---
title: "Drunk Elephant Bronzing Drops — £1.9M/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/drunk-elephant-bronzing-drops"
last_updated: "2026-08-09T13:10:44.592Z"
locale: en
meta:
description: "Niche score 53/100 · £1.9M/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · £1.9M/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Drunk Elephant Bronzing Drops — £1.9M/yr Amazon UK Niche (2026) - Flapen"
---
# **drunk elephant bronzing drops**
**Worth a look**
Shows low returns (0.1%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 94Growth 16Conversion 76Competition 42Returns 100Price range 79Avg price 67Brand share 0Review moat 38Quality gap 37
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Market size**
**Great****£1.9M**
£1.9M/yr · 1.9M searches
**Price range**
**Great****£7.51–£45.71**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Great****7.1%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****£14.01**
avg listing price — sweet spot $15–$100
**Competition**
**Okay****60%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****2,749.85**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-18.4%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, drunk elephant bronzing drops is a £1.9M/yr Amazon United Kingdom market (1.9M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Worth a look — 53/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **drunk elephant bronzing drops market data**
- **Units sold / yr**
- **100K–125K**
- avg 2,500–3,000/product
- **Revenue / yr**
- **£1.4M–£1.8M**
- units × avg price
- **Conversion rate**
- **7.1%**
- **Avg BSR**
- **#81**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **80%**
- **Out of stock**
- **1.9%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **148 days**
## **Competition & brand share**
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**2 **▼falling
**Sellers**
**71**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**60%**
Top 20: 100%
**Open market**
**0%**
- BYOMA93% - Glow Recipe7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -18.4% search growth over the last 90 days.
50K30KHoliday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Dec · busiest ÷ quietest = 3.9×
[**Open Trend **](https://flapen.com/research/uk/beauty/drunk-elephant-bronzing-drops/trend)
## **Top drunk elephant bronzing drops search terms**
- **byoma**1.0M/yr-13.3%5.5% conv. - **byoma moisturiser**175K/yr+6.2%17.0% conv. - **glow recipe**330K/yr-36.2%0.5% conv. - **drunk elephant**120K/yr-36.0%0.1% conv. - **bioma**33K/yr-3.0%7.1% conv. - **byoma skincare**51K/yr-23.1%2.2% conv. - **glow recipe toner**34K/yr-33.9%1.6% conv. - **moisturiser byoma**10K/yr-14.8%11.0% conv. - **glow recipe set**23K/yr-44.9%0.7% conv. - **bioma skincare**18K/yr-41.0%5.7% conv. [**All search terms **](https://flapen.com/research/uk/beauty/drunk-elephant-bronzing-drops/search-terms)
## **Top drunk elephant bronzing drops products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£193K20%£386K30%£578K40%£771K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**BYOMA Moisturising Gel Cream (50ml) Lightweight Oil Free Daily Moisturiser with Barrier Repair Niacinamide and Green Tea for All Skin Types - Alcohol Free Vegan**BYOMA**£9.50**4.3★5,267 rev](https://www.amazon.co.uk/dp/B0BJ74DJXG) [2**BYOMA Moisturising Rich Cream (50ml) Face Moisturiser with Ceramides Hydrates and Nourishes Dry Skin - Barrier Repair Alcohol Free Vegan**BYOMA**£10.71**4.5★2,409 rev](https://www.amazon.co.uk/dp/B0BZX2RLNX) [3**BYOMA Hydrating Milky Toner (150ml) for Dry Skin Ultra Hydrating Toner for Face - Soothes Skin Locks in Moisture Reduces Redness - Barrier Repair Vegan**BYOMA**£9.54**4.7★6,006 rev](https://www.amazon.co.uk/dp/B0CSDWS3HJ) [4**BYOMA Hydrating Serum (30ml) Moisturising Face Serum with Squalane and Ceramides for Glowing Dewy Skin - Deep Hydration and Barrier Support**BYOMA**£9.71**4.4★2,788 rev](https://www.amazon.co.uk/dp/B0C7C88ZSK) [5**BYOMA SPF 50 Face Fluid (50ml) Ultra-Lightweight Facial Sunscreen for All Skin Tones - Luminous Glow No White Cast - SPF Moisturiser Strengthens Skin Barrier**BYOMA**£10.22**4.1★1,239 rev](https://www.amazon.co.uk/dp/B0DR9WDR2G)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**BYOMA Bio-Collagen Radiance Face Mask - Transformative Peel Off Mask For Glass Skin - Instant radiance Visibly Improved Elasticity Firms Reduces Appearance of Wrinkles - Cica & Ceramides**BYOMA**£12.90**392 rev5mo ago](https://www.amazon.co.uk/dp/B0GC7VD8XV) [**Glow Recipe Watermelon Glow Dewy Skin Routine Kit - Full Size Dew Drops Serum Full Size Pink Juice Moisturizer Travel Size PHA+BHA Pore-Tight Toner & Watermelon Jelly Sheet Mask (4 Count)**Glow Recipe**£45.71**127 rev10mo ago](https://www.amazon.co.uk/dp/B0FR5F95H2) [**BYOMA Blemish Control Moisturiser (50ml) Ultra Lightweight and Oil Free for Acne-Prone Skin with Salicylic Acid to Help Clear Breakouts and Reduce Post-Blemish Marks for Smoother Healthier Skin**BYOMA**£11.09**79 rev11mo ago](https://www.amazon.co.uk/dp/B0FM8WQKKV) [**Glow Recipe Dewy Babies Travel Skincare Set - Plum Plump Hyaluronic Acid Serum + Dewy Flush Tinted Blush Drops + Pink Juice Face Moisturizer + Bronzing Hue Drops + Ultra Fine Facial Mist (5 Count)**Glow Recipe**£26.20**287 rev1y ago](https://www.amazon.co.uk/dp/B0DY2PKYXM) [**BYOMA SPF 50 Face Fluid (50ml) Ultra-Lightweight Facial Sunscreen for All Skin Tones - Luminous Glow No White Cast - SPF Moisturiser Strengthens Skin Barrier**BYOMA**£10.22**1,239 rev1y ago](https://www.amazon.co.uk/dp/B0DR9WDR2G)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**BYOMA Bio-Collagen Radiance Face Mask - Transformative Peel Off Mask For Glass Skin - Instant radiance Visibly Improved Elasticity Firms Reduces Appearance of Wrinkles - Cica & Ceramides**BYOMA**£12.90**4.7★**▲ 86%**](https://www.amazon.co.uk/dp/B0GC7VD8XV) [**BYOMA Blemish Control Moisturiser (50ml) Ultra Lightweight and Oil Free for Acne-Prone Skin with Salicylic Acid to Help Clear Breakouts and Reduce Post-Blemish Marks for Smoother Healthier Skin**BYOMA**£11.09**4.5★**▲ 82%**](https://www.amazon.co.uk/dp/B0FM8WQKKV) [**BYOMA SPF 50 Face Fluid (50ml) Ultra-Lightweight Facial Sunscreen for All Skin Tones - Luminous Glow No White Cast - SPF Moisturiser Strengthens Skin Barrier**BYOMA**£10.22**4.1★**▲ 81%**](https://www.amazon.co.uk/dp/B0DR9WDR2G) [**BYOMA Hydrating Milky Toner (150ml) for Dry Skin Ultra Hydrating Toner for Face - Soothes Skin Locks in Moisture Reduces Redness - Barrier Repair Vegan**BYOMA**£9.54**4.7★**▲ 59%**](https://www.amazon.co.uk/dp/B0CSDWS3HJ) [**BYOMA So Bright Travel Size Gift Set - Barrier Repair Skincare Minis (30ml 15ml 15ml) Jelly Cleanser Brightening Face Serum & Ceramide Face Moisturizer for a Brighter Skin | Holiday Essentials**BYOMA**£12.41**4.6★**▲ 43%**](https://www.amazon.co.uk/dp/B0BTYCFCK7)
**~~View all trending →~~**
## **What buyers say about drunk elephant bronzing drops**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Moist/Dry**18%
*“Hydrates skin”*
**Quality-Overall**8%
*“Such a reliable product”*
**Suitability Combination Skin**7%
*“Amazing for sensitive skin”*
**Value For Money**7%
*“Good value for money”*
**Soft Feel**6%
*“my skin is so soft”*
**Brightness/Shine/Glow**5%
*“brighten the eye area”*
**Suitability Dry Skin**4%
*“Works really well for my dry skin”*
**Smell**4%
*“Smells lovely”*
**Ease Of Cleaning**3%
*“Very nice cleaners”*
**Cleansing**3%
*“Great cleanser”*
### **What buyers complain about **
**Allergies**11%
*“Gave me a rash”*
**Smell**6%
*“Plasticky smell”*
**Size-Overall**5%
*“Its quite small”*
**Moist/Dry**4%
*“it just didnt deliver enough hydration”*
**Skin Health**4%
*“Burned my skin instantly”*
**Oily/Greasy**3%
*“made my face feel greasy”*
**Functionality-Overall**3%
*“which was it didn't do”*
**Value For Money**3%
*“so disappointing for such a price”*
**Suitability Dry Skin**2%
*“I started to suffer with very dry skin”*
**Ease Of Use**2%
*“which isn't easy”*
### **Top return reasons **
**Smell**19%
**Sensitivity-Overall**9%
**Leak-Proof**8%
**Product Condition**7%
**Adhesion/Stickiness**6%
**Skin Health**5%
**Value For Money**4%
**Advertised Vs Actual Product**4%
**Dispensing Mechanism**4%
**Size-Overall**4%
## **Common questions**
- **Is drunk elephant bronzing drops profitable to sell on Amazon United Kingdom?**
- The niche generates £1.9M/yr across 20 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -18.4%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the drunk elephant bronzing drops niche?**
- 2 brands and 71 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in drunk elephant bronzing drops?**
- Top complaints mined from reviews: Allergies, Smell, Size-Overall. The return rate is 0.1%.
- **When does demand for drunk elephant bronzing drops peak?**
- Demand peaks in Jan–Feb–Dec; the busiest month runs 3.9× the quietest.
- **What does it cost to enter the drunk elephant bronzing drops niche?**
- Listings span £7.51–£45.71; the average listing price is £14.01 (sweet spot $15–$100). The average incumbent carries 2,750 reviews — the moat a new listing must climb.
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