug":31,"href":32,"leafCategoryName":33,"scrapedAt":34,"brandCount":35,"brandCountYearAgo":36,"sellerCount":37,"signals":38,"avgBsr":39,"pageQuality":40,"unitsSoldMin":41,"unitsSoldAvgMin":42,"unitsSoldAvgMax":43,"revenueMin":44,"revenueMax":45,"avgBrandAgeMonths":46,"avgSellerAgeDays":47,"top20ClickShare":21,"top20BrandShare":21,"primePct":21,"oosRate":40},242196,179427,3.2679,0.2645,0.0747,0.9678,1,4.28,1852,18.07,10.45,34.12,6,20000,0.0023,"dry shampoo paste","dry-shampoo-paste","\u002Fresearch\u002Fuk\u002Fbeauty\u002Fdry-shampoo-paste","Styling Products","2026-07-21T01:40:30.986585+00:00",4,2,35,[],23,0,15000,2000,2500,271050,361400,64,167,{"score":49,"verdict":50,"components":51},51,"watch",[52,57,60,64,67,69,72,76,79,82],{"key":53,"score":54,"weight":55,"raw":56},"marketSize",45,0.15,242195.77,{"key":58,"score":59,"weight":55,"raw":18},"growth",54,{"key":61,"score":62,"weight":63,"raw":19},"conversion",77,0.1,{"key":65,"score":66,"weight":55,"raw":20},"competition",3,{"key":68,"score":40,"weight":63,"raw":21},"brandShare",{"key":70,"score":71,"weight":63,"raw":22},"qualityGap",76,{"key":73,"score":74,"weight":75,"raw":23},"reviewMoat",46,0.05,{"key":77,"score":78,"weight":63,"raw":29},"returns",99,{"key":80,"score":81,"weight":75,"raw":24},"avgPrice",83,{"key":83,"score":84,"weight":75,"raw":85},"priceRange",80,0.8077735530207013,{"avgRating":87,"medianPrice":88,"medianReturnRate":89,"nichesTracked":90},4.36,12.12,0.0064,27606,{"points":92,"droppedPartialWeek":138},[93,96,99,102,105,108,111,114,117,120,123,126,129,132,135],{"week":94,"volume":95},"2026-04-05",2024,{"week":97,"volume":98},"2026-04-12",1620,{"week":100,"volume":101},"2026-04-19",1396,{"week":103,"volume":104},"2026-04-26",1068,{"week":106,"volume":107},"2026-05-03",1534,{"week":109,"volume":110},"2026-05-10",2356,{"week":112,"volume":113},"2026-05-17",1869,{"week":115,"volume":116},"2026-05-24",1800,{"week":118,"volume":119},"2026-05-31",1554,{"week":121,"volume":122},"2026-06-07",1571,{"week":124,"volume":125},"2026-06-14",5923,{"week":127,"volume":128},"2026-06-21",5317,{"week":130,"volume":131},"2026-06-28",5490,{"week":133,"volume":134},"2026-07-05",5118,{"week":136,"volume":137},"2026-07-12",4472,false,null,{"top":141,"otherBrandCount":40,"otherClickShare":40},[142,145,148,151],{"brand":143,"clickShare":144},"Hanz de Fuko",0.6479,{"brand":146,"clickShare":147},"BASED BODYWORKS",0.2555,{"brand":149,"clickShare":150},"BlackMask",0.0644,{"brand":152,"clickShare":153},"BSSET",0.0322,[155,166,175,185,194,203],{"asin":156,"title":157,"brand":143,"imageUrl":158,"price":159,"rating":160,"reviews":161,"clickShare90":162,"clickShare360":163,"launchDate":164,"amazonUrl":165},"7178679743","HANZ DE FUKO Claymation | Premium All Natural Clay-Wax Hybrid Styling Product with High Hold Matte Finish | All Hair Types | 56g","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31GWoZYQFkL.jpg",16.22,4.2,6757,0.4885,0.5661,"2016-01-19","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002F7178679743",{"asin":167,"title":168,"brand":146,"imageUrl":169,"price":26,"rating":170,"reviews":171,"clickShare90":147,"clickShare360":172,"launchDate":173,"amazonUrl":174},"B0DLJJMY9D","BASED Pomade for Men Quality Hair Care with Medium Hold Natural Shine & Fragrance Easy to Apply & Great for All Hair Types Hydrating and Nourishing Pomade (3 Oz Pack of 1)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F413m1mLA2mL.jpg",4.4,536,0.2299,"2025-05-10","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0DLJJMY9D",{"asin":176,"title":177,"brand":143,"imageUrl":178,"price":179,"rating":170,"reviews":180,"clickShare90":181,"clickShare360":182,"launchDate":183,"amazonUrl":184},"B00KL4W3OG","Hanz de Fuko Gravity Paste Premium Mens Hair Styling Pomade High Hold Medium Shine Finish Certified Organic Ingredients - 56g","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31KU2p6-voL.jpg",16.04,242,0.0839,0.0696,"2014-05-27","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB00KL4W3OG",{"asin":186,"title":187,"brand":143,"imageUrl":188,"price":189,"rating":160,"reviews":190,"clickShare90":191,"clickShare360":192,"launchDate":183,"amazonUrl":193},"B01I7WCPG4","Hanz de Fuko Quicksand Premium Mens Hair Styling Wax & Dry Shampoo Combo High Hold Ultra Matte Finish Certified Organic Ingredients 56g","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F311kCfC-73L.jpg",16.06,2680,0.0755,0.0861,"https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB01I7WCPG4",{"asin":195,"title":196,"brand":149,"imageUrl":197,"price":198,"rating":160,"reviews":199,"clickShare90":150,"clickShare360":200,"launchDate":201,"amazonUrl":202},"B0DZRQLJDJ","BlackMask Hair Clay for Men (3.52 oz) Matte Finish with Strong Hold Hair Styling Clay Adds Texture & Volume","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41AFHzU+iVL.jpg",15.54,712,0.0267,"2025-07-25","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0DZRQLJDJ",{"asin":204,"title":205,"brand":152,"imageUrl":206,"price":25,"rating":207,"reviews":208,"clickShare90":153,"clickShare360":209,"launchDate":210,"amazonUrl":211},"B0DZCZ6CHT","BSSET Sea Salt Pomade 100ml - Strong Hold and Matte Finish for Thickening and Sculpting Hair","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41OaD9-FxdL.jpg",4.3,185,0.0217,"2025-03-05","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0DZCZ6CHT",{"love":213,"hate":276,"returnReasons":327},[214,221,228,234,241,247,253,260,265,271],{"topic":215,"percentOfMentions":216,"verbatims":217},"Quality-Overall",0.32,[218,219,220],"Excellent product","Good quality","Great item",{"topic":222,"percentOfMentions":223,"verbatims":224},"Smell",0.13,[225,226,227],"Smells good and easy to use","Smells nice","Excellent hold with minimal scent",{"topic":229,"percentOfMentions":63,"verbatims":230},"Value For Money",[231,232,233],"Good value for money","Great price","well worth it",{"topic":235,"percentOfMentions":236,"verbatims":237},"Hair Styling",0.08,[238,239,240],"seems good for most hair lengths","a great quality hair product that works well","Holds and sculptures your hair at the same time",{"topic":242,"percentOfMentions":75,"verbatims":243},"Texture\u002FConsistency-Overall",[244,245,246],"Decent texture","adds a good texture","It gives a nice textured look without making hair feel too heavy or greasy",{"topic":248,"percentOfMentions":75,"verbatims":249},"Durability",[250,251,252],"lasts a long time","until then its long lasting","Great product, strong long lasting hold",{"topic":254,"percentOfMentions":255,"verbatims":256},"Ease Of Use",0.0433,[257,258,259],"Easy to use","easy to use","Works well and easy to use",{"topic":261,"percentOfMentions":262,"verbatims":263},"Grip",0.04,[264],"Good hold",{"topic":266,"percentOfMentions":267,"verbatims":268},"Ease Of Application",0.0233,[269,270],"Easy to apply","It is easy to apply",{"topic":272,"percentOfMentions":273,"verbatims":274},"Shape\u002FStyle",0.02,[275],"Holds well and enables multiple styles",[277,283,289,294,299,303,310,315,318,322],{"topic":229,"percentOfMentions":278,"verbatims":279},0.1875,[280,281,282],"Too expensive","A little expensive","Wildly overpriced",{"topic":215,"percentOfMentions":284,"verbatims":285},0.125,[286,287,288],"Poor quality","PLEASE IF YOUR LOOKING FOR A GOOD CLAY DO NOT SPEND THE HIGH PRICE FOR BAD QUALITY","Others are better for me",{"topic":290,"percentOfMentions":63,"verbatims":291},"Strength",[292,293],"not that strong of a hold","Not a strong hold",{"topic":295,"percentOfMentions":63,"verbatims":296},"Suitability Short Hair",[297,298],"don't like the feel in my hair","does not hold on heavy hair",{"topic":222,"percentOfMentions":63,"verbatims":300},[301,302],"Smells","very hard to work, not flexible and no scent",{"topic":304,"percentOfMentions":305,"verbatims":306},"Oily\u002FGreasy",0.075,[307,308,309],"is greasy, doesn't hold well and leaves hair looking lifeless","It made my sons hair really greasy","Greasy",{"topic":311,"percentOfMentions":75,"verbatims":312},"Hair Related",[313,314],"If youve got thicker hair this product alone doesnt provide a strong enough hold for a slick back","THIS MADE MY HAIR GREASY AFTER AN HOUR AND DOES NOT EVEN HOLD",{"topic":242,"percentOfMentions":75,"verbatims":316},[317],"This is terrible now the texture is completely different the new formula is shocking this used to be the best matte clay ever",{"topic":319,"percentOfMentions":75,"verbatims":320},"Size-Overall",[321],"Very good product bit smaller than expected",{"topic":323,"percentOfMentions":324,"verbatims":325},"Suitability Colored Hair",0.025,[326],"makes your hair look grey",[328,331,334,337,339,341,343,345,347,349],{"reason":329,"pct":330},"Functionality-Overall",0.168,{"reason":332,"pct":333},"Advertised Vs Actual Product",0.08470000000000001,{"reason":335,"pct":336},"Product Condition",0.084,{"reason":215,"pct":338},0.07400000000000001,{"reason":304,"pct":340},0.0687,{"reason":295,"pct":342},0.06,{"reason":222,"pct":344},0.055999999999999994,{"reason":346,"pct":344},"Adhesion\u002FStickiness",{"reason":348,"pct":262},"Hard Feel",{"reason":350,"pct":262},"Defective Material\u002FParts",[352,357,362,367,372,377,382,387,392,397],{"term":353,"volume":354,"growthQoq":355,"conversionRate":356},"based hair clay",41088,0.5057,0.0079,{"term":358,"volume":359,"growthQoq":360,"conversionRate":361},"hanz de fuko claymation",36163,0.678,0.1767,{"term":363,"volume":364,"growthQoq":365,"conversionRate":366},"based clay",20061,0.0173,0.0081,{"term":368,"volume":369,"growthQoq":370,"conversionRate":371},"hanz de fuko",22088,0.0981,0.0951,{"term":373,"volume":374,"growthQoq":375,"conversionRate":376},"forte hair clay",10684,0.0319,0.0143,{"term":378,"volume":379,"growthQoq":380,"conversionRate":381},"based pomade",9374,0.085,0.034,{"term":383,"volume":384,"growthQoq":385,"conversionRate":386},"based bodyworks clay",4624,1.092,0.004,{"term":388,"volume":389,"growthQoq":390,"conversionRate":391},"hair clay based",5329,-0.0649,0.0153,{"term":393,"volume":394,"growthQoq":395,"conversionRate":396},"forte texture clay",4735,0.1227,0.0085,{"term":398,"volume":399,"growthQoq":400,"conversionRate":401},"salt grooming hybrid hair",5945,0.0175,0.008,[403,409,414,420,425,430],{"title":404,"href":405,"score":406,"verdict":50,"marketSize":407,"growth90":408},"cellulite massager","\u002Fresearch\u002Fuk\u002Fbeauty\u002Fcellulite-massager",68,199354.35,0.3101,{"title":410,"href":411,"score":406,"verdict":50,"marketSize":412,"growth90":413},"anti chafing stick","\u002Fresearch\u002Fuk\u002Fbeauty\u002Fanti-chafing-stick",446298.88,1.742,{"title":415,"href":416,"score":406,"verdict":417,"marketSize":418,"growth90":419},"mens aftershave","\u002Fresearch\u002Fuk\u002Fbeauty\u002Fmens-aftershave","launch",4994254.67,0.1999,{"title":421,"href":422,"score":406,"verdict":50,"marketSize":423,"growth90":424},"face gems","\u002Fresearch\u002Fuk\u002Fbeauty\u002Fface-gems",155770.32,1.8406,{"title":426,"href":427,"score":406,"verdict":50,"marketSize":428,"growth90":429},"england face paint","\u002Fresearch\u002Fuk\u002Fbeauty\u002Fengland-face-paint",19880.84,23.8723,{"title":431,"href":432,"score":406,"verdict":50,"marketSize":433,"growth90":434},"primus aged garlic","\u002Fresearch\u002Fuk\u002Fbeauty\u002Fprimus-aged-garlic",17916.43,1.4424,[436,443,450,457,464,467,474,481,488,495,502,509,516,523,530,537,544,551,558],{"nodeId":437,"label":438,"slug":439,"href":440,"nichesTracked":441,"marketSizeTotal":442},"11052591","Home & Garden","home-garden","\u002Fresearch\u002Fuk\u002Fhome-garden",5777,1496729572,{"nodeId":444,"label":445,"slug":446,"href":447,"nichesTracked":448,"marketSizeTotal":449},"344155031","Grocery","grocery","\u002Fresearch\u002Fuk\u002Fgrocery",2977,930144869,{"nodeId":451,"label":452,"slug":453,"href":454,"nichesTracked":455,"marketSizeTotal":456},"66280031","Health & Personal Care","health-personal-care","\u002Fresearch\u002Fuk\u002Fhealth-personal-care",2063,840581432,{"nodeId":458,"label":459,"slug":460,"href":461,"nichesTracked":462,"marketSizeTotal":463},"560800","Electronics & Photo","electronics-photo","\u002Fresearch\u002Fuk\u002Felectronics-photo",1488,662299037,{"nodeId":10,"label":11,"slug":12,"href":13,"nichesTracked":465,"marketSizeTotal":466},2481,653104681,{"nodeId":468,"label":469,"slug":470,"href":471,"nichesTracked":472,"marketSizeTotal":473},"79904031","DIY & Tools","diy-tools","\u002Fresearch\u002Fuk\u002Fdiy-tools",2225,502438109,{"nodeId":475,"label":476,"slug":477,"href":478,"nichesTracked":479,"marketSizeTotal":480},"340832031","Computers & Accessories","computers-accessories","\u002Fresearch\u002Fuk\u002Fcomputers-accessories",1028,445978821,{"nodeId":482,"label":483,"slug":484,"href":485,"nichesTracked":486,"marketSizeTotal":487},"11961408031","Fashion","fashion","\u002Fresearch\u002Fuk\u002Ffashion",2461,370780225,{"nodeId":489,"label":490,"slug":491,"href":492,"nichesTracked":493,"marketSizeTotal":494},"340841031","Pet Supplies","pet-supplies","\u002Fresearch\u002Fuk\u002Fpet-supplies",875,283781189,{"nodeId":496,"label":497,"slug":498,"href":499,"nichesTracked":500,"marketSizeTotal":501},"595314","Toys & Games","toys-games","\u002Fresearch\u002Fuk\u002Ftoys-games",1773,238165752,{"nodeId":503,"label":504,"slug":505,"href":506,"nichesTracked":507,"marketSizeTotal":508},"319530011","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fuk\u002Fsports-outdoors",792,192105477,{"nodeId":510,"label":511,"slug":512,"href":513,"nichesTracked":514,"marketSizeTotal":515},"192414031","Stationery & Office Supplies","stationery-office-supplies","\u002Fresearch\u002Fuk\u002Fstationery-office-supplies",835,166331511,{"nodeId":517,"label":518,"slug":519,"href":520,"nichesTracked":521,"marketSizeTotal":522},"60032031","Baby Products","baby-products","\u002Fresearch\u002Fuk\u002Fbaby-products",638,162171515,{"nodeId":524,"label":525,"slug":526,"href":527,"nichesTracked":528,"marketSizeTotal":529},"248878031","Automotive","automotive","\u002Fresearch\u002Fuk\u002Fautomotive",811,162029817,{"nodeId":531,"label":532,"slug":533,"href":534,"nichesTracked":535,"marketSizeTotal":536},"5866055031","Business, Industry & Science","business-industry-science","\u002Fresearch\u002Fuk\u002Fbusiness-industry-science",741,147753245,{"nodeId":538,"label":539,"slug":540,"href":541,"nichesTracked":542,"marketSizeTotal":543},"213078031","Lighting","lighting","\u002Fresearch\u002Fuk\u002Flighting",370,66322056,{"nodeId":545,"label":546,"slug":547,"href":548,"nichesTracked":549,"marketSizeTotal":550},"908799031","Large Appliances","large-appliances","\u002Fresearch\u002Fuk\u002Flarge-appliances",75,45125377,{"nodeId":552,"label":553,"slug":554,"href":555,"nichesTracked":556,"marketSizeTotal":557},"340838031","Musical Instruments & DJ","musical-instruments-dj","\u002Fresearch\u002Fuk\u002Fmusical-instruments-dj",171,40128933,{"nodeId":559,"label":560,"slug":561,"href":562,"nichesTracked":563,"marketSizeTotal":564},"72954031","Everything Else","everything-else","\u002Fresearch\u002Fuk\u002Feverything-else",25,1318358]