---
title: "Drunk Elephant Container — £6K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/drunk-elephant-container"
last_updated: "2026-08-05T22:36:07.951Z"
locale: en
meta:
description: "Niche score 44/100 · £6K/yr market · 33K searches/yr · £6.14 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · £6K/yr market · 33K searches/yr · £6.14 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Drunk Elephant Container — £6K/yr Amazon UK Niche (2026) - Flapen"
---
# **drunk elephant container**
**Skip it**
Prices mostly outside the sweet spot ($2.52–$12.56) — this niche doesn't clear our bar today.
Market size 1Growth 19Conversion 34Competition 58Returns 100Price range 0Avg price 17Brand share 79Review moat 54Quality gap 75
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Brand share**
**Great****56%**
top-5 brand share — no brand owns this niche
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****50%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Good****1,326.03**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****2.8%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-11.5%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£6.14**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£6K**
£6K/yr · 33K searches
**Price range**
**Bad****£2.52–£12.56**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, drunk elephant container is a £6K/yr Amazon United Kingdom market (33K searches/yr). The top 5 brands hold 56% of demand. Verdict: Skip it — 44/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **drunk elephant container market data**
- **Units sold / yr**
- **1K–1K**
- avg 0–100/product
- **Revenue / yr**
- **£6K–£8K**
- units × avg price
- **Conversion rate**
- **2.8%**
- **Avg BSR**
- **#155**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **90%**
- **Out of stock**
- **7.1%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **168 days**
## **Competition & brand share**
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**23 **▼falling
**Sellers**
**109**
**Top-5 brand share**
**56%**
Top 20: 96%
**Top-5 click share**
**50%**
Top 20: 91%
**Open market**
**38%**
- HOTUT21% - Apstaqeoo11% - Darbermu9% - Yalbdopo8% - NIVEA7% - ZDNT6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -11.5% search growth over the last 90 days.
2K1KSpike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/uk/beauty/drunk-elephant-container/trend)
## **Top drunk elephant container search terms**
- **airless pump bottle**11K/yr-8.8%2.0% conv. - **pump moisturiser**7K/yr+1.3%1.4% conv. - **moisturiser dispenser**2K/yr+14.3%0.7% conv. - **airless pump**2K/yr+6.9%1.1% conv. - **moisturiser pump**2K/yr-27.4%6.7% conv. - **cream pump dispenser**1K/yr-22.2%2.3% conv. - **moisturiser container**1K/yr-17.1%1.5% conv. - **pump container**1K/yr-17.5%0.0% conv. - **moisturiser pot**870/yr+12.8%2.4% conv. - **skincare container**1K/yr-27.6%0.0% conv. [**All search terms **](https://flapen.com/research/uk/beauty/drunk-elephant-container/search-terms)
## **Top drunk elephant container products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£56220%£1K30%£2K40%£2K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**HOTUT Cream Jar Vacuum Bottle 50ml Airless Pump Moisturiser Container Refillable Travel Cream Bottle Portable Cosmetic Jar Moisturiser Pump Dispenser**HOTUT**£4.81**4.2★742 rev](https://www.amazon.co.uk/dp/B0C1RXXNDM) [2**Airless Pump Bottle 2PCS Moisturiser Container Refillable Pump Dispenser Cream Jar Vacuum Bottle Travel Cream Bottles Portable Cosmetic Container (50ml)**Darbermu**£6.93**4.2★154 rev](https://www.amazon.co.uk/dp/B0BXPJ232Y) [3**Yalbdopo 4Pcs Airless Pump Bottle | Refillable Empty Clear Travel Lotion Containers/Vacuum Press Pump Bottles for Foundation Essence Lotion (50ml)**Yalbdopo**£8.01**4.3★153 rev](https://www.amazon.co.uk/dp/B08CN6XB2D) [4**ZDNT 6 Pcs Airless Pump Bottle Refillable Empty Clear Travel Lotion Pump Containers Vacuum Press Pump Bottles with Stickers for Foundation Essence Cream Toiletries(Lotion Pump)**ZDNT**£8.13**4.1★50 rev](https://www.amazon.co.uk/dp/B0DN9WY9M4) [5**Apstaqeoo 4PCS 30ml Empty Refillable Airless Pump Bottles - Frosted Transparent Travel Foundation Containers Airless Lotion Pump Containers Vacuum Press Pump Bottle Dispenser for**Apstaqeoo**£6.66**4.4★31 rev](https://www.amazon.co.uk/dp/B0C7BJ5KLQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**HJZHII 12pcs Airless Travel Pump Bottle Mini Spray Bottle Refillable Clear Travel Pump Bottles Plastic Press Lotion Travels Container for Lotion Foundation Perfume DIY Creams(5ml 10ml 15ml)**HJZHII**£5.42**3 rev3mo ago](https://www.amazon.co.uk/dp/B0GV3NG79T) [**6 Pcs Travel Pump Bottles 5ml Airless Pump Bottle Clear Makeup Dispenser Pumps Dispenser for Toiletries Shampoo Serum**Yuomeaz**£3.61**0 rev3mo ago](https://www.amazon.co.uk/dp/B0GTMGR9M2) [**3Pcs Small Airless Pump Bottles 10Ml Travel Pump Bottles for Toiletries Refillable Clear Cosmetic Dispenser for Foundation Cream Serum Moisturizer**Axafazup**£3.03**0 rev7mo ago](https://www.amazon.co.uk/dp/B0G6CY981B) [**Lulupack 1.7oz Airless Pump Bottle - Mini Travel Foundation Bottle for Moisturiser - Small Makeup Skincare Container for Toiletry - Empty Cream Vacuum Pump Dispenser for Cosmetic 50ml 6PCS Pink**Lulupack**£12.56**9 rev8mo ago](https://www.amazon.co.uk/dp/B0G2LCTTC3) [**Upstore 2Pcs 120ml 4oz Amber Plastic Airless Pump Bottles Empty Refillable Vacuum Lotion Pump Press Dispensers Cosmetic Containers for Serum Foundation Toiletries**Upstore**£6.46**5 rev1y ago](https://www.amazon.co.uk/dp/B0F32J483Y)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**6 Pcs Travel Pump Bottles 5ml Airless Pump Bottle Clear Makeup Dispenser Pumps Dispenser for Toiletries Shampoo Serum**Yuomeaz**£3.61**0.0★**▲ 277%**](https://www.amazon.co.uk/dp/B0GTMGR9M2) [**HJZHII 12pcs Airless Travel Pump Bottle Mini Spray Bottle Refillable Clear Travel Pump Bottles Plastic Press Lotion Travels Container for Lotion Foundation Perfume DIY Creams(5ml 10ml 15ml)**HJZHII**£5.42**3.4★**▲ 277%**](https://www.amazon.co.uk/dp/B0GV3NG79T) [**3Pcs Small Airless Pump Bottles 10Ml Travel Pump Bottles for Toiletries Refillable Clear Cosmetic Dispenser for Foundation Cream Serum Moisturizer**Axafazup**£3.03**0.0★**▲ 218%**](https://www.amazon.co.uk/dp/B0G6CY981B) [**2Pcs 100ml/3.3oz Empty Refillable Clear Plastic Airless Lotion Pump Bottles with White Press Top Cosmetic Vacuum Pump Dispensers Vial Storage Container for Cream Toner Makeup**VASANA**£6.52**4.7★**▲ 162%**](https://www.amazon.co.uk/dp/B0DXKL5K2H) [**Lulupack 1.7oz Airless Pump Bottle - Mini Travel Foundation Bottle for Moisturiser - Small Makeup Skincare Container for Toiletry - Empty Cream Vacuum Pump Dispenser for Cosmetic 50ml 6PCS Pink**Lulupack**£12.56**4.7★**▲ 136%**](https://www.amazon.co.uk/dp/B0G2LCTTC3)
**~~View all trending →~~**
## **What buyers say about drunk elephant container**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Moist/Dry**21%
*“Long lasting moisturizer”*
**Value For Money**17%
*“Excellent value”*
**Quality-Overall**11%
*“High quality body lotion”*
**Soft Feel**7%
*“soft skin”*
**Smell**6%
*“Lovely scent, absorbs nicely”*
**Suitability Dry Skin**6%
*“Good for Dry skin”*
**Absorbency**5%
*“Absorbs very well”*
**Advertised Vs Actual Product**3%
*“Does what it says”*
**Suitability Combination Skin**3%
*“Good for skin”*
**Size-Overall**2%
*“Very pleased with size for the price”*
### **What buyers complain about **
**Smell**10%
*“Bad Smell”*
**Size-Overall**8%
*“Not the size stated”*
**Allergies**7%
*“Was allergic”*
**Thickness**5%
*“it was too thick for my skin”*
**Advertised Vs Actual Product**5%
*“Not as advertised”*
**Skin Health**5%
*“also broke my face out in loads of spots”*
**Moist/Dry**4%
*“I suffer with dry skin”*
**Leak-Proof**4%
*“They leak”*
**Motor Power**4%
*“Item was delivered with the pump actuator not able to use with taking top off was this item sent back before”*
**Ease Of Use**3%
*“Unable to use”*
### **Top return reasons **
**Size-Overall**81%
**Weight Heavy**6%
**Quality-Overall**5%
**Leak-Proof**2%
**Ease Of Use**1%
**Motor Power**1%
**Functionality-Overall**1%
**Compatibility-Overall**1%
**Spray/Flow**1%
**Defective Material/Parts**1%
## **Common questions**
- **Is drunk elephant container profitable to sell on Amazon United Kingdom?**
- The niche generates £6K/yr across 29 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -11.5%. Flapen's verdict: Skip it (44/100).
- **How competitive is the drunk elephant container niche?**
- 23 brands and 109 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 56% of demand.
- **What do buyers complain about in drunk elephant container?**
- Top complaints mined from reviews: Smell, Size-Overall, Allergies. The return rate is 0.1%.
- **When does demand for drunk elephant container peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the drunk elephant container niche?**
- Listings span £2.52–£12.56; the average listing price is £6.14 (sweet spot $15–$100). The average incumbent carries 1,326 reviews — the moat a new listing must climb.
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