---
title: "Drawstring Makeup Bag — £28K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/drawstring-makeup-bag"
last_updated: "2026-08-06T03:33:02.778Z"
locale: en
meta:
description: "Niche score 39/100 · £28K/yr market · 215K searches/yr · £13.15 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · £28K/yr market · 215K searches/yr · £13.15 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Drawstring Makeup Bag — £28K/yr Amazon UK Niche (2026) - Flapen"
---
# **drawstring makeup bag**
**Skip it**
A small market ($28K/yr) — this niche doesn't clear our bar today.
Market size 7Growth 22Conversion 13Competition 75Returns 73Price range 31Avg price 60Brand share 41Review moat 43Quality gap 43
**Competition**
**Great****40%**
top-5 click share — an open shelf
**Returns**
**Good****2.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Good****£13.15**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****2,233.97**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****81%**
top-5 brand share — brands hold most of the demand
**Price range**
**Okay****£4.53–£19.62**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-6.0%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.0%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****£28K**
£28K/yr · 215K searches
According to Flapen's Amazon United Kingdom niche tracking, drawstring makeup bag is a £28K/yr Amazon United Kingdom market (215K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 39/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **drawstring makeup bag market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **£26K–£33K**
- units × avg price
- **Conversion rate**
- **1.0%**
- **Avg BSR**
- **#226**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **91%**
- **Out of stock**
- **10.3%**
- **Avg brand age**
- **22 months**
- **Avg seller age**
- **203 days**
## **Competition & brand share**
Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.
**Brands**
**16 **▲rising
**Sellers**
**44**
**Top-5 brand share**
**81%**
Top 20: 100%
**Top-5 click share**
**40%**
Top 20: 82%
**Open market**
**16%**
- The Flat Lay Co.40% - bagsmart19% - Vavabox12% - Zouwel6% - Wandering Nature4% - Prite3% - Open — no brand owns it (10 brands, 16%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -6.0% search growth over the last 90 days.
15K10KHoliday '24Prime Day '25Black Friday '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 3.7×
[**Open Trend **](https://flapen.com/research/uk/beauty/drawstring-makeup-bag/trend)
## **Top drawstring makeup bag search terms**
- **flat lay makeup bag**69K/yr-3.9%0.7% conv. - **lay flat makeup bag**36K/yr+0.0%0.7% conv. - **open flat makeup bag**24K/yr-18.7%0.8% conv. - **the flat lay co make up bag**15K/yr-5.2%0.5% conv. - **flat makeup bag**13K/yr-1.2%0.5% conv. - **flat lay co makeup bag**15K/yr-17.4%0.8% conv. - **flatlay makeup bag**10K/yr-9.5%0.6% conv. - **flat lay co**8K/yr-3.7%0.4% conv. - **fold out makeup bag**9K/yr-5.6%0.8% conv. - **flat lay**6K/yr-6.4%0.7% conv. [**All search terms **](https://flapen.com/research/uk/beauty/drawstring-makeup-bag/search-terms)
## **Top drawstring makeup bag products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£1K10%£3K15%£4K20%£6K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**The Flat Lay Co Drawstring Makeup Bag Organiser for Cosmetics Ideal for Everyday Use & Travel Folds Out Storage for Makeup Pink Leopard Print**The Flat Lay Co.**£18.88**4.6★1,106 rev](https://www.amazon.co.uk/dp/B08G8W9W2P) [2**BAGSMART Travel Makeup Bag Flat Lay Make Up Case Wide Opening Cosmetic Organiser with Clear Brushes Pocket & Wet Pocket Small Toiletry Bag Travel Accessories for Women Camel**bagsmart**£13.29**5.0★19 rev](https://www.amazon.co.uk/dp/B0G53M8YZR) [3**Lazy Drawstring Makeup Bags Large Capacity Waterproof Travel Portable Cosmetic Bag Pouch Makeup Pouch Storage Organiser for Women Girl (Red Wave)**Vavabox**£6.72**4.5★16,326 rev](https://www.amazon.co.uk/dp/B0B6CFKGX7) [4**Travel Makeup Bag for Woman Lay-Flat Puffer Cosmetic Organizer Pouch Large Capacity Make Up Case Open Flat Toiletry Bags Cosmetic Bags Quilted Makeup Bags with Brush Compartment & Handle (Green)**Zouwel**£12.31**4.5★30 rev](https://www.amazon.co.uk/dp/B0G4LYQ5L6) [5**The Flat Lay Co. Makeup Bag - Leopard Travel Drawstring Makeup Bag with Brush Holder & Large Pockets - Cosmetics Organiser Storage for Eyeshadow Blushes Lipstick & Brushes**The Flat Lay Co.**£18.98**4.6★1,106 rev](https://www.amazon.co.uk/dp/B081VNYCLQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Travel Makeup Bag Large Quilted Cosmetic Organizer with Brush Compartment**Wandering Nature**£12.41**26 rev3mo ago](https://www.amazon.co.uk/dp/B0GK7H5NZW) [**BAGSMART Travel Makeup Bag Flat Lay Make Up Case PU Leather Waterpoof Cosmetic Organiser with Clear Pocket for Brushes Small Toiletry Bag with Handle Essential for Women Pink**bagsmart**£13.55**25 rev6mo ago](https://www.amazon.co.uk/dp/B0GGZMCVC3) [**BAGSMART Travel Makeup Bag Flat Lay Make Up Case PU Leather Waterpoof Cosmetic Organiser with Clear Pocket for Brushes Small Toiletry Bag with Handle Essential for Women Beige**bagsmart**£13.23**25 rev6mo ago](https://www.amazon.co.uk/dp/B0GGZLWDK3) [**BAGSMART Travel Makeup Bag Flat Lay Make Up Case PU Leather Waterpoof Cosmetic Organiser with Clear Pocket for Brushes Small Toiletry Bag with Handle Essential for Women Camel**bagsmart**£13.25**25 rev6mo ago](https://www.amazon.co.uk/dp/B0GGZLF1LG) [**BAGSMART Travel Makeup Bag Flat Lay Make Up Case PU Leather Waterpoof Cosmetic Organiser with Clear Pocket for Brushes Small Toiletry Bag with Handle Essential for Women Black**bagsmart**£13.26**25 rev6mo ago](https://www.amazon.co.uk/dp/B0GGZG5PT5)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Travel Makeup Bag Large Quilted Cosmetic Organizer with Brush Compartment**Wandering Nature**£12.41**4.9★**▲ 335%**](https://www.amazon.co.uk/dp/B0GK7H5NZW) [**BAGSMART Travel Makeup Bag Flat Lay Make Up Case PU Leather Waterpoof Cosmetic Organiser with Clear Pocket for Brushes Small Toiletry Bag with Handle Essential for Women Black**bagsmart**£13.26**4.3★**▲ 333%**](https://www.amazon.co.uk/dp/B0GGZG5PT5) [**BAGSMART Travel Makeup Bag Flat Lay Make Up Case PU Leather Waterpoof Cosmetic Organiser with Clear Pocket for Brushes Small Toiletry Bag with Handle Essential for Women Camel**bagsmart**£13.25**4.3★**▲ 268%**](https://www.amazon.co.uk/dp/B0GGZLF1LG) [**BAGSMART Travel Makeup Bag Flat Lay Make Up Case PU Leather Waterpoof Cosmetic Organiser with Clear Pocket for Brushes Small Toiletry Bag with Handle Essential for Women Beige**bagsmart**£13.23**4.3★**▲ 249%**](https://www.amazon.co.uk/dp/B0GGZLWDK3) [**BAGSMART Travel Makeup Bag Flat Lay Make Up Case Wide Opening Cosmetic Organiser with Clear Brushes Pocket & Wet Pocket Small Toiletry Bag Travel Accessories for Women Camel**bagsmart**£13.29**5.0★**▲ 227%**](https://www.amazon.co.uk/dp/B0G53M8YZR)
**~~View all trending →~~**
## **What buyers say about drawstring makeup bag**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Storage Capacity**15%
*“Plenty of room”*
**Size-Overall**12%
*“Fit for purpose”*
**Quality-Overall**11%
*“Excellent product for this use”*
**Value For Money**8%
*“Definitely worth the money”*
**Ease Of Use**7%
*“Easy To Use”*
**Design-Overall**7%
*“Attractive design”*
**Advertised Vs Actual Product**5%
*“Does the product work as advertised/expected: Yes”*
**Color**5%
*“Great colour”*
**Pockets/Compartments**4%
*“a clear waterproof middle pocket”*
**Organizing Capabilities**3%
*“This is a large quilted travel makeup organiser with multiple compartments for easy organisation”*
### **What buyers complain about **
**Size-Overall**11%
*“Little on small side”*
**Strength**10%
*“Too flimsy”*
**Quality-Overall**7%
*“Looks very cheap”*
**Value For Money**6%
*“more expensive than the high street”*
**Lining Quality**4%
*“Poor quality lining very poor”*
**Stitch/Finish/Polish**4%
*“Seam not stitched properly when arrived”*
**Material Quality**4%
*“Material more plasticky than a previous one”*
**Locking Mechanism**4%
*“Doesnt keep items secure”*
**Advertised Vs Actual Product**3%
*“Looks are definitely deceiving”*
**Ease Of Use**1%
*“I found due to the awkward opening”*
### **Top return reasons **
**Size-Overall**36%
**Quality-Overall**19%
**Material Quality**7%
**Strength**5%
**Color**5%
**Zipper Quality**4%
**Advertised Vs Actual Product**3%
**Smell**2%
**Shape/Style**2%
**Value For Money**2%
## **Common questions**
- **Is drawstring makeup bag profitable to sell on Amazon United Kingdom?**
- The niche generates £28K/yr across 35 tracked products. 1 of 17 products launched in the last 360 days are still selling. 90-day search growth is -6.0%. Flapen's verdict: Skip it (39/100).
- **How competitive is the drawstring makeup bag niche?**
- 16 brands and 44 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 81% of demand.
- **What do buyers complain about in drawstring makeup bag?**
- Top complaints mined from reviews: Size-Overall, Strength, Quality-Overall. The return rate is 2.1%.
- **When does demand for drawstring makeup bag peak?**
- Demand peaks in Nov–Dec; the busiest month runs 3.7× the quietest.
- **What does it cost to enter the drawstring makeup bag niche?**
- Listings span £4.53–£19.62; the average listing price is £13.15 (sweet spot $15–$100). The average incumbent carries 2,234 reviews — the moat a new listing must climb.
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